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Work Background
University of IndianapolisDirector UINDY Innovation Studio
Apr. 2025Indiana, United States• Lead the UINDY Innovation Studio team in providing data analytics and marketing strategy services to diverse organizations.
• Develop innovative solutions to drive business growth and enhance client satisfaction.
• Implement strategic initiatives in order to increase revenue and market presence.
University of IndianapolisDirector, Stephen F. Fry Business Scholars Program
Dec. 2024Indianapolis, Indiana, United StatesCharged with developing and implementing student scholarships, travel experiences, and university speaker series for the Stephen F. Fry Business Scholars Program at the University of Indianapolis. Will lead the building out of the Program from inception to successful implementation. Collaborate with stakeholders to ensure the program's success and impact on student development. Program description from UINDY 360: https://news.uindy.edu/2024/11/22/stephen-f-fry-invests-in-the-next-generation-of-business-leaders-with-5m-gift-to-establish-new-programs-and-help-other-first-generation-scholars/ Stephen F. Fry Business Scholars Program will be the premier undergraduate immersive experience in the School of Business. Based on academic credentials and financial need, an annual cohort of Fry Scholars will receive an exceptional curricular and co-curricular experience supervised and mentored by a director. Students will have funding to participate in national conferences, case competitions, experiential learning, internships and other immersive experiences, individually mentored by alumni and other community leaders. The gift also establishes the Stephen F. Fry Distinguished Lecture Series to bring thought leaders and industry pioneers to the University of Indianapolis each year. The program places UIndy at the forefront of conversations concerning Indiana business as well as the entire Midwest. It gives the opportunity for the Greyhound community and scholars to have a front row seat to today’s most pressing industry topics and issues, and even help advance the discussion. The Stephen F. Fry Faculty Innovation Fund will support curriculum and program innovations to ensure that the School of Business is at the forefront of delivering an applied education that reflects the needs of the business world. Faculty and staff will be inspired to pursue transformative curricular and co-curricular efforts to benefit students.
University of IndianapolisAssistant Professor of Practice, Marketing-School of Business
Aug. 2023Indianapolis, Indiana, United StatesFull time Assistant Professor of Practice teaching Marketing for Undergraduate and Graduate students in the UINDY School of Business. Current courses include: Introduction to Marketing, Market Research, Digital Marketing, Applied Marketing, Marketing Simulation, Digital & Social Media Marketing Strategy, International Marketing, Strategic Communications, and Integrated Marketing. Currently serving as advisor to the Marketing Club, DECA, SBLA, and UINDY BizHounds.
University of IndianapolisAdjunct Marketing & Management Professor-School of Business
Aug. 2021 - May. 2023Indianapolis, Indiana, United StatesTeaching the following Marketing and Management Courses: Undergraduate -Intro to Marketing
-Digital Marketing
-Marketing Strategy
-Market Research Graduate/MBA -Strategic Marketing
Cunningham Restaurant GroupVice President of Marketing
Jan. 2018 - Sep. 2024Indianapolis, Indiana AreaMarketing leader charged with managing the corporate brand of Cunningham Restaurant Group, along with 18 restaurant concept brands, 42 restaurant locations, the CRG Event Center and CRG Grow Greenhouse. -Rebuilt and scaled marketing infrastructure to support existing restaurants and corporate entities while also building new concepts and locations.
-Rebuilt 13 brand websites and built 8 new website properties.
-Revamped CRG VIP Program to increase participation and revenue by over 40%. Developed
a monthly email cadence, special birthday/anniversary email automations, along with a regular VIP quarterly newsletter communication for guests. Procured and led the migration of loyalty program to a more universal vendor and introduced a mobile app for guests.
-Redesigned and rebuilt company email marketing program that resulted in email subscriber growth of over 40% along with increased engagement.
-Restructured gift card promotional campaigns to increase revenue by over 35% YOY.
Introduced customizable eGift cards that increased adoption of online eGift cards and increased online revenue by over 40%.
-Created customized marketing materials for each concept and location with internal ordering system.
-Redesigned all food & beverage menus, catering booklets, room service booklets, private dining booklets and promotional content across websites, print, and digital. Developed menu edit process working with Culinary team to improve process and accuracy of menus.
-Created the CRG Community Dish, a company-wide newsletter, for employees.
-Increased presence and engagement for all social media channels for all 39 locations along with the corporate brands.
-Built process and authored the Restaurant Marketing Playbook and Social Media Curator Style Guide developed for restaurant managers and team members.
-Developed process and platform to manage online reviews and business listing platform.
- Managed internal team of marketers serving as a Marketing Agency for the organization.
BrickHouse SecurityVice President Sales and Marketing
Mar. 2016 - Nov. 2017Greater New York City AreaLed Sales and Marketing for BrickHouse Security. BrickHouse Security is a New York City-based security company that sells security systems, including video cameras and hidden cameras, and GPS trackers to law enforcement agencies, businesses and individuals. Managed overall digital presence for BrickHouse Security and over 900 SKUs offered through website and Amazon. Created a Return on Ad Spend Model that we used to manage spend and campaigns with over $250k monthly spend on Google, Amazon, and Facebook. Systems Experience: Adobe Creative Suite, NetSuite, Bronto, Google Adwords/Analytics/Webmaster Tools/Apps, Google Adwords, Facebook Ads, Amazon eCommerce, JIRA, HipChat, GoToMeeting/GoToWebinar, Squarespace, and Big Commerce.
Enova InternationalChief Revenue Officer
Mar. 2015 - Feb. 2016Cincinnati Area | Indianapolis AreaSales & Marketing leader focused on strategies to drive overall Sales, Marketing, and Product Strategies to drive Revenue Growth. -Successfully transitioned the Brand, Marketing, and Sales strategy through Enova International (ENVA) acquiring The Business Backer. -Redesigned Sales Process, Compensation, and introduced Sales Playbook to reinforce and exceed outlined sales goals. -Managed digital presence and optimized using web analytics and digital platforms across all channels. -Established online content marketing strategy to fuel inbound marketing efforts and generate qualified leads. -Developed Customer Journey to effectively use across organization in developing process and increasing revenue. Systems Experience: Adobe Creative Suite, SalesForce.com, Pardot, Google Adwords/Analytics/Webmaster Tools/Apps, GoToMeeting/GoToWebinar, and HootSuite. About The Business Backer The Business Backer, headquartered in Blue Ash, Ohio, provides customized funding solutions and advice for small and medium-sized businesses. The Business Backer’s revolutionary approach to underwriting, combined with a team of expert advisors, has allowed the company to secure funding for thousands of small businesses across the United States. The Business Backer also supports small business owners by connecting customers with partners that will help their businesses thrive now and in the future, including coaches and consultants, payment processors, and other business resources. The Business Backer has received numerous local and national awards for growth, ethics and leadership. The Business Backer is part of Enova International (NYSE: ENVA), a company that has been providing online loans to individuals for more than 10 years. Learn more at businessbacker.com.
FNEXChief Marketing Officer
Mar. 2014Indianapolis, Indiana AreaMarketing leader that built and led all strategic marketing, product marketing, strategic partnerships & business development efforts for VC-backed startup providing alternative investments on a SaaS Platform. -Formulated overall company Marketing Strategy along with a Go-To-Market plan that included introduction of FNEX to the Financial Markets. -Established all marketing efforts from scratch including: email, content, event, partnerships, along with digital and public relations. -Managed and optimized online digital presence in tandem with online platform. Utilized analytics to monitor and adjust digital strategies to reafh welath management advisors, RIAs, and Private Family Offices. -Built Company Pitch Deck to procure investment. - Managed internal marketing team and activities. Systems Experience: Adobe Creative Suite, Salesforce.com, Marketo, Hubspot, Wordpress, Delivra, Google Analytics/Adwords/Webmaster Tools/Apps, FNEX Platform, GoToMeeting/GoToWebinar, and Hootsuite. About FNEX FNEX is “The Alternative Investment Marketplace” connecting accredited and institutional investors to investment opportunities in private companies, private investment funds (hedge funds), and managed futures accounts. FNEX’s mission is to help investors source investment opportunities, and help offering groups connect with investors. FNEX was founded in 2012 by professional investors, entrepreneurs and attorneys. For more information please go to www.FNEX.com.
Oak Street FundingChief Marketing Officer
May. 2011 - Mar. 2014Carmel, INMarketing leader that built and led all strategic marketing, product marketing, strategic partnerships & business development efforts for Private Equity owned commercial lending company focused on lending to Insurance Agents, Accountants, and Registered Investment Advisors. -Developed and directed overall Company & Marketing Strategy to drive revenue and meet the private equity (Angelo Gordon, NY) established targets for sale of the company. -Redesigned digital marketing strategy to compliment a strong content and event marketing strategy. Drove significant company growth (over 300%) as highlighted in intro. -Established company as a thought leader for commercial lending in the financial services industry. -Developed continuing education course and materials to support national trade association Systems Experience: Adobe Creative Suite, BRIDGE CRM, Delivra, Google Analytics/Webmaster Tools, ZMags, GoToMeeting/GoToWebinar, and Hootsuite. About Oak Street Funding Indianapolis-based Oak Street Funding (www.oakstreetfunding.com), a First Financial Bank company, provides commercial financing for the insurance and financial advisory industries, and third-party loan servicing for financial institutions. Oak Street Funding utilizes industry knowledge, proprietary technology and passion to deliver top-quality service and capital products to financial services professionals nationwide.
DelivraDirector of Marketing and Communications
May. 2009 - May. 2011Indianapolis, Indiana AreaBuilt and led the strategic marketing efforts for privately owned email marketing software & services company. Systems Experience: Adobe Creative Suite, Delivra, Salesforce.com, Google Adwords/Analytics/Webmaster Tools, GoToMeeting/GoToWebinar, Tinderbox (now Octiv), and Hootsuite.
VontooDirector of Marketing and Communications
Jan. 2008 - Jan. 2009Indianapolis, Indiana AreaBuilt and led strategic marketing efforts for VC-backed startup Vontoo specializing in voice marketing. Systems Experience: Adobe Creative Suite, ExactTarget, Salesforce.com, GoToMeeting/GoToWebinar, and Jesubi.
CN Creative StrategyOwner and Founder
Jan. 2003Indianapolis, Indiana AreaCN Creative Strategy provides a wide array of Fractional CMO marketing strategy services whether you are looking to outsource your marketing strategy, planning, and implementation or simply obtain assistance on a particular project. Our consultants have a wealth of experience that can help you further your business objectives. https://www.carissanewton.com Fractional CMO and/or Advisor for the following companies:
- INS Capital Group (https://www.inscapitalgroup.com)
- FNEX (https://www.fnex.com)
- Vantage (https://www.vantageiras.com)
- Practical AI (https://www.practicalai.app) Reach out today to get started.
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