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Work Background
Sense VisualsVideographer
Apr. 2023
De BrowloungeSenior Media Buyer
Jan. 2016 - Mar. 2023Amsterdam, Noord-Holland, NederlandRole and Responsibilities: Campaign Strategy: Develop innovative and data-driven media buying strategies across various online platforms such as social media, search engines, display networks, and more. Audience Targeting: Utilize market research, customer segmentation, and data analysis to identify and target specific audiences, ensuring maximum campaign relevance. Budget Management: Expertly manage advertising budgets, allocating resources to high-performing channels and optimizing spend for optimal ROI. Ad Creation: Collaborate with creative teams to design compelling and engaging ad creatives that resonate with the target audience. Platform Mastery: Stay updated on the latest trends, algorithms, and features of digital advertising platforms to capitalize on emerging opportunities. Data Analysis: Monitor campaign performance metrics, conduct A/B testing, and leverage insights to refine and optimize campaigns for continuous improvement. Collaboration: Work closely with internal teams, including marketing, creative, and analytics, to align strategies and achieve overall business goals. Reporting: Provide regular and insightful performance reports to stakeholders, highlighting key metrics, trends, and actionable recommendations.
EndemolShine NederlandSenior Digital Content Executive
Jan. 2021 - Oct. 2022Amsterdam, Noord-Holland, Nederland
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