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Work Background
CollibraSocial Media Manager
Aug. 2023Remote- Develops and executes Collibra’s comprehensive social media strategy and content calendar, overseeing management and implementation across diverse platforms. - Leads the creation and execution of strategic social media initiatives, contributing to integrated campaigns aligning with sales, marketing, and corporate goals. - Manages and elevates Collibra’s corporate and executive social media presence on LinkedIn, Twitter, Facebook, Instagram, and YouTube, ensuring a consistent brand voice and engaging content. - Establishes meaningful relationships with key industry influencers, fostering connections that bolstered the brand's credibility and visibility. - Regularly monitors performance metrics, analyzes growth data, and generates insightful monthly social reports, leveraging findings to enhance strategies and drive improvements. - Involved in Award Winning Campaign centered around AI governance and recognized for the following Communicator Awards: - Excellence Award for Campaign B2B for Branded Content
- Distinction Award for Campaign B2B for Integrated & Multi-Channel
- Distinction Award for Campaign B2B for Online Advertising & Marketing https://www.collibra.com/us/en/blog/collibra-wins-prestigious-2024-communicator-award-for-ai-governance-campaign
Monte CarloSocial Media Manager
Jun. 2022 - Jun. 2023Meme-queen and social media maven for Monte Carlo: The Data Observability platform. - First social media hire - 2X'd followers across LinkedIn, Twitter, and Reddit - Launched the first-ever employee advocacy program - 2X'd executive thought leadership personal LinkedIn pages - Launched company TikTok presence - Increased website traffic from organic social by 168% Co-leader in #queery Monte Carlo’s first ever LGBTQIA+ ERG
Alder & Co.Community & Social Media Coordinator
Feb. 2022 - Aug. 2022Grow & Manage Tofu-A Climate Tech Marketers Community
Coordinate partnerships and collaboration opportunities for community members
Manage and implement content creation for bi-weekly newsletter
Cultural AvidMarketing Coordinator
May. 2021 - Jul. 2022(Formerly known as MinTech Agency) Researches and Prepares content for blog posts, bi-weekly newsletter, and social media content.
Designs and implements social media marketing campaigns.
Tracks, analyzes, and reports on campaign performance and optimizes based off of data analysis
Designs, implements, manages, and analyzes email campaigns, subscribers, and activity.
Updating the website with new content as needed, i.e. blog posts.
Plans and executes monthly/quarterly events including outreach.
Uses Canva and other design tools to create marketing materials and social posts.
Directs organizational partnership channels, pitch strategy, and outreach needs.
FreelanceSocial Media Consultant
Feb. 2021Experienced Social Media Consultant dedicated to cultivating thought leaders in the digital landscape. Expert in crafting compelling content, fostering engagement, and strategically positioning individuals and brands for influence.
PARMA Recordings, LLCJunior Web Developer
Jul. 2020 - Dec. 2020Created highly responsive and scalable web applications for use in different client environments.
Attracted users to websites with professional, user-friendly designs and clean code for high-performance operation.
Completed new development work and updates using multiple programming languages.
Managed internal website requests.
Annette Meyer StudiosDirector of Operations & Marketing
Jan. 2015 - Jul. 2020Grafton, Wisconsin, United StatesCoordinated media outreach for events and local partnerships
Led marketing research projects to gain consumer insights that led to improved marketing strategy and
communications.
Furthered marketing goals and generated well-cultivated partnerships in target markets.
Contributed to strategic content development for external website, employee intranet, social media, public relations, and other communication channels.
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