Mark Patterson - Senior UX/Ui Design Lead, evolve24

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Work Background

evolve24Senior UX / Ui Lead

Feb. 2024Denver, Colorado, United States · Remote

The Trade Desk, Inc.Senior II Ux / Ui Designer and Lead

Jul. 2019 - Oct. 2023Denver, CO · HybridIn my role as a Senior UX Designer and Team Leader at Trade Desk DSP, I’ve been at the forefront of driving exceptional user experiences. Here are some key accomplishments: Design Lead: Spearheaded the Trade Desk Solimar release, orchestrating comprehensive redesigns encompassing platform site architecture, navigation, homepage, reporting, and buy experiences to elevate user engagement. Q2 2023 Net Promoter Score: 55 (A 50-point increase from Q2 2021). Strategic Collaboration: Worked closely with product and business stakeholders to align our efforts with organizational innovation strategies and timelines, fostering collaboration on a global scale. Regularly presented design directions with top executives (CEO & CTO) and directors. Information Architecture Innovation: Achieved inventor status on US Patents 11354142-B1, pioneering a “Computing Network For Implementing A Contextual Navigation And Action User Experience Framework And Flattening Deep Information Hierarchies.” https://patents.google.com/patent/US11354142B1/en Data & Analytics: Designed and implemented cutting-edge data visualizations and dashboards within the Trade Desk DSP platform, leveraging a combination of innovative graphic elements and user-centric design principles. Engineering Partnership: Established strong partnerships with engineering teams, from concept to resource estimation and final implementation, conducting daily scrums through QA to ensure a seamless design-to-development process. Team Leadership: Led the End-to-End Experiences team, overseeing critical components like the Trade Desk Design Framework (Solimar), the Lingo Design System, and shared design resources across the DSP product pillars. User-Centric Insights: Led focus groups and conducted usability tests, working closely with researchers to extract valuable insights from user feedback, including both internal and external agency traders, to guide ad tech DSP product development.

The Trade Desk, Inc.Senior User Experience Designer

Jul. 2019 - Oct. 2023Denver, Colorado, United States

CareerBuilderTeam Lead – User Experience

Oct. 2015 - Jun. 2019Greater Atlanta AreaDuring my tenure at CB, I played a crucial role in shaping the user experience landscape. Some key highlights of my contributions include: Mobile Mastery: Led the mobile platform team, focused on delivering outstanding native mobile applications for both iOS and Android platforms, complementing our web product offerings. 20–30% increase of total and new native mobile users (YOY). Cross-Functional Collaboration: Formed strong partnerships with product and engineering teams, contributing to the enhancement of various enterprise products, spanning areas such as search, data analytics, applicant tracking, and human capital management tools. I’ve worked with teams across the globe (Costa Rica, Hong Kong, India, London, Shanghai, Singapore, & Ukraine). Mentoring Excellence: Managed and mentored a diverse range of designers, from junior to senior levels, both in-house and remotely, within various user experience teams across the CB organization. Design Standards Advocate: Co-initiated the design standards initiative, aimed at creating a unified and consistent user experience across the entire CB product ecosystem. Design System Architect: Led the design standards team in crafting a comprehensive design system, complete with an ever-evolving style guide, detailed design documentation, a master design library, and collaborated with front-end teams to develop a reusable component library. User-Centric Focus: Actively participated in user chair-side sessions, crafted testing requirements, and conducted usability tests to ensure user-centered design principles were at the forefront.

3BG DigitalSenior Designer

Jul. 2014 - Sep. 2015Greater Atlanta AreaInvolved with client research, brainstorming, creative, prototyping, and pitch presentations. Created digital ads and social media campaigns for political, financial, and pharmaceutical organizations. Participated in the creation of campaign strategies that included targeted ads and responsive websites. Collaborated with the agency’s in-house interactive team by providing wireframes, mockups, and feedback during the development of responsive websites. Experienced with adding and managing website content through content management systems. Developed a working relationship with print vendors and with the production process.

Fred AgencyGraphic Designer

Apr. 2013 - Jul. 2014Greater Atlanta AreaDesigned logos, identities, and responsive websites for real-estate developments and retail communities. Wireframed and designed real-estate WordPress templates for client’s eCRM. Illustrated floorplans, floorplates, and site plans from architectural schematics for consumer marketing collateral. Experienced at working with project managers and clients throughout the lifespan of creative projects.

Copeland Advertising & DesignGraphic Designer

Sep. 2006 - Apr. 2013Greater Atlanta AreaInvolved in the BellSouth/Cingular/AT&T Brand Consolidation. An AT&T WebBrand Administrator whose responsibilities involve managing eCRM operations that include AT&T AdCafe, AdCustomizer, and AdShells Library. Designed AT&T trade show Installations for Walmart, RadioShack, and Best Buy shareholder events. Worked with notable tech brands and products that include Samsung, HTC, Nokia, Lenovo, Asus, and Google.

Wages DesignIntern

May. 2006 - Sep. 2006Greater Atlanta AreaDesigned creative concepts and helped prepare presentations for clients.