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Work Background
Banco AgricolaDistribution Channel Strategy Director
Sep. 2015 - Apr. 2024San Salvador · HybridROL GLOBAL: Reporting to the Vice President of Product and Channel Development, I led the channel distribution strategy with the purpose of offering the market a multichannel/omnichannel distribution ecosystem that was efficient and innovative and that satisfies the needs of the different market segments. FUNCTIONS: • Preparation, prioritization, and approval of business cases and investment budget.
• Directly involved in the design, development, and implementation of the bank's digital transformation strategy (Omnichannel platform, Mobile wallet, Payment gateway, QR, Digital journeys, on boarding authentication)
• Relationship and negotiation with suppliers for the implementation of new products and/or services. ACHIEVEMENTS:
• Definition and implementation of the digital transformation strategy.
• Lead the implementation of the Omnichannel platform for all market segments.
• 1200% growth in digital active clients in a period of 5 years.
• Growth of the network of service points by 146% in a period of 6 years.
• Creation of new channels such as BPO's and chatbot.
• Sustainable transactional efficiency of approximately 5% YTY.
Banco AgricolaSalaried Segment Manager
Aug. 2012 - Sep. 2015San Salvador · HybridROL GLOBAL: Reporting to the Vice President of retail banking. I led the definition and implementation of the value proposition for the segment, in order to ensure the goals, profitability and customer experience in the short, medium and long term. FUNCTIONS: • Propose new profitable products and/or services that satisfy the needs of customers in the segment.
• Ensure efficient operation of the value chain
• Lead the Business Management Unit (relationship with key company contacts) ACHIEVEMENTS:
• Increase in the added value (SVA) of the segment by 18%
• Asset portfolio growth by 24%
• Increase in Net Promoter Score by 45%
• Launch of three new products for the segment
• Creation of a market intelligence unit
Banco AgricolaSelf-employed and Salvadoreans abroad segment Manager
Oct. 2009 - Aug. 2012El Salvador · On-siteROL GLOBAL: Reporting to the Vice President of retail banking. I led the definition and implementation of the value proposition for the segment, in order to ensure the goals, profitability and customer experience in the short, medium and long term ACHIEVEMENTS:
• Increase in remittance payments by 110%
• Loan portfolio growth by 35%
• Increase in value added system (VAS) by 40%
Banco AgricolaSavings and Banking Insurance products Manager
Jan. 2006 - Sep. 2009El Salvador · On-siteROL GLOBAL: Reporting to the Director of retail banking. I led the strategy and administration of savings and banking insurance products, to ensure sales goals, portfolio growth and customer satisfaction in the short, medium and long term. ACHIEVEMENTS:
• Portfolio growth by 90%
• Creation and implementation of 3 products
AIGCommercial Manager
Jun. 2004 - Jan. 2006El Salvador · On-siteGLOBAL ROLE: Reporting to the General Manager. I defined and led the commercial strategy to achieve the goals of new businesses and renewals in the short, medium and long term. FUNCTIONS:
• Directly involved in the development of new products
• Lead the management of 10 corporate executives and more than 100 independent agents and brokers. ACHIEVEMENTS:
• Growth of the new business portfolio by 80%
• Developed and implemented two products
• Create the marketing area
Telefónica Central AmerciaOther Business Regional Manager
Jun. 2002 - Jun. 2004El Salvador y GuatemalaGLOBAL ROLE: Reporting to the General Manager. I defined the commercial and operational strategy of the products under my charge, with the objective of achieving sales goals for Guatemala and El Salvador. FUNCTIONS:
• Directly involved in the development and implementation of new products
• Responsible for the income statement of the business lines
• Managed the relationship with more than 30 distributors ACHIEVEMENTS:
• Combined growth of 115%
• 35% increase in customer satisfaction
• Create two new distribution channels
Telefónica Central AmerciaSales Chief
Nov. 2001 - Jun. 2002El SalvadorGLOBAL ROLE: Reporting to the Commercial Manager. Define the commercial strategy of the products under my charge, with the objective of achieving sales goals. FUNCTIONS AS: Sales Manager
• Define commercial strategies to achieve annual sales objectives
• Management of a team of 40 residential salespeople and 15 SME executives.
• Sales budget management
. Definition of management plan and performance metrics ACHIEVEMENTS:
• Average annual growth of 35%
• I managed to reduce team turnover by 65%
• Sales record in the first year of management
Desarrollos AlimenticiosGeneral Manager
Jan. 1999 - Jan. 2001El Salvador · On-siteGeneral Manager and Founder of the company. Business focused on providing food service to companies. FUNCTIONS:
Purchasing management
. Supplier management
. Payment management
. Management of the relationship with the general management and H&R areas
. Team management
. Inventory management . Establishment and supervision of quality standards ACHIVEMENTS: - Provided service to an avarage of 2,000 employees / 4 companies
Pizza HutManager
Mar. 1997 - Jan. 1999El Salvador · On-siteReporting to the Operations Manager. Manage the efficient operation of home stores, in terms of commercial and operations management, in order to guarantee their sales budgets and profitability.
Princess HotelFront Desk Manager
Jan. 1996 - Mar. 1997El Salvador · On-siteReporting to the General Manager. Guarantee the efficient operation of the Reception, Switchboard and Reservations areas of the hotel, in order to achieve maximum customer satisfaction and ensure sales budgets.
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