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Work Background
Marketing Consultant
Walzack Marketing SolutionsMarketing Consultant
Jun. 2024Dubai, United Arab EmiratesCustomer-centric and data-focused marketing solutions agency working with small and medium businesses to achieve their unique business goals. Core Services: 1) GTM Strategies- we are sure you have a great product but are you really getting it to the market the right way? 2) Social Media Marketing- boost your online presence to build a strong brand and engage more with your target audiences 3)Brand playbook- Sounds basic but it is the cornerstone of every successful B2B and B2C brand. Visuals have power. We help you unlock that power 4) Content Marketing: Add value to your target audience with captivating content to generate leads and build a lasting relationship with your customers 5) Performance Marketing: We work with metrics that tell the complete story and optimize it to get you quality conversions
Marketing Manager
PayoneerMarketing Manager
Jan. 2021 - May. 2024Full stack marketer - Strategize GTM for the self-serve customer segment. Responsible for acquisition, retention & growth - Leverage field and digital marketing to generate leads for development by Sales - Devise Digital Content Strategy - End-to-end management of campaigns to position Payoneer as SMB Payment platform of choice - Nurture and convert existing lead pool -Ideate and execute incentive based campaigns to drive volume and revenue growth -Analyze data to identify growth opportunities
Solutions Consultant- Product Lead
7ValsSolutions Consultant- Product Lead
Jan. 2020 - Jan. 2021Lahore-Be a liaison between the end customer and the product management team. - Product lead- leading a team of 3 Solutions Consultants specializing in product EZOfficeInventory - Worked on a special branding project to develop an umbrella corporate brand - Managed Fortune 500 companies (Enterprise accounts) as their account manager & ensured their acquisition and retention
Senior  Executive- Consumer Insights & Innovation
NielsenSenior Executive- Consumer Insights & Innovation
Dec. 2017 - Feb. 2019Lahore, PakistanManaged key accounts in the north region including Tetra Pak, Haleeb, and Nestle -Conducted nationwide Dairy Incidence Study that helped the client develop their 5-year growth strategy - Run BHTs for two premium cliens. Suggestions helped them improve their market shares by 2% quarterly - Cross-country JNSD segmentation study that facilitated the client in developing a growth strategy and closing deals with their end customer.
Assistant Brand Manager- Infant Formula
NestléAssistant Brand Manager- Infant Formula
Mar. 2017 - Jul. 2017Lahore, Pakistan- Develop content strategy for medical delegates - Manage and collaborate with sales to grow sales volumes - Develop and launch corporate website- Start Healthy Stay Health
Management Trainee- Marketing
NestléManagement Trainee- Marketing
Aug. 2016 - Jul. 2017Lahore
Franchise Department- Intern
PepsiCoFranchise Department- Intern
Jul. 2015 - Aug. 2015Lahore, PakistanConducted Marketing Research on awareness of Liter of Light among the retailers (LMTs) of Lahore. Developed a detailed report with quantitative and qualitative analysis of the effectiveness of the communication strategy and presented insightful recommendations.
Associate Advocate
Jillani, Shah & ShamimAssociate Advocate
May. 2013 - Dec. 2013● Effectively produced legal opinions through strong client communication. ● Drafted scores of agreements across diverse domains such as joint venture agreements, shareholders agreements, Distribution agreements etc. for a wide array of industries including Textiles, Electronics, Financial Institutions and Media. ● Competently facilitated the Firm Partner in all court proceedings relating to company fraud and property matters for clients across industries.
Associate Advocate
Hassan and Rahim, Advocates and Legal ConsultantsAssociate Advocate
Sep. 2012 - Apr. 2013 Skillfully drafted agreements for shopping malls, international clients and textile companies and actively produced valuable research for a pivotal arbitration case.
Intern
Bhandari, Naqvi & RiazIntern
Jul. 2012 - Jul. 2012• Researched upon the principle of Res Judicata (Annual Law Digest from 1999-2010; Civil Procedure Code Commentary s.11 and s.12); Customs Act 1969 (Annual Law Digest 2002-2004); • Researched for real estate cases concerning issues of evacuee property, enemy property and Transfer of property Act 1882 • Researched for performance guarantees for another real estate case (Lexis Nexis) • Researched thoroughly on the area of Competition Policy from a purely economic angle. • Researched on the position of secured creditors during insolvency under Companies Act 1913 and Provincial Insolvency Act 1920 (All Indian Reporter 1923- 1945; Annual Law Digest 1945-2010).
Intern
Adetude (Pvt) Ltd. PakistanIntern
Aug. 2009 - Oct. 2009Islamabad●Edited and compiled the bi-annual magazine "Heritage" for PC and Marriott Hotels. Authored 5 articles as well. ● Facilitated in editing short films for Paiman- a USAID project, spreading awareness on mother's health ●Assisted the Manager in Client Servicing
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