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Work Background
Social Bread IndonesiaChief Product Officer
Jan. 2024 - Mar. 2024Jakarta, IndonesiaResponsibilities
- Responsible for Social Bread’s entire product, including their product department and all the product verticals.
- Work directly with senior management to bring the company-wide vision to fruition through the product. - Align Social Bread’s business goals with consumer needs and market demands. - Analysing data to ensure that the company’s objectives are achieved including spotting trends in data that can help steer the ship back to the right course.
- On par with other C-suite positions, such as CEO, COO, CTO, and CMO. Achievements
- Developed and Launched 2 mobile apps (for Social Bread Partners and UMKMs as the users), internal tools such as Sales dashboard, 2 Operational dashboards, and Finance dashboard in just 8 months. - Reached the first 100 user acquisitions within 1 month after the mobile apps launched.
Kita Design Co.Founder
Jan. 2023Jakarta, IndonesiaKita Design Co. is a personal designer and decorator that specialises in business space planning using smart technologies such as Artificial Intelligence, LIDAR 3D and augmented reality for optimum representations. We use custom decorative details such as paint, fabric, furniture, appliances and accessories to upgrade the visual aesthetic of a space. Our most important mission to business owners is to create an atmosphere within the space that aligns with their business goals.
Social Bread IndonesiaVP of Products
Jan. 2023 - Mar. 2024Jakarta, Indonesia
Fundnel LimitedHead of Product
Jan. 2021 - Mar. 2023SingaporeResponsibilities:
- Create and manage Product and Technical team’s Agile processes, including C/CD pipelines, QA testing and automation processes.
- Evangelize the product vision with new ideas complement that with data analytics and conduct user research with internal and external stakeholders.
- Translate product vision into product roadmaps and strategies, mentor others in product execution and vision.
- Build product strategy and development plan by analysing the existing product requirements and devises a strategy for implementing new features and processes into the product lifecycle.
- Manage product development and delivery closely with lead developer(s) while consistently reprioritising feature demands and needs based on new insights.
- Manage communication with all key stakeholders on product delivery. - Determine key product success metrics, monitor results, and continuously improve current features based on user needs. Achievements:
- Successfully launched and continuously improving Fundnel’s private investment platform and secondary trading platform using blockchain technology. - Successfully launched campaign dashboard and continuously improving Fundnel's own ability to launch fundraising campaigns by reducing the average ~27 days to ~10 days through process automations and data integrations, machine learning and AI scoring systems.
- Successfully launched the localisation of Fundnel’s investment and secondary trading platforms in Singapore, Malaysia, and Indonesia.
- Successfully launched new products specifically targeted to various investor types (accredited, corporate, and retail investors) with different needs.
- Successfully assist in the closure of more fundraising campaigns by 83.33% on a year-to-year basis through further process improvements, API integrations and automations.
- Successfully improve investor conversion rate from 45% to 80% by simplifying sign up, deal browsing, and deal settlement journeys.
Fundnel LimitedSenior Product Manager
Aug. 2019 - Jan. 2021Singapore
BukalapakSenior Product Manager
Jan. 2019 - Aug. 2019Greater Jakarta Area, IndonesiaResponsibilities:
- Managing the entire Bukalapak's Search Engine related features including the Search algorithm that helps users find the most relevant products and services at Bukalapak. Features include Omnisuggest, Search Relevancy, Search by Image, Search Continuation, etc.
- Generate a data driven innovative direction for Bukalapak's Search Engine and Algorithm.
- Translate product vision into product roadmaps, strategies, and execution.
- Manage a group of products and overseeing several Product Managers through mentorship in product vision and execution. - Makes significant contributions to Revenue (particularly across the entire company) that are usually beyond the scope of own's responsibilities.
- Execute against multiple, multi-team projects with a high level of complexity or ambiguity with minimal oversight. Works hard and smart and ensures direct reports achieve the right balance. Optimistically keeps teams and direct reports focused on #winning.
- Proactively collaborates and coordinates with other product, engineer and design teams to do what's best.
- Detects collisions early and leads the inter-team resolution. Represents significant areas of work across multiple teams to executives and the company at-large to gather feedback, generate alignment, and garner support. Achievements:
- Successfully increased click-to-rate (CTR) by 210% through continuous a/b testing using various algorithm strategy to show most relevant items for different product categories.
- Successfully increase add-to-cart rate (ATC) by 230% through user journey and UI/UX design improvements particularly on the product detail page.
- Successfully increased month-on-month (MOM) sales revenue by ~160% from mobile apps (Android & IOS) and by ~40% from web and mobile browsers.
- Winner of Bukalapak's Leadership Program.
- Winner of Bukalapak's Hack-a-Fun: The Best Business Proposal and Prototype.
RedDoorzProduct Manager
May. 2017 - Jan. 2019Greater Jakarta Area, IndonesiaResponsibilities
- Own the creative process of generating, developing, and curating new ideas for the company.
- Lead cross-functional teams from a product's conception all the way through to its launch.
- In charge of building new internal flow and system such as sales, account management, supply & demand, customer support and operation & financial systems. This involves bridging gaps between different functions within the company and aligning all of the teams involved. - In charge of rebuilding partner platforms to refine their workflow, productivity on desktop, m-site and app.
- In charge of refining customer/partner knowledge, experience and overall satisfaction with the company’s products.
- Responsible for ensuring teams’ KPIs are met as per research, strategic planning and implementation. Achievements:
- Successfully deployed company’s customer support system across entire Southeast Asia teams. Improved ticketing system and increased ticketing automation by 8.87x within a year. - Successfully deployed company’s finance and accounting system and automation across multi-countries using SAP technologies. Improved team’s overall productivity and efficiency by 210%. - Helped in strategising company’s entire property management business models across Southeast Asia.
- Successfully built an entirely new property management system and dashboard across nations within 6 months.
- Successfully integrate WIFI integration solutions across the company’s hotels in Indonesia, Singapore, Philippines, and Vietnam. - Successfully strategised and deployed massive customer data collection process and technologies.
iprice groupProduct Owner
Sep. 2016 - May. 2017Kuala Lumpur, MalaysiaResponsibilities:
- Continuously build new business opportunity and product strategy from product development all the way to customer success and revenue generation. - Defining the product vision and roadmap based on the new business opportunity and product strategy.
- Managing the product backlog and prioritising them based on changing requirements.
- Overseeing all stages of product creation including design and development. - Managing communication with all key stakeholders to ensure product goals are clear and vision is aligned with business objectives. - Create list of backlog items and prioritise them based on the overall strategy and business objectives.
- Design coherent product campaigns in digital marketing channels that effectively and efficiently support product goals achievement.
- Measure, report and assess performance trend against goals, derive insights, and identify actionable improvements.
- Adaptability in the ever-changing digital space and the ability to think like a consumer.
- Strong organisational and planning skills, superior attention to details and ability to manage multiple projects simultaneously. Achievements:
- Successfully rebuilt the new iPrice Coupon pages with user-friendly features from ideation to final launch within 6 months.
- Successfully improve the page rankings of the most popular Coupon pages to the top 3 on Google search results using SEO optimisation and backend technology improvements.
- Successfully onboard 30+ biggest clients as our partners in Malaysia, Indonesia, Singapore, Vietnam, Philippines, Thailand and Hong Kong within 6 months.
- Successfully improve user conversion by 300% and revenue by 210% through user journey improvement and SEO optimisation on the Coupon pages.
MicrosoftChannel Sales Manager
Oct. 2015 - Sep. 2016Kuala Lumpur, MalaysiaResponsibilities:
- Work closely with sales, marketing, and technical team on the creation and implementation of custom product solutions.
- Constant communication with partners for product solutions and introduced business development potentials.
- Stay abreast of company’s technology and product capabilities. Achievements: - Managed to achieve KPI/target above target – est. 120% quarterly. - Successfully built strong inter-relationships with Microsoft partners in Indonesia to improve overall clients’ sales experience.
GoogleProduct Specialist
Aug. 2013 - Oct. 2015Kuala Lumpur, MalaysiaResponsibilities:
- Coordinate with Google engineers in identifying, reporting and resolving technical issues.
- Managing data migration for worldwide customers to Google Apps cloud system.
- Assisted in Google Apps migration and synchronization product development.
- Responsible in examining and approving escalation cases to Google engineers
- Conducted technical trainings to Google team for new tools and product releases. Achievements:
- Successfully built and trained the Google Suites Technical Support Team in Malaysia specialized in Data Sync and Migration. - Successfully promoted from Junior to Data Syncs and Migration Lead in Malaysia in just 9 months.
- Managed cross-communication between Southeast Asian markets with the global end-users and internal teams for constant process improvements.
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