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Work Background
Business Strategy Seminar's Coordination & Moderation
Solvay Brussels School of Economics and ManagementBusiness Strategy Seminar's Coordination & Moderation
Jan. 2024Brussels, Brussels Region, Belgium · On-siteAssisting Karim Chouikri teacher of this seminar for Commercial Engineering students.
Senior MarCom Officer & Change Advisor
Solvay Lifelong Learning | Solvay Brussels School of Economics & ManagementSenior MarCom Officer & Change Advisor
Jun. 2023 - Mar. 2024Brussels, Brussels Region, Belgium · On-siteSupport and facilitation for the Marketing team of Solvay Lifelong Learning (SLL) best known and trusted executive education business school in Belgium whose mission is to train business leaders and entrepreneurs with the ability to adapt to the ever-changing nature of society and to shape tomorrow’s world.
Content Strategy & e-Commerce Production
ARCHIMIGNON by Jose Enrique Oña SelfaContent Strategy & e-Commerce Production
Jan. 2023Brussels, Brussels Region, Belgium · RemoteE-commerce and brand launch preparation
Invited Teacher
UCLouvain FUCaM MonsInvited Teacher
Dec. 2022Belgium · On-siteWeb Com training - "Digital Marketing: strategies and techniques"
Project and Content Manager Ad Interim
Ribbon AgencyProject and Content Manager Ad Interim
Sep. 2021 - Dec. 2021Brussels, Brussels Region, Belgium
Grow with Google | Google Digital Atelier | Trainer & Coach | Digital Marketing |
NedWorksGrow with Google | Google Digital Atelier | Trainer & Coach | Digital Marketing |
Jan. 2020 - May. 2022Brussels, Brussels Region, BelgiumWith Google Digital Atelier, grow your career or business at your own pace, with flexible and personalised training courses designed to build your confidence and help you thrive. Discover tools to make your business succeed. Improve your digital marketing skills. Prepare for the career you want. Digital Marketing Coach and Trainer in: - Digital Marketing Strategy - SEO/SEA - Social Media - Google Analytics - E-Business - Personal branding Groups and special events Digital Marketing workshops for: - Solvay - EDF Luminus - Proximus Bizz - EU Commission - BNP Digital Days Start-ups, scale-ups, entrepreneurs, journalists, designers, developers, advertising agencies, digital marketing agencies, marketers, CEO, …
Blogging & Content Marketing Invited Teacher
ISFSCBlogging & Content Marketing Invited Teacher
Sep. 2018 - Sep. 2019Brussels Capital Region
Consulting Director Digital & Content Strategy ad-interim
InterelConsulting Director Digital & Content Strategy ad-interim
Jan. 2018 - Sep. 2018BrusselsInterel is fully integrated international consultancy specialised in strategic communications, public affairs and association management. The firm has own offices and partners in all major cities in Europe and internationally. I operate for Interel in Belgium ad-interim.
Master Digital Content Invited teacher
IHECSMaster Digital Content Invited teacher
Sep. 2017 - Jul. 2018BrusselsMaster 2 in PR - Class of Content Strategy (60h)
Creative strategic content creation, curation and production
NewsMasterCreative strategic content creation, curation and production
Jan. 2017 - Jun. 2017Brussels Area, BelgiumFreelance mission for the Content Marketing company of Rossel Group. • Engie - Content strategy for B2C ‘storage’ content chapter - SEO adaptation of articles from "Sweet & Smart Home" (B2C blog) prior platform migration • BMW Belux - Content strategy for the Lifestyle blog revamp • Hello crowd! - Content strategy for the Hello bank! Crowdfunding platform • Content creation, articles writing and video production for ING, Hello bank!, Sodexo, Engie among others
Digital MarCom & Social Media Trainer
IFE by ABILWAYSDigital MarCom & Social Media Trainer
Nov. 2016 - Dec. 2017Brussels Area, BelgiumTrainings about Social Media and Digital Communication mainly for European Institutions: European Commission, Court of Justice of the European Union and European Economic and Social Committee. Freelance .
Master of Interactive Communication invited teacher
ISFSCMaster of Interactive Communication invited teacher
Jul. 2016 - Dec. 2020Brussels Area, BelgiumClass of transmedia and crossmedia communication methodologies
Master of Interactive Communication invited teacher
Université Saint-Louis - BruxellesMaster of Interactive Communication invited teacher
Jul. 2016 - Dec. 2020Brussels Area, BelgiumClass of transmedia and crossmedia communication methodologies (48h)
Liaison Officer
SEBALLiaison Officer
Nov. 2015Brussels, Brussels Region, Belgium · HybridMarCom, Public Relations for this emergent artist
Journalist & Digital Content Strategy - Victoire Magazine
Le SoirJournalist & Digital Content Strategy - Victoire Magazine
Oct. 2015 - Mar. 2016Brussels Area, Belgium• Print content conversion, curation, article creation and editing. • Social media: conversation and community management • Content reorganization and tagging, inline formating for a more lifestyle look and feel of the articles • Digital promotion • Newsletter • Analytics • Implementation of CrowdyNews social media aggregation solution as a test for Le Soir websites
Content Marketing
Hello bank!Content Marketing
May. 2014 - Oct. 2015Brussels Area, Belgium• Hello play : site launch, content positioning and supervision • Hello trends : site launch and content coordination • Hello Space : website concept and launch – content supervision • Content Marketing collaboration with Kay Snels (blogger Teach Me Wathever) covering her 3 months trip to San Francisco (USA) • Editorial meeting : responsible for this weekly meeting to develop content synergies between teams • Movember : engagement to the cause as an internal communication initiative
Radio Columnist
RTBFRadio Columnist
Mar. 2013 - Jun. 2014Brussels Area, BelgiumRadio chronicles about web and social media trends for "À Vos Posts" on Vivacité | Freelance
Content Strategy Consultant
RTBFContent Strategy Consultant
Jan. 2013 - Apr. 2014Brussels Area, Belgiumi-RTBF : Tendance (Lifestyle pages) • Content strategy and positionning for insertion within the RTBF's website architecture • Editorial organization and processes for launch. • Social media strategy (Face book and Pinterest) • Managing Editor and Deco-Design pages Editor.
American Express Belux Conversation and Community Manager
Alpha CardAmerican Express Belux Conversation and Community Manager
Jan. 2013 - Mar. 2014Brussels Area, Belgium• Facebook pages NL & FR content curation and production • Conversation Management • Training for Social content production and advertising
American Express Belux Digital Aquisition & Social Media Manager
Alpha Card (a JV between BNP Paribas Fortis and American Express)American Express Belux Digital Aquisition & Social Media Manager
Dec. 2011 - Oct. 2012Brussels Area, Belgium• Development and implementation of the Social Media strategy for American Express Belgium which was selected as "best practice" within GNS international network. • Management & dev. of American Express Interactive area and make recommendations on digital applications (incl. mobile, app, etc.) • Management of Digital Media Agencies • In charge of website content updates and technical management. • Change Management: Marketing team trainings to internalize content production process.
Portal Manager
RTBFPortal Manager
Apr. 2010 - Aug. 2011Brussels Area, Belgium• Belgian National public Broadcasting company • Youth | Lifestyle | Content and Product Management. • Editorial Committee Member for TV content about web, technology, trends and design.
Branding, Copywriting, Digital & Content Strategy
AVAVEENBranding, Copywriting, Digital & Content Strategy
Nov. 2009Brussels Area, BelgiumCreative Digital and Social Media Content | Strategy & Production | Freelance Consultant | Digital content creation, management and localization (UX copywriting, photo and video). Social Media strategy, implementation, follow-up and training. Art buying. Curation. Some references (freelance and contractual missions): • The Skateroom: Content strategy redefinition and contribution to the brand book • Triodos Bank: Content Officer ad interim • Interel Belgium - PR & PA firm: Digital & Content Strategy Director ad interim • Newsmaster: Creative & Strategic Content Creation • IFE by Abilways;: Social Media and Digital Marcom Trainer to the EU institutions • Lenseo: Copy for website launch (all categories - catalog descriptions - general conditions) • Emakina: Electrabel Heat guide, French localization. • Milka: FR conversation and moderation for 'Leoing' campaign • CBC (Banking & Finance): Strategic content support (consulting) • Voice Agency - Social Media content analysis (FB pages) • Sanoma: Web copywriting training for French speaking jounalists - Flair Magazine & Femmes d'Auj. • Euromut: social media workshop • Top Secret Communication : Web content and Social Media trainings in order to integrate Digital into the offer of this Communication agency specialised in Fashion, Lifestyle and Luxury accounts. • JetAir: French Social Media training workshops for travel agents. Focus on Facebook. In collaboration with Talking Heads Agency. • European Commission - EDIC network: Social Media trainings
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