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Work Background
ROLEXHead Of Global Brand Content Development
Aug. 2021 - Jul. 2023Hybrid / ParisWorking with the Rolex Strategy and Creation Hub, Neth Paris, I spearheaded development of 360° high-impact product marketing, brand platform, and international exhibition content, as well as high-profile partnership campaigns such as Oscars (AMPAS), Rolland Garros, Augusta (golf championship), or Salzburg Festival of classical music.
Animated and coordinated cross-functional teams (strategy-creation-production) composed of in-house creatives as well as external talents and agencies. Structured the creative process and implemented frameworks to streamline workflows and enhance creative output.
Managed multi-stakeholder projects.
Skylog ConsultingBrand Strategy and Innovation Consultant
Jan. 2017Paris & StockholmLeveraging design thinking, lean, and AI to facilitate creative processes, I empower teams to shift from incremental to disruptive innovation, launch new products and services, and create holistic brand and customer experience. From value proposition to minimum viable product and go-to-market strategy to storytelling. Facilitating design sprints. Worked with: ALD Automotive Benelux, Mutuelle Générale, diverse start-ups and projects in luxury, FMCG, education, well-being and renewable energy. Certified customer acquisition, value optimisation, SEO and AI prompting specialist.
ISCOM ParisVisiting Lecturer - Brand Strategy and Digital Marketing
Sep. 2014 - Aug. 2018Paris, Île-de-France, FranceLecturer at Higher Institute for Communications and Advertising, Digital & International Marketing majors.
Lectured 5th-year international students about global brands challenges. Coached 4th-year international students in developing creative and cost-effective integrated communications campaigns: from new product launches and client experience optimisation, to brand trust issues and brand repositioning. Clients my students and I worked for: Orange, Airbnb France, Renault, Groupon Quebec, Heetch.
KwalitoCo-founder and CMO of Kwalito foodtech start-up
Apr. 2014 - Apr. 2020Hybrid/ remote & ParisCo-created and marketed "Kwalito" mobile app that scans and analyses food products composition to help people eat healthy and sustainably. And help food brands and retailers improve and market their products (SaaS). - Mapped out and implemented: product development, brand strategy, go-to-market and growth strategy (social, content, CRM, AARRR funnel), team development.
- Acquired 200K monthly users in France. - Initiated an ongoing public debate on food quality and sustainability in France by attracting considerable media coverage through owned and earned channels (0 marketing budget). - Partnered with Accenture and IBM for joined innovation projects.
Publicis GroupeAssociate Director, Brand and Network, BRIC markets development
Mar. 2012 - May. 2014ParisPlayed a key role in strengthening Publicis brand and network expansion in Brazil, Russia, India, and China, by partnering with the local C-level management and leveraging inter-agency strategic & creative assets and cooperation. Reporting directly to Publicis WW CEO. Stakeholder management proficiency.
Quensis Naming ICT & Timbuktoo NamingSenior Brand Strategy Consultant and New Business Director
Oct. 2008 - Jan. 2012ParisAudited brand portfolios, co-created 10+ brand names and identities, defined brand strategies and provided legal trademark and brand registration guidance. Spearheaded new business development - gained a worldwide contract with Laboratoire Roche.
Co-created linguistique engineering creation tools. Clients: Carrefour, CDiscount, Laboratoire Roche & several other pharmaceutical brands, start-ups... Co-founded Timbuktoo-Naming.
OODJIBrand and Marketing Communications Director
Mar. 2006 - Aug. 2008ParisTransformed a local Russian apparel brand OGGI, with 150 boutiques in Russia, into an international fashion brand OODJI, registered trademark in 88 countries. - Defined brand positioning and strategy. - Spearheaded brand name & visual identity creation and TM registration, integrated communications strategy and e-commerce platform creation. - Managed cross-functional and multi-cultural teams, streamlined creation and collaboration processes. - Collaborated on merchandising strategy and retail design.
Publicis GroupeInternational Coordinator to International Account Director
Mar. 2000 - Mar. 2006ParisImplemented brands' strategies on a global level. Spearheaded localisation of global and creation of specific regional/local advertising campaigns. Successfully launched several L'Oréal Paris products on Asian markets (among others) working with local female stars and renowned photographers and directors. Animated and coordinated multicultural, multilingual and cross-functional teams of a 70-country network. Organised internal international seminars and local teams training workshops. Developed new business: gained Groupe SEB business in Latin America, Russia and USA.
Responsible for the Global Coordination profitability.
Clients: L'Oréal Paris, Garnier, Groupe SEB 4-brand portfolio (Tefal, Moulinex, Rowenta, Krups), British Airways, Club Med, Sanofi-aventis, Whirlpool.
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