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Work Background
Walzack Marketing SolutionsMarketing Consultant
Jun. 2024Dubai, United Arab EmiratesCustomer-centric and data-focused marketing solutions agency working with small and medium businesses to achieve their unique business goals. Core Services:
1) GTM Strategies- we are sure you have a great product but are you really getting it to the market the right way? 2) Social Media Marketing- boost your online presence to build a strong brand and engage more with your target audiences 3)Brand playbook- Sounds basic but it is the cornerstone of every successful B2B and B2C brand. Visuals have power. We help you unlock that power
4) Content Marketing: Add value to your target audience with captivating content to generate leads and build a lasting relationship with your customers 5) Performance Marketing: We work with metrics that tell the complete story and optimize it to get you quality conversions
PayoneerMarketing Manager
Jan. 2021 - May. 2024Full stack marketer - Strategize GTM for the self-serve customer segment. Responsible for acquisition, retention & growth - Leverage field and digital marketing to generate leads for development by Sales - Devise Digital Content Strategy
- End-to-end management of campaigns to position Payoneer as SMB Payment platform of choice
- Nurture and convert existing lead pool
-Ideate and execute incentive based campaigns to drive volume and revenue growth -Analyze data to identify growth opportunities
7ValsSolutions Consultant- Product Lead
Jan. 2020 - Jan. 2021Lahore-Be a liaison between the end customer and the product management team.
- Product lead- leading a team of 3 Solutions Consultants specializing in product EZOfficeInventory
- Worked on a special branding project to develop an umbrella corporate brand
- Managed Fortune 500 companies (Enterprise accounts) as their account manager & ensured their acquisition and retention
NielsenSenior Executive- Consumer Insights & Innovation
Dec. 2017 - Mar. 2019Lahore, PakistanManaged key accounts in the north region including Tetra Pak, Haleeb, and Nestle -Conducted nationwide Dairy Incidence Study that helped the client develop their 5-year growth strategy - Run BHTs for two premium cliens. Suggestions helped them improve their market shares by 2% quarterly - Cross-country JNSD segmentation study that facilitated the client in developing a growth strategy and closing deals with their end customer.
NestléAssistant Brand Manager- Infant Formula
Mar. 2017 - Jul. 2017Lahore, Pakistan- Develop content strategy for medical delegates - Manage and collaborate with sales to grow sales volumes - Develop and launch corporate website- Start Healthy Stay Health
NestléManagement Trainee- Marketing
Aug. 2016 - Jul. 2017Lahore
PepsiCoFranchise Department- Intern
Jul. 2015 - Aug. 2015Lahore, PakistanConducted Marketing Research on awareness of Liter of Light among the retailers (LMTs) of Lahore. Developed a detailed report with quantitative and qualitative analysis of the effectiveness of the communication strategy and presented insightful recommendations.
Jillani, Shah & ShamimAssociate Advocate
May. 2013 - Dec. 2013● Effectively produced legal opinions through strong client communication.
● Drafted scores of agreements across diverse domains such as joint venture agreements, shareholders agreements, Distribution agreements etc. for a wide array of industries including Textiles, Electronics, Financial Institutions and Media. ● Competently facilitated the Firm Partner in all court proceedings relating to company fraud and property matters for clients across industries.
Hassan and Rahim, Advocates and Legal ConsultantsAssociate Advocate
Sep. 2012 - Apr. 2013 Skillfully drafted agreements for shopping malls, international clients and textile companies and actively produced valuable research for a pivotal arbitration case.
Bhandari, Naqvi & RiazIntern
Jul. 2012 - Jul. 2012• Researched upon the principle of Res Judicata (Annual Law Digest from 1999-2010; Civil Procedure Code Commentary s.11 and s.12); Customs Act 1969 (Annual Law Digest 2002-2004); • Researched for real estate cases concerning issues of evacuee property, enemy property and Transfer of property Act 1882
• Researched for performance guarantees for another real estate case (Lexis Nexis)
• Researched thoroughly on the area of Competition Policy from a purely economic angle. • Researched on the position of secured creditors during insolvency under Companies Act 1913 and Provincial Insolvency Act 1920 (All Indian Reporter 1923- 1945; Annual Law Digest 1945-2010).
Adetude (Pvt) Ltd. PakistanIntern
Aug. 2009 - Oct. 2009Islamabad●Edited and compiled the bi-annual magazine "Heritage" for PC and Marriott Hotels. Authored 5 articles as well. ● Facilitated in editing short films for Paiman- a USAID project, spreading awareness on mother's health ●Assisted the Manager in Client Servicing
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