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Work Background
DIRECTVLead Product Marketing Manager
Jan. 2022Philadelphia, PADeveloped and executed comprehensive product marketing strategies to drive customer churn reduction and increase market share Led cross-functional teams in the successful launch of new retention products for DIRECTV STREAM, managing all aspects from market research and product positioning to go-to-market plans and backend development.
Conducted in-depth market analysis and competitor research to identify emerging trends and opportunities, providing strategic recommendations that led to a 10% increase in customer acquisition
Successfully launched 3 new customer retention products with an anticipated revenue to the business of $50 million over the next 3 years
Recipient of DIRECTV Connection Award (Q2, Q3, and Q4 2023) for outstanding quarterly performance
Recipient of DIRECTV Elite Award (Q3 2023) for outstanding performance for business unit
Intent HQProject Manager, Verizon
Mar. 2021 - Jan. 2022New York, NYLed cross-functional teams of 15 members to successfully deliver complex projects on time and within budget for company's largest client - Verizon Developed and executed detailed project plans, ensuring alignment with organizational goals and objectives
Implemented robust project management methodologies, resulting in increased efficiency and productivity
Oversaw project scope, timeline, and resources, effectively managing risks and resolving issues to achieve project milestones
Launched 17 marketing and CX campaigns from conception to completion for Verizon Base Marketing division (April 2021 to January 2022)
Use case/campaign project scope generated $24 million in additional revenue for Verizon based on improved audience targeting strategies through end of fiscal 2021 into 2022
Client revenue goals accomplished in addition to aggressive campaign scope led to IHQ securing a 3 year, $30 million dollar contract extension from Verizon
ComcastSenior Analyst, Product Analytics
Feb. 2018 - Mar. 2021Philadelphia, PANPS survey and CX SME. Managed NPS survey architecture for Xfinity Mobile and Xfinity Home. Launched several NPS surveys included the Xfinity Mobile Product NPS (pNPS) survey. This resulted in XM Product teams utilizing customer feedback into Product roadmap. Partnered with a multitude of stakeholders, including executive leadership, to best actualize customer feedback within product development. Later developed financial model used during the start of Comcast Business for Xfinity Mobile. Mentored junior analysts.
ComcastSenior Analyst, Workforce Solutions
Feb. 2017 - Feb. 2018Philadelphia, PAProduction lead for Xfinity Retail frontline employee timekeeping CRM platform. Led virtual and in-person trainings for store employees to division leaders. Head of platform QA testing; managed external stakeholders and created QA process utilized to ensure platform updates were successful.
Annodyne, Inc.Senior Marketing Analyst
Apr. 2016 - Feb. 2017Blue Bell, PALead analyst measuring the success of digital marketing campaigns for clients across several verticals including academia, pharma, and tourism. Developed client reporting structure to track ongoing SEO campaign performance. Managed a social listening campaign for a pharma client; created targeted digital customer profile based on analysis. The result was a higher CTR for digital ads. Crafted customer personas for new website for tourism client. The outcome was higher website engagement and a lower bounce rate.
Annodyne, Inc.Database Marketing Analyst
Nov. 2014 - Mar. 2016Blue Bell, PAIdentified untapped student cohorts for targeting by local community college for enrollment. Engaged in deep research on student trends and financial needs for multiple academic clients. Established correlation between class attendance and degree persistence; led to intervention methods created by college to better support students
Optimum
New York City Metropolitan Area
Sanctuary Village
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