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Work Background
RPG BrandsDirector of Marketing
Mar. 2024Phoenix, Arizona, United States
GlobalMed TelemedicineDirector of Marketing
Jun. 2022 - Mar. 2024• Developed multi-channel marketing strategy incorporating content marketing, full-funnel email marketing campaigns, earned media, event marketing, and social media strategies. • Reinvigorated event marketing, managing 10+ shows per year by creating an effective and repeatable project plans incorporating marketing campaigns for each show including email, social media, and content strategies designed to increase brand awareness and drive demand for the business.
• Support the product team by participating in all aspects of hardware and software go-to-market launches.
• Collaborate with sales senior leadership to identify actionable opportunities for the commercial sales team.
Lone Wolf TechnologiesDirector Of Marketing Operations
Sep. 2021 - Jun. 2022• Managed marketing technology stack for real estate technology organization providing solutions to individuals agents, brokers, associations, and franchises. • Provide planning and analysis of full funnel marketing activities from campaign planning to conversion to bookings.
• Directs business development representative team to engage with lead scored marketing qualified leads to increase sales opportunities
Propertybase Powered by Lone WolfDirector of Marketing
May. 2019 - Sep. 2021Chandler, ArizonaAcquired by LoneWolf Technologies, September 2021 • Manage ad budget promoting product offerings including B2B targeting real estate brokerages, teams and individuals and mortgage brokers and loan officers and B2C targeting home buyers and sellers in the United States and Canada. • Lead a team of marketing professionals to execute department vision driving results on key KPIs for both internal and external stakeholders. • Collaborate with C-Suite to develop and test new strategies to expand and grow business to achieve financial goals set forth by private equity group. • Utilize A/B testing strategies to test new advertising publishers, targeting strategies, creative content, email campaigns, and product enhancements.
• Manage external relationships with ad agencies, SEO firms, affiliate partners, key publishers, and other third-party vendors.
WILD TONIC - Jun KombuchaVice President of Marketing
Jun. 2018 - May. 2019• Develop go-to-market strategy in conjunction with sales team to launch new markets for hard kombucha product lines and for new product lines across entire distribution network. • Oversee event and tradeshow selection, planning and execution to meet key organizational objectives.
• Manage social media and SEO agencies to engage key demographics through creative storytelling and strategic content
• Direct nationwide demo program to ensure support is provided to key regions and retailers.
• Work as key marketing contact for 60+ alcohol distributors in 30+ states.
• Oversee point of sale material program including sourcing, budgeting and design.
Whole Foods MarketMarketing Manager
Jul. 2013 - Jun. 2018Southern Pacific Region (Arizona, Nevada, Southern California, Hawaii)• Collaborate with regional department coordinators to develop and support sales programs and initiatives
• Manage team of metro marketing field team leaders in Arizona, Nevada, Southern California, and Hawaii
• Develop and communicate new marketing programs to store managers, marketing team leaders, and department team leaders
• Work with graphic designers to create marketing collateral to support programming
• Create public relations opportunities to highlight unique programs
• Work on all aspects of store openings including pre-opening events, public relations, and social media
• Work with marketing coordinator to develop and execute social media advertising plan
Whole Foods MarketMarketing Field Team Leader
May. 2010 - Jul. 2013Phoenix, Arizona Area• Communicate global, regional, and metro marketing programs and plans to marketing team, store managers, and department managers
• Collaborate with marketing supervisors, coordinators, and store managers on in-store activations and programs to drive sales and awareness
• Build and maintain relationships with regional marketing team, Arizona store managers, product teams, and Arizona metro team
• Coordinate large scale events and sponsorships for Arizona
• Hire, train, and lead Arizona marketing supervisor team
Whole Foods MarketMarketing Supervisor
Sep. 2007 - May. 2010Chandler, AZ• Collaborate with store and department managers to create activations in store and at outside events to drive sales
• Developed multi-course dinner program featuring local and regional beer and wine makers to increase awareness of in-store bar
• Work with local community groups and non-profits to increase customer count and support local organizations
• Oversee store signage with an emphasis on attributes
• Implement all regional and national marketing programs
Mobeus Bicycle Co-op/YaYa! BikePresident
Jan. 2006 - Sep. 2007Phoenix, Arizona Area• Collaborated with board of directors and a marketing firm to re-brand the cooperative
• Controlled expenses to increase profits in a year when revenues were down
• Oversaw all key programs including personalized client relationship management program
• Hired, trained and managed team to meet organizations strategic objectives
YaYa! BikeDirector of Communications
Jun. 2002 - Jan. 2006Phoenix, Arizona Area• Oversaw all financial aspects of the cooperative including creating and maintaining the annual budget.
• Organized two meetings and one tradeshow per year. Responsibilities include: site selection, marketing materials, meeting communication, on-site management, and meeting recap.
• Developed and implemented project management system.
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