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Work Background
CEA StrategiesPrincipal
Mar. 2023Central California · On-site• Advise executives and other leaders on comprehensive communications and engagement strategies, including public relations and media interviews, development of strategic alliances, messaging and positioning.
• Collaborate with cross-functional teams to ensure consistent messaging, branding and engaging customer/user experiences across all channels.
• Develop messaging and content – emails, collateral materials, press releases, video, website and other digital/social content – to inform, persuade and engage target audiences.
• Provide full-service account management: develop strategic proposals and detailed scopes of work, conduct research, define budgets, manage stakeholder relationships, program implementation, and reporting, as needed.
Visit SLO CALVice President of Community Engagement & Advocacy
Jan. 2022 - Mar. 2023San Luis Obispo County, California, United States• Led the organization’s 2050 strategic initiatives to drive economic growth opportunities for the company in collaboration with industry partners, city/county leaders, and elected officials. Delivered a countywide Events & Festivals Plan and an online customer service training program.
• Directed external consultants in four countywide research studies that informed regional
marketing, policy-making, and economic planning.
• Created impactful communications campaigns and events to build community awareness, advance the organization’s leadership branding, educate audiences, and strengthen stakeholder relationships.
• Managed public relations, collateral material and website content development to advance
community engagement and policy initiatives.
• Cultivated key partnerships and engaged with federal, state, county and local elected officials to positively influence regulatory practices. Acted as the media and policy spokesperson for the organization.
California Hospital AssociationAssistant Group Vice President, Communications
Jan. 2020 - Dec. 2021Sacramento, California, United States · On-site• Developed digital health and consumer engagement strategies. Built multiple consumer-facing brands and effective communications programs to increase awareness, educate and advance health care funding initiatives.
• Developed a digital community of more than 1 million Californians who engaged in health care issues (equitable access) and became supporters and advocates for hospitals.
• Worked as part of a multi-disciplinary team that led multimillion-dollar political campaigns
(advertising, media relations, print, digital and web). Developed campaign messaging and
persuasive arguments to help win four major statewide ballot initiatives.
• Increased public perception and trust of hospitals by fifty percent.
• Acted as a senior leadership team ambassador on the culture-building team, a strategic imperative.
California Hospital AssociationVice President, Digital Advocacy
Jan. 2013 - Dec. 2019Sacramento
California Hospital AssociationVice President, Public Advocacy
Jan. 2007 - Dec. 2013
The Southfork CompaniesVice President, Marketing and Investor Relations
Jan. 2002 - Dec. 2007• Led strategic marketing communications and media relations programs to support four operating companies.
• Created integrated communications campaigns (advertising, PR, direct marketing, website,
digital/social, events) to launch new properties, drive new business development, and raise more than $30M in private investment capital.
• Directed investor communications and regulatory compliance.
Hill and KnowltonSenior Managing Director
Jan. 1998 - Dec. 2001Sacramento, California Area · On-site• Led the international agency’s Northern California Healthcare and Marketing practice groups, including new business development, account management and ongoing client relationships.
• Led strategic public affairs, marketing and communications campaigns for clients in health care, consumer products, technology, and professional services. Managed press relations and events.
Access HealthDirector of Marketing
Jan. 1997 - Dec. 1998• Led corporate, product marketing and stakeholder communications programs to achieve revenue growth objectives and position the company for mergers/acquisitions.
Cal Poly State UniversityFormer Chair, Journalism Dept. Advisory Board
Jan. 1986 - Dec. 2013
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