UberRegional Operations Manager | CRM LATAM
Nov. 2018 - Jul. 2020- Successfully created, tested, and optimized business logic and requirements for multiple CRM lifecycle automations, including ad-hoc campaigns, utilizing both internal and external platforms and tools
- Developed rollout strategies that drove over US $30M annually in incremental billings and savings through successful adaptation
- Led successful projects including the launch of Carbon (driver app), Uber Lite, Safety Toolkits, Uber Cash, JUMP by Uber, and loyalty programs such as Uber Pro and Uber Rewards in Latin America
- Designed a mathematical model to determine the optimum frequency of CRM communications, taking into account user type, country, and other factors
- Fostered collaboration with stakeholders across Product, Operations, and Marketing teams during tech planning sessions, ensuring our technical designs and tools addressed the region's business needs