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Work Background
Advertising Production Resources (aka APR Consulting)Content Production Consultant
Oct. 2018Established in 2000, APR is the leader in Content Creation Advisory Services. We help marketers make better, more informed decisions related to their Content Creation processes, costs and partners for video, photography, experiences, digital and social. With hands-on production backgrounds in TV, Print, OOH, digital videos, Web, Mobile, Social & Experiential, our global teams collaborate with advertisers and their creative resources to establish best practices and find efficiencies. We use our unique vantage point and integrated approach to drive innovation, improve production acumen and increase return on investment for many of the world’s leading advertisers.
GateHouse MediaCreative Services Manager
Jun. 2016 - Aug. 2018Downers Grove, IL• Monitor the creative development and production workflows of digital and print ads across
200 properties with an average volume of 9,000 ads/week
• Develop training programs for onshore and offshore sales and creative teams to ensure uniform application of our design standards; maintain wiki library of customer spec documents
• Oversee vendor relationships and resolve operational issues to enhance customer experience
• Develop turn key, regionally customized ad packages, collateral, promotions and sales training material to drive revenue
• Implement new creative products: concept >> development >> testing >> launch
• Manage the corporate communication plans around new ad units and creative offerings; establish best practices for creative development; integrate with ad trafficking and delivery platforms
• Measure creative quality and ad effectiveness and enact measures to improve both: design training, webinars on IAB standards and Google Analytics, A/B testing
Chamberlain College of NursingDirector of Marketing Operations
Jul. 2015 - Dec. 2015Downers Grove, Illinois• Scoped projects, defined deliverables, and assigned tasks necessary to deliver projects effectively
• Provided strategic direction on digital platforms; web updates, forms, VDP, POD, reporting, and inventory management
• Oversaw production workflows and collateral development to optimize resources
• Managed print procurement and fabrication: estimating, proofing, quality control and press checks
• Maintained relationships with creative agencies and production partners, providing project management and guidance on brand standards
• Evaluated vendors for operational inefficiencies leading to cost savings and improved service levels
Epsilon (formerly Aspen Marketing)Director of Print and Production
Jun. 2010 - Jul. 2015West Chicago, IL• Manage a team of 16 production artists and adjust staffing around workflow
• Establish best practices across dozens of client teams to improve quality and speed of work; Solicit input from Account, Creative and Production on ways we can respond better to client demands
• Recommend new technology to improve efficiency and minimize rounds of review, including project management tools, online proofing software and asset management solutions
• Responsible for the ordering of stock photography, organization of assets on the server and archiving of completed projects
• Facilitate a national, turn-key marketing program for automotive dealers’ sales and service collateral
• Set budget for IT improvements and software upgrades
• Onboard new clients and establish the workflow and internal processes
Seyfarth ShawNational Design Lead
Oct. 2007 - Jun. 2010Chicago, IL• In-house design position creating collateral to promote the law firm’s service offerings; managed a team of four
• Created brochures, signage, event materials, binders, RFPs, ads and newsletters
• Set the yearly budget for promotional expenses and equipment contracts
• Coordinated award submissions for firm marketing collateral
• Maintained the vendor relationships and handled the purchasing of outside printing and finishing
• Acted as Art Director, Studio Manager, Production Artist and Print Producer in this role
Rhea & KaiserStudio Manager
Mar. 1999 - Aug. 2007Naperville, IL• Managed the flow of projects through the Graphic Studio: conducted status meetings regarding incoming jobs, monitored their progress, checked their accuracy and ensured their completion on time
• Wrote and edited technical copy according to clients’ brand standards, tracked the consistency of work across each campaign, and monitored legal and regulatory compliance
• Designed and keylined jobs in Creative Suite, released files to production per print specifications provided; formatted final files for global client access on their portal
• Maintained order on the Graphics Server: designated file formats, naming conventions, job organization, archiving and artwork storage
• Trained agency’s Account and Creative associates on procedures within Studio; solicited input for process improvement
• Managed the agency’s broadcast traffic and applied a new organizational system to it
DDB NeedhamProducer
Mar. 1997 - Feb. 1999Chicago, IL• Managed production of print and premium items including: large format P.O.P., ads, press kits, specialty die cut pieces, CDs, wearables, 3M adhesive graphics, shelf talkers, magnetics and static clings
• Responsible for scheduling and cost control of jobs, purchasing of art, film, materials and press time, as well as artist and illustrator negotiation
• Project Manager of multi-national event marketing programs
• Implementor of regional programs using innovative technologies that tested their feasibility for national roll-out
Simon MarketingAccount Coordinator
Jan. 1994 - Dec. 1996• Responsible for sourcing, budgeting and monitoring the production of national on-pack games, sweepstakes and premiums
• Wrote technical copy and obtained appropriate legal and trademark clearances
• Solicited input from legal, creative, vendors and clients to assure accuracy of layout and adherence to production specs; facilitated contract negotiation between licensors, prize suppliers, attorneys and clients
• Handled scheduling and managed program logistics from concept through program execution
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