Ana Sousa - Marketing Director, AgentifAI

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Work Background

AgentifaiMarketing Manager

Oct. 2023Braga, Portugal · HybridI drive our marketing strategies. This involves in-depth market analysis, targeted content creation, lead generation, and nurturing campaigns that resonate with business clients. I also oversee PR and event management, ensuring our brand messaging aligns seamlessly across all platforms. At the heart of our product lineup, I promote Alice, our innovative voice-first AI assistant, showcasing the potential of conversational and generative AI in transforming customer experiences. Balancing these multifaceted responsibilities, I often joke about being a professional juggler, adeptly handling strategies, campaigns, and client relationships with equal finesse.

Vision-BoxHead of Marketing & Communication

Jun. 2022 - Sep. 2023Lisbon, PortugalResponsible for recruiting new talent to a team of 4 people and running a worldwide cross-channel B2B strategy, resulting in 400+ MQLs in a year, 20+ events participations, 3 PR agencies outsourced, 10+k contacts database, and more than 2.5M € influenced pipeline booked in 1 new market in the first year

Vision-BoxField Marketing Manager

Jan. 2021 - Sep. 2022Lisbon, Portugal · On-siteDriving brand awareness through on-site, face-to-face interaction with clients, manage the Sales team participations and follow-up all the leads in SFDC.

Vision-BoxPublic Relations & Events Manager

Aug. 2020 - Mar. 2022Lisbon, PortugalResponsible for the events participation such as conferences and tradeshows, including the logistics, shipping, hiring local suppliers. Plan and execute the Public Relations strategy wordlwide. Key achievement: creation and running of the first 2 webinars hosted by the company during the pandemic resulting in +253 attendees out of 398 registrations (63% conversion rate), 1 MQL, and a 67 NPS.

Vision-BoxEvents Officer

Mar. 2018 - Jul. 2020Lisbon Area, PortugalResponsible for plan, develop and promote 70+ event participations per year. Key achievement: creation and running of the first client event hosted by the company in a new region (Tokyo) resulting in 50+ clients attending and first deal won of 17M€ in the region in the same year.

Private Equity InsightsConference Manager

Jun. 2017 - Jan. 2018Lisbon Area, PortugalResponsible for supervision, advisory, and quality control of the products' delivery. Align and ensure the company's strategy with the different departments (content, sales, operations and marketing) for 10 annual conferences with 300+ attendees.

Private Equity InsightsProject Manager

Jul. 2016 - May. 2017Lisbon Area, PortugalResponsible for running 4 annual conferences in Singapore, Italy, Germany and France. Responsible for bench-marking, speakers research, build the agenda, develop and sell sponsorship packages, remotely contact and negotiate with suppliers and providers (including international hotel chains), sell tickets via mass mailing campaigns, coordination with marketing department for branded material, manage media partnerships, train new team members, ensure all the logistical details, run the conference and coordinate the staff onsite, feedback collection via survey and calls, data analysis and post-event report.

BNP Paribas Securities ServicesMarketing & Communications Manager

Jun. 2015 - Jul. 2016London, United KingdomManaging and delivering the UK marketing and communications strategy for Private Equity and Real Estate and Hedge Fund Services, with special focus on events organisation. Internal communications, including mass mailing and weekly newsletters for 800+ employees, back office management of the UK intranet pages, and more.

BNP Paribas Securities ServicesEvents Assistant

Dec. 2012 - Jul. 2014Lisbon and BrusselsOrganisation of events for clients, for internal collaborators and leadership team of the bank, management of sponsorship and exhibitions at industry events. Main achievements: optimisation of time and resources by introducing an excel program which automated the registration process at an event, allowing easy access to relevant information; successful negotiations of hotel contracts and other providers; certify the quality of the bank's most important client event with 50+ participants in Lisbon during 2 days, through a very organised line-up and checklist, ensuring that sites, suppliers and services were assured as agreed; I have trained new team members. Cvent experience.

WIB - We Inspire BrandsEvent Manager

Jun. 2010 - Mar. 2012Lisbon Area, PortugalDevelopment, implementation and coordination of corporate events (product launch, brand activation, team building, annual company meetings, employee parties), new business, portfolio management and CRM maintenance. Reception of briefings, pitch the creative proposal and budget, negotiation with suppliers and clients.