99Marketing Coordinator
Jul. 2017 - Jul. 2019São Paulo, Brazil• Part of the first local marketing teams, during the expansion period, beginning with the Brasilia launch and then coming back for the formation of the Country side team, which was responsible for a portfolio of cities in the SP area.
• Launched and executed all marketing strategic campaigns, including engagement and also acquisition activation for both pax and drivers side.
• After that I was relocated to the São Paulo Ops City Team to continue working as Marketing Coordinator, now in the largest ride hailing city in the world.
• Responsible for the SP Pilot Plan - Recalcula Campaign, a 360 strategic campaign, leading agencies with excellent execution in order to achieve the goals previously stated.
• Collaborated on high priority projects with tact, strong attention to detail and budget tracking, aiming for efficiency.