Over 7 years of hard core experience in Marketing and Communications - Strategy and Operations across various industries including FMCG, SaaS, and Fintech with a deep focus on SaaS and Fintech.
Expertise includes:
- Brand Strategy including brand identity, visual brand identity, brand narrative, and personas
- Creation of ICPs and deep dive into customer segmentation
- Complete GTM strategy development
- Content and Communication Strategy- Brand and Product Ads
- Acquisition Strategy and Execution - Paid Ads and Organic Traffic
-Retention Strategy and Execution - Email Marketing/ Educational + Incentive Based Campaigns + Data Analysis
- Brand and Product Explainer Videos - ideation, storyboarding, scripting and execution
- Pitch Decks for Startups/ Emerging brands
- B2B/B2C copywriting for paid ads
- Email Marketing
- Lead generation and B2B outreach via outbound marketing/Linkedin Marketing
- Technical and general content writing for blogs, social media, landing pages, and Whitepapers (Samples can be shared on request)
-Paid Ads - From creative ideation, copywriting, and creation to execution and reporting analytics
- SEO optimization
- Social Media and Community ManagementMore...