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Work Background
Curadoria Story LabFounder
Sep. 2024Los Angeles, California, United States
Big Apple Film FestivalVolunteer
Sep. 2024Los Angeles, California, United States
Student World Impact Film Festival (SWIFF)Student Intern
Feb. 2024 - Apr. 2024Los Angeles, California, United States
3FilmGroup.tvScreenwriter
Nov. 2022 - Jan. 2023São Paulo, Brazil
Saúde iDBrand Specialist
May. 2022 - Sep. 2022
99Marketing Manager
Mar. 2021 - Nov. 2021São Paulo, BrazilNew Business Marketing Manager - Launching Team
• Responsible for all marketing and branding strategy.
• Work with a cross-disciplinary team (Ops, Product, PR, Legal, Safety) to lead,
implement, and optimize marketing initiatives to build brand awareness and grow
market share.
• Experience of managing projects, while monitoring risks and working close with
geographically-dispersed teams.
• Ensure that the business plan and calendar projects are well defined while tracking
progress and reporting status.
• Manage global budget and forecasting.
DiDiMarketing Manager
Sep. 2020 - Mar. 2021Buenos Aires Province, ArgentinaPart of the launching team:
• Worked alongside multiple stakeholders to create the strongest strategy for launching a new product in the country.
• Full alignment with the core operations team, being responsible for all inapp communications.
• Responsible for all digital marketing strategies, from planning to execution.
99Marketing Manager
Aug. 2019 - Aug. 2020Belo Horizonte, Minas Gerais, Brazil• Responsible for all Marketing Campaigns and OKRs of Belo Horizonte City.
• Work alongside the Operations Team to create synergy between both areas and
impact in the best ways our users, pax and drivers.
• Multichannel strategies - online and offline media.
• Full understanding of the market place, in order to identify our needs according to
seasonality, aiming long and short term results.
• Responsible for the city P&L and investment distributions according to targets.
99Marketing Coordinator
Jul. 2017 - Jul. 2019São Paulo, Brazil• Part of the first local marketing teams, during the expansion period, beginning with the Brasilia launch and then coming back for the formation of the Country side team, which was responsible for a portfolio of cities in the SP area.
• Launched and executed all marketing strategic campaigns, including engagement and also acquisition activation for both pax and drivers side.
• After that I was relocated to the São Paulo Ops City Team to continue working as Marketing Coordinator, now in the largest ride hailing city in the world.
• Responsible for the SP Pilot Plan - Recalcula Campaign, a 360 strategic campaign, leading agencies with excellent execution in order to achieve the goals previously stated.
• Collaborated on high priority projects with tact, strong attention to detail and budget tracking, aiming for efficiency.
Welcome Mkt Production Specialist
Jun. 2016 - Jun. 2017São Paulo, Brazil• Responsible for all graphic and scenographic part for the sales and promotion incentive campaigns of our key accounts. Developed all material proposals to be used in each activation and merchandising.
• Organized and prioritized work to complete assignments in a timely, efficient manner.
• Assisted with recruitment and training of new employees, while also monitoring the productivity of current employees.
• Collaborated on strong attention to detail.
• Full financial control over contracting, as well as direct negotiations with suppliers
for the best cost benefit.
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