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Network Power<100 people
Roles
💸100%
Marketing
👍100%
Sales & BizDev
🧨100%
Consulting
Geos
🇺🇸100%
United States
Work Background
adidasSenior Manager Effective Store Solutions
Feb. 2024Portland, Oregon, United States
lululemonSenior Manager, Programs | Marketing Operations
May. 2022 - Jan. 2024Portland, Oregon, United StatesI have the unique opportunity to lead an incredible team of Project Managers and Senior Project Managers to deliver across a portfolio of programs within North America. These include lululemon Studio/MIRROR, lululemon membership, 10K and marathon tour, Like New (ecommence offering), Team Canada for the 2024 Olympics, as well as Impact and awareness campaigns. As the Senior Manager of Marketing Operations, I offer a blend of strategic thinking, project management skills, and a deep understanding of marketing processes. I collaborate with cross-functional teams to ensure seamless execution of marketing and creative briefs, drive operational efficiency, and contribute to the overall success of the marketing organization.
adidasSenior Manager Global Asset Creation
Jan. 2019 - May. 2022Portland, Oregon AreaLead the North American, Canadian and Latin American eCom and Wholesale markets with regard to image creation and production, managing market specific requirements for digital assets. Managed the relationship with our photo studios to operationalize the needs of the business, while evolving our project and team management processes. Successfully integrated the services of Studio A within other areas of the business, leveraging Global Assets for multiple marketing activations across several platforms. In doing so, I was able to identify duplicative work streams and increase production efficiencies, saving the business $2M in overspend in North America alone. Oversaw the NAM operations team during the onboarding, and then subsequent divestiture of Reebok for Studio A.
adidasProject Manager Creative Direction and Futures
May. 2018 - Dec. 2018Portland, OregonLed the platform development project for the head office team to help build a game plan for the creative direction and futures team. Managed eNPS across the Creative Direction, Futures, Brand Design, and Marketing Operations teams. This included the identification of culture champions within each of these business units and development of a workshop facilitation framework. Led the quarterly business update framework for the VP of Creative Direction.
NikeNike Women's Training | Men's Training | Global Brand
Oct. 2014 - Oct. 2017Portland, Oregon AreaAs the project manager for the global brand marketing team, I sat across three categories under the Nike Women category offense. My role included the concept design and project management of all internal and external brand experiences. This included our Nike Run Club and Nike Training Club activations across domestic and international venues. I managed and developed positive work rapport with several creative agency partners across multiple projects. I worked with Widen + Kennedy, Set Creative, Instrument, Nemo Design, Ben&Drew, Bird Dog Creative, and several other agencies. I consistently managed $500K+ budgets with the most recent brand activation experience in Mexico City budgeted at $1.2M. We came in at $800 for a $400K savings. I lead the steering committee for our extending sizing venture that launched in winter 2016. I also lead the Global Community Impact X Nike Women collaboration which strategized on how Nike as brand gives back to the community, specifically focusing on women and girls.
NikeProgram/Project Manager for Girl Effect University
Aug. 2010 - Oct. 2014As the program manager for the Girl Effect University program, I helped develop and implement world-class trainings focused on adolescent girls in developing communities, with the goal of moving key influencers to do more and better for girls. Most of my job consisted of event/experience/vendor and relationship management. I worked with our cross functional team members both domestically and internationally to deliver these trainings on time and on budget. Most of the time I partnered very closely with external creative partners managing relationships with Widen + Kennedy, Context Partners, IDL Worldwide, DrawBridge Innovations, and several others. This included the development of our digital presence for our alumni, building an online community for our workshop graduates and policy makers to discuss similar socioeconomic challenges in other geographies.
Xerox CorporationChannel Marketing Assistant
Jan. 2009 - Aug. 2010Wilsonville, OregonAs the Channel Marketing Manager, I audited vendor claims for payment, and was responsible for finding over $200K in overpayment to vendors. I also acted as the sole administrator for the Peak Marketing Development Funds program, as well as the Deal Registration Program.
I processed monthly and quarterly reports and tracked all claims and payments made from the Channel Marketing Group.
I lead market research using the GAP program to look at rebate, incentive, and pricing strategies of our lead competitors.
Xerox CorporationNew Product Introduction Specialist
Apr. 2004 - Jan. 2009
Gap Inc.Customer Experience Manager
Oct. 2000 - Apr. 2004Portland, OregonAs the Consumer Experience Manager, I assisted with the development of weekly visual communication to internal stores and district.
I promoted communicate involvement through events to drive brand awareness and ambassadorship. I managed all of our online marketing and communication, and monitored our key performance indicators to maximize business opportunities.
I created compelling in-store presentation for the Kids, Baby, and Body divisions and worked with our merchants to determine appropriate levels of assortments based on sell through.
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