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Work Background
BasepawsUser Acquisition Lead
Apr. 2022 - Aug. 2024- Drove acquisition strategy across paid social, paid search, and affiliate channels, leveraging creative insights to optimize audience targeting and engagement - Led acquisition go-to-market strategy for a new product launch, integrating creative messaging with performance goals and exceeding ROAS projections - Developed data-driven creative strategies to increase CTR, lower CPC, and reduce CPMs on ad channels, aligning creative elements with audience behavior and platform performance - Directed the production of new video assets with creative agencies, ensuring alignment with brand narrative and campaign objectives - Managed paid media and affiliate agencies, fostering collaboration between creative and performance teams to drive cohesive marketing execution - Implemented robust A/B testing procedures to cost-effectively determine the viability of new marketing channels - Collaborated closely with product, development, and analytics teams to identify high-impact A/B testing opportunities to enhance website conversion rates
CurbioDigital Marketing Manager
Feb. 2021 - Apr. 2022- Owned strategy for all paid marketing channels, focusing on cross-channel growth marketing - Optimized paid media to align with greater marketing initiatives to create a cohesive customer journey and efficient user acquisition funnel - Collaborated on omni-channel campaigns with organic social, email/SMS, partnerships, communications, and content teams - Directed video production for ads, incl. script writing and agency management
Social MethodSenior Digital Marketing Manager
Jan. 2021 - Feb. 2021Arlington, Virginia, United States
Social MethodDigital Marketing Manager
Jan. 2019 - Jan. 2021Arlington, Virginia- Managed $1MM+ monthly spend in paid social ads while maintaining 2x-6x return on ad spend - Served as the main point-of-contact for clients in the following industries: men's and women's fashion, children's fashion, shoes, food and beverage, and arts and crafts - Scaled paid social ad accounts to $1MM+ per month while maintaining return on ad spend - Created comprehensive KPI reports using Google Data Studios and Supermetrics
Your Other HalfDigital Marketing Consultant
Jul. 2018 - Dec. 2018- Managed content strategy across five brands - Served as project manager for upcoming product launch - Developed copy and website structure for five websites in collaboration with web design, graphic design, and analytics teams
RapidSOSMarketing Consultant
Aug. 2017 - Jan. 2018New York, New York- Managed all data analytics for company website, apps, and social media, as well as Google Ads campaigns - Created copy for B2B marketing assets, external emails, and social media - Developed scripts for marketing videos
StoryblocksFreelance Content Marketing Editor
Jan. 2016 - Sep. 2018Washington D.C. Metro Area- Authored over 50 articles, in addition to serving as primary editor for company blog - Created customer-oriented graphic design tutorials, including Storyblocks’ most popular social media article - Collaborated with SEO team to showcase how small businesses can leverage content marketing on social media, YouTube, and blogs
VideoBlocksEditorial Assistant
May. 2015 - Aug. 2015Washington D.C. Metro Area- Wrote articles for the VideoBlocks and GraphicStock blogs - Created custom marketing content for both blogs and contributed to company pitch meetings - Increased company's presence on Twitter and Facebook
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