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Work Background
Canal 4Head of Marketing
Apr. 2022- Strategy, planning, and execution of 360° campaigns. Media planning (traditional and digital), cross-department coordination, and team management.
- Brand management and visual identity.
- Public relations, press liaison, and event organization.
- E-commerce management..
- Creation and standardization of reports, KPI tracking, and strategic recommendations.
PedidosYaLocal Marketing Manager
Dec. 2019 - Aug. 2021- Team management, content creation, promotional campaigns, and trade marketing initiatives.
- Strategy, planning, and coordination.
- Brand management.
- KPI tracking and analysis.
- Reporting.
- Commercial management.
- Public relations.
PedidosYa Marketing Campaigns Coordinator
Feb. 2019 - Dec. 2019- Planning, strategy, and management of marketing campaigns.
- Coordination and monitoring of trade marketing materials.
- Creation of reports and presentations.
- Commercial account management for key clients.
Dobarro & PichelMarketing Manager
Nov. 2017 - Dec. 2019Dobarro is leader in the air conditioner industry. It is a national company with more than 35 years
of experience and over 200 employees.
- Strategic planning
- Brand identity management
- Creation and design of presentations and graphic materials
- Content creation for social networks
- Support to Sales team
Fundación Teletón UruguayEspecialista en comunicación
Aug. 2017 - Dec. 2017- Social media management.
- Graphic design.
- Event organization.
- Editing and support for the communication and marketing team.
PROCEZA CONSULTING GROUPCommunications consultant
Feb. 2017 - Apr. 2018Communications Consultant
Merck GroupContent / Media Manager
Oct. 2016 - Apr. 2017Merck is a leading science and technology company for innovative and top-quality high-tech
products in healthcare, life science and performance materials.
- Content creation for all training materials
- Training Videos creation and editing
- Creation and design of training presentations
- Onsite and remote trainings to personnel distributed in Asia, Europe, North America and LATAM
Club Biguá de Villa BiarritzChief Communications Officer
Oct. 2011 - Sep. 2016Montevideo, UruguayClub Biguá is the biggest sports club in Uruguay with over 9.500 members, a professional basketball team and more than 750 activities per week.
- Strategic campaigns planning for all club activities
- Creation and management of brand identity
- Media professionalization: transformation and digitalization
- In charge of the club's Communication Department, planning and execution of improvements: magazine, installation of digital TV signage and contents production, members database update, mailing campaings, community management
- Photographer in every social, cultural, fitness and sports activity
- Conceptual and operational creation of "Training Camp - The movie" 2014, 2015 and 2016
- Responsible of managing and channeling the various departments communication needs to the advertising agency
- Graphic design of posters, signage, brochures, among others
- Management of new cultural activities in the cinema / club theater: movies, sports shows, plays, musical shows
- Club events organization: anniversary parties, staff and athletes parties, preseason, training camp, facilities openings, historical book launch, strategic partnerships announcements, Basketball shows with giant screen, animations and live coverage, among others.
MovieCenterMarketing Assistant
Dec. 2007 - Mar. 2010Movie is the largest theater in Uruguay with over a million spectators per year, 27 theaters across country and more than 70% of market share.
- Organization of events
- Corporate Sales
- Reports for the board
- Social networks launching
- Website renewal and implementation of web tickets purchase
- Movies weekly scheduling
- Selection of movies trailers
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