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Work Background
The Upper Deck CompanyProduction Artist I
Dec. 2023Carlsbad, California, United States · On-site
Tribaja.coTribaja Member
Jul. 2023 - Dec. 2023Tribaja helps companies build a diverse tech pipeline so they can focus on their core business operations. By combining the word "tribe" and "trabaja", the spanish word for work, Tribaja is a name that reflects the business shift into a community of people with an interest in tech & startup careers.
LCH Design Co.Graphic Designer
Jul. 2020 - Dec. 2023Carlsbad, California, United States · Remote• I design custom assets for logos, print materials, and social media using Adobe Illustrator, Photoshop, InDesign, After Effects, Procreate, and Lottie
• Specialize in logo design, typography, layout hierarchy, brand identity, and user research
• 4+ years of experience, including brand and media kits for a creative copywriter and non-profit for smooth handoffs and future brand continuity
• Attention to details and clear communication are the keys to my success as a designer and collaborator
LCH Design Co.UI/UX Design
Jul. 2019 - Dec. 2023San Diego, California, United States• Launched LCH to help small to mid-sized businesses define their brand identities and create websites that connect to their audience’s emotions
• With all clients, I have a methodical onboarding process and workflow designed to eliminate ambiguity, identify main objectives/outcomes, and provide exceptional experiences for the end user
• Wireframe on Figma, design using Adobe Illustrator, Photoshop, InDesign, Procreate, and Canva, and develop using Webflow, WordPress, Shopify, Wix, Squarespace, Lottie, Bubble.io, and more
• Created WCAG and ADA compliant websites optimized for all screen sizes
• Conducted user and market research for all clients to identify opportunities and guide design decisions for the entire project
• Enthusiastic collaborator focused on getting to the root of my clients’ pain points and meeting their customers’ needs
SuiteCreative Director, Co-Founder
Feb. 2020 - Dec. 2023Carlsbad, California, United States · RemoteSuite is a first-of-its-kind wedding marketplace platform connecting couples and vendors in the San Diego area (for now!). Couples can plan their entire wedding, consult and book vendors, create wedding events, collect RSVP's, and share important information with their guests. We empower vendors to find couples that match their industry, manage their bookings, cash out their earnings, and live their best lives.
• The website was designed to create a fun virtual experience focused around gathering subscribers (gathered 83 subscribers across 2 months and continue to gather more)
• I wireframed, prototyped and launched Suite's website on Figma and Webflow
• Researched for users on both sides to identify primary and secondary key audiences
• Researched competitors to identify market opportunities and verify market fit
• Worked with social and marketing to create optimized content for PR campaigns
• I designed the logo, color palette, typography, iconography, and worked with the co-founder to establish imagery and continuity
• Using Bubble.io, developed and launched the MVP for Suite
Republic ServicesVisual Designer
Apr. 2023 - Jun. 2023Remote• Joined company workflow to design, edit, schedule, and post blogs for internal employee access
• Formatted and optimized images for blogs on internal websites and social media posts
• Edited copy for errors and to match brand voice
• Created graphics for banner ads, social posts, cover photos, and Google
AppleTechnical Expert
Feb. 2019 - May. 2023Carlsbad, CA
AppleSpecialist
Jul. 2017 - May. 2023Newport Beach, California
Kayla Cole CopyVisual/Product Designer
Mar. 2021 - Jul. 2021Hybrid• Wire framed and prototyped on Figma to build component libraries, verify brainstorm ideas, and provide my client high fidelity concepts
• User-centered experience focused almost exclusively on converting visitors to clients
• Ensured the layout hierarchy served the most important information and guided visitors to CTAs
• Created interactive animations and elements to provide users a rich visual experience
• Identified target businesses and people in Kayla’s geographical community for SEO keywords and high organic placement on Google–above the fold on page one!
Imprint MinistrySenior Web Designer
Feb. 2019 - Mar. 2021Hybrid• Redesigned the client’s existing website from scratch to match current vision and encourage more visitor interaction for upcoming fundraiser events
• Established timelines and feedback rounds throughout the lifecycle of the project
• Built pages and user journeys for visitors to RSVP for events, contact support more easily, and stay on the site
• Doubled the client’s fundraiser guest count to help raise over $12,000–doubling the previous year’s amount
• Created and implemented new typography, information hierarchy, user journeys, and CTA prompts
• Maintained functionality and continued to edit pages/features through the 2+ years of work with the client
Bellevue ClubFront Desk Associate
Jan. 2017 - May. 2017Bellevue, Washington
Biola UniversitySocial Media Intern
Feb. 2016 - May. 2016University Communications & MarketingMy main responsibility was handling the social media accounts for Biola's Crowell School of Business. I researched and created content for Twitter, Facebook and LinkedIn.
Biola UniversityMedia Relations Intern
Sep. 2015 - Dec. 2015University Communications and Marketing• Wrote and edited articles for internal and external publication
• Successfully pitched content to local and national outlets
• Became proficient with CisionPoint
• Complied monthly reports of media interactions, successful pitches and ongoing efforts
Biola UniversityStudent Athletic Trainer
Jan. 2013 - Sep. 2015Biola UniversityProvide athletes with treatment, rehabilitation, and injury prevention
6th Street PRAccount Executive
Aug. 2015 - Dec. 2015Biola University6th Street is an entirely student-run firm that is fully affiliated with PRSSA. We have successfully created, pitched, and implemented plans with various non-profit and for-profit organizations.
Costco WholesaleFoodcourt/Front End
Jun. 2012 - Aug. 2015Kirkland, WApart of the student retention program and work part time during school breaks
Royal Family KIDSCounselor
Jul. 2012 - Aug. 2012Bothell, WAMy responsibilities were to assist head counselors with the children across the camp. I spent most of my time running all over camp to help wherever I could. RFKC is the nation’s leading network of camps, children's clubs, and child mentoring for abused, abandoned and neglected children in the foster care system.
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