Sounds TrueSales & Marketing Director / Domestic & International Sales
Jan. 2000 - Dec. 2002Led brand expansion, market entry, and revenue growth across domestic and international channels, driving distribution, licensing, product development, and catalog strategy through data-driven insights and strategic partnerships. Managed key national and international accounts, including Virgin Music, Amazon, Costco, Barnes & Noble, Borders, Whole Foods, Best Buy, Tower Records, and global distributors.
+Increased international fill rates from 55% to 98%, driving a 120% increase in sales within five months through supply chain optimization and cross-functional coordination
+Identified and executed strategic improvements across international distribution and sales operations, delivering 120% growth at a key global distributor
+Revitalized performance across national distributors and specialty wholesale channels, achieving growth of 465%, 150%, and 1500% through targeted promotion and channel strategy
+Led licensing and acquisition strategy in collaboration with senior leadership, aligning product releases with market demand, timing, and revenue opportunities
+Developed cross-channel expansion strategy, successfully positioning audiobook titles within music distribution channels based on market trends and data analysis
+Directed sales and marketing strategy across new releases and catalog titles, leveraging analytics to optimize positioning, promotion, and channel performance
+Partnered with product development and marketing teams to launch new products and drive adoption across retail, wholesale, and international markets
+Designed and executed differentiated marketing strategies across multiple channels, aligning content, messaging, and delivery to maximize revenue impact