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Work Background
SpotifyManager, Strategy and Operations
Mar. 2020 - Jun. 2024New York, New York, United StatesOwn content slate planning, communication, and prioritization for US original and exclusive series. Work in a highly cross-functional environment to support original and exclusive podcast series operations and tactical support plans. Built and implemented business processes and systems for a net-new content planning and scheduling team. In the first six months, new processes saved over $1MM in lost ad sales opportunities.
NBCUniversal Media, LLCManager, Content Strategy and Operations (USA Network)
Oct. 2017 - Mar. 2020Greater New York City AreaEvaluated competitive landscape for opportunities and conflicts to optimize viewers and revenue, and successfully launch original series to maintain USA Network as the #1 Cable Entertainment Network in viewers P18-49. USA Network ended 2019 as the #1 network in P18-49.
NBCUniversal Media, LLCAnalyst, Program Planning and Scheduling (USA Network, CLOO, Universal HD)
Mar. 2015 - Oct. 2017New York, NYCoordinated live sports programming on Universal HD and USA network to ensure accurate timings for listings and appropriate alternate plans were set up and communicated. Maximized shared content across the cable portfolio to schedule Universal HD and CLOO.
NBCUniversal Media, LLCCoordinator, Program Planning and Scheduling (CLOO & Universal HD)
Mar. 2012 - Mar. 2015New York, NYOwned programming schedule and changes for CLOO and Universal HD. Managed shared content library of acquired series and films across the cable portfolio (USA Network, SYFY, Bravo, E!, Oxygen, etc).
NBCUniversal Media, LLCNBC Page
Aug. 2011 - Mar. 2012Greater New York City AreaActed as a liaison between NBC and the public by leading studio tours and coordinating audience seating for Late Night with Jimmy Fallon and Saturday Night Live. Managed tour and assignment schedules for 50+ NBC Pages and calendars for Page Program leadership.
Lilies and Loafers, LLCDirector, Strategy and Operations
Jul. 2011New York, NYDevelop and execute content strategies for the cooking blog (liliesandloafers.com) and monetized YouTube channels. Manage website design, photography and video productions, and finance operations. Leverage data analysis to optimize content strategies in 3Q2024, resulting in a +40% increase in blog readership and +178% increase YouTube views vs. 2Q2024.
- Revenue in 3Q2024 increased +200% year-over-year.
- YouTube average watch time increased by 2 minutes year-over-year.
NBCUniversal, Inc.Production Assistant (USA Network)
Jan. 2011 - May. 2011New York, NYTrafficked materials between post production facilities while maintaining reel and tape records through the MLS system. Assisted producers with locating various tapes and dailies to be used in editing sessions. Wrote and produced promotional spots for acquired film library. Collected and organized dailies for promotion production team for a new pilot-to-series...SUITS!
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