Jane Frank - Website Manager, Prairie Design Co

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Work Background

Helen Diller Family Foundation ProgramsWebsite and Digital Content Manager

May. 2022San Francisco, California · RemoteAs the Website & Digital Content Manager, I lead team meetings with internal stakeholders to brainstorm innovative ideas for performance enhancement. I ensure alignment of the website with the brand strategy, collaborating with international staff to meet the organization’s standards. Leveraging WordPress, Photoshop, and Google Analytics, I continuously update the website and evaluate analytics. Here are some of my key achievements: • Defined and implemented a strategic redesign process and provided expert-level guidance to the digital content strategy development team to drive continuous improvement. • Managed three website redesign projects from inception to completion, ensuring successful delivery on time and within budget.

Prairie Design Co, LLCWeb Development Consultant

Jan. 1997Home-based business• Freelance business consulting numerous clients on web design strategies, plus managed websites using Adobe Dreamweaver and various content management systems (CMS). • Built and maintained website for educational organization, which earned Techie Team of the Year award. • Achieved a remarkable 1000% increase in membership for a non-profit organization within five years.

Oklahoma Embroidery Supply & Design (OESD)E-commerce Web Manager

Jun. 2013 - May. 2022Oklahoma City, OklahomaAs Web Content Manager, I provided strategic leadership and fostered collaboration among a cross-functional team to achieve our goals. I managed all aspects of online content, promotions, product offerings, organic SEO, and virtual events on OESD’s various e-commerce, B2B, B2C, and learning hub websites to enhance our online presence. Utilizing e-commerce platforms and tools like Photoshop, MSSQL, HTML/CSS, Google Analytics, SEMrush, MozPro, Jira, Trello, and Guru, I oversaw day-to-day operations for web content management. Additionally, I conducted weekly analysis of analytics and search tools to optimize the product catalog and websites for an exceptional customer experience in alignment with corporate KPIs. Key contributions of this role: • Spearheaded and successfully completed large-scale website projects, including affiliate websites for US and international dealers, plus migration of corporate website to new e-commerce platforms to optimize user experience with a mobile-first approach. • Led detailed review, update, and revision of 80K+ product database, including product metadata, copywriting, and digital asset reorganization. • Optimized brand messaging by crafting compelling product descriptions and proofreading various materials for OESD, alongside assisting others with copywriting and editing needs. • Elevated web traffic by 100% within first year and maintained 10% organic SEO growth annually, driving strategic growth of web content assets by 900%. • Directed successful restructuring of 100K network folders and established a corporate knowledge base in Slack’s Guru, training department heads on implementation for their teams to enhance staff efficiency

NexLynx, Inc.Web Development Manager

Jan. 2001 - May. 2013Topeka, KansasAs the Web Development Manager at NexLynx: • I orchestrated the creation and management of websites and web hosting client accounts on Apache servers, including email and DNS settings. • I led website design projects from inception to completion, meticulously analyzing and fulfilling clients’ requirements. • I developed websites using Adobe Dreamweaver and various CMS platforms like WordPress, incorporating HTML and CSS customized coding for optimal functionality. • I designed marketing materials and supervised small business accounting activities to maintain operational efficiency. Key achievements: • Expanded web hosting client base by 300% and boosted annual sales by 400%. • Achieved top-ranking organic SEO results by elevating companies from zero search engine visibility to the first page. • Grew local business from two-person virtual setup to four-person office within three years through strategic planning.

Kindle Direct PublishingAuthor of "Passages: Ten Winchester Generations"

Aug. 2011 - Aug. 2011Published August 2011A book 50 years in the making and started by my great aunt, Passages is a compilation of her genealogy work of my paternal family, the Winchesters. Tracing the family back to 1594 England, their passage to the New World around 1760, and the fate that reunited a niece with her 14 unknown aunts and uncles in 1959.