Kateryna Koval - Marketing & PR Manager,

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Work Background

Between the wallsMarketing And Public Relations Manager

May. 2024Kyiv City, Ukraine · Hybrid

Between the wallsPublic Relations Manager

Nov. 2023 - Jun. 2024Ukraine · Remote

Gunia projectMarketing And Public Relations Specialist

Nov. 2023 - Mar. 2024Ukraine · On-site· Marketing channels involvement and development of communication strategy: explore diverse channels such as email marketing, influencer marketing, and social media marketing (SMM) to reach target audiences across different platforms · Marketing analytics and metrics utilize: marketing analytics to measure the effectiveness of campaigns and track key performance indicators (KPIs) such as conversion rates, click-through rates, and engagement metrics · Email marketing · Influencer marketing: identify relevant influencers within the industry or niche to collaborate with and amplify brand messaging · Comprehensive SMM: implement a holistic SMM strategy across various platforms, including Pinterest, Instagram, and LinkedIn. Create engaging content tailored to each platform and leverage analytics to refine content strategies based on audience preferences. · Development of a media plan for the launch of products: develop a strategic media plan to generate buzz and anticipation around product launches

Gogola agencyPublic Relations Manager

Oct. 2021 - Oct. 2023Украина• Build and implement PR strategy (audience, markets, communication methods, tone of voice) within the EU / USA and Ukrainian market. • Supervision of tone of voice within the SMM publications • Prepare of communication materials: general and within the framework of individual projects • Conducting communication with the fashion, design, jewelry, business media/ podcasts in the EU / USA and Ukraine. Prepare of press releases and post releases. Negotiate the free cooperation and collaborations with brands. • Finding and building partnerships with key influences and opinion leaders, celebrities in the EU / USA and Ukraine. Form proposals for ambassadorship, negotiate the free collaborations with brands. • Conducting communication with the stylists and editorial managers in the EU / USA and Ukraine. Negotiate the free cooperation with brands. • Search for conferences, organization of performances, exhibitions, pop-ups, events. Form proposals for participation, negotiate cooperation, preparation and communication with editors, opinion leaders, stylists (invitations / support during event / communication after the event in order to attract PR support) • Create collaboration proposals / collaboration strategies.

Small Talk ShowFreelance Journalist

Mar. 2020 - Feb. 2022Киев, Украинаhttps://www.instagram.com/small_talkshow/

FreelanceFashion Photographer

Nov. 2018 - Sep. 2021• Conduct reporting and studio photo and video shooting. • Develop the moodboard and shooting concept. • Preproduction / postproduction. • Team selection. • Edit video materials • Adjust and retouch photos (Adobe: Photoshop, Illustrator, Indesign, After Effects, Premier Pro).

Freelance (Self employed)Assistant of PR Manager

Jan. 2021 - Jul. 2021Kyiv, Kyiv City, Ukraine · Remote