Carla Mancillas Serna - Associate Product Manager, Netflix

Feedback from Carla’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

NetflixAssociate Product Manager | Content Promotion and Distribution

Jan. 2023Mexico City, Mexico

UberProduct Operations Manager | Growth Platform

Mar. 2022 - Nov. 2022Mexico City, Mexico- Established three engagement models among the Growth Platform Product, Engineering, and Business stakeholders to enhance visibility of feature and tool updates and facilitate customer feedback collection - Led cross-functional initiatives aimed at continual improvement of end-to-end product rollout strategies and associated training programs - Tracked, analyzed and led the integration of key customer insights into the product strategy, influencing prioritization and feature development for Global Operations teams across all Uber, Uber Eats and Uber for Business

UberMarketing Technology Manager | CRM LATAM

Jul. 2020 - Mar. 2022Ciudad de México, México- Managed 150+ weekly CRM technical requests across multiple organizations and business lines, maintaining a 99% Service Level Agreement (SLA) with a defect rate of less than 0.2% - Facilitated alignment with business stakeholders by providing CRM technical and strategic input for complex initiatives, and produced training sessions on new processes, guidelines, and internal tools - Calculated and communicated transparency around resource availability and capacity for regional needs. - Implemented weekly reporting of KPIs, upcoming sends, end-of-sprint stats and CRM updates, as well as monthly regional quality and efficiency assessments - Led and mentored a team of two Marketing Technology Associates and seven CRM developers, conducting training on tools, processes, and Agile methodologies

UberRegional Operations Manager | CRM LATAM

Nov. 2018 - Jul. 2020- Successfully created, tested, and optimized business logic and requirements for multiple CRM lifecycle automations, including ad-hoc campaigns, utilizing both internal and external platforms and tools - Developed rollout strategies that drove over US $30M annually in incremental billings and savings through successful adaptation - Led successful projects including the launch of Carbon (driver app), Uber Lite, Safety Toolkits, Uber Cash, JUMP by Uber, and loyalty programs such as Uber Pro and Uber Rewards in Latin America - Designed a mathematical model to determine the optimum frequency of CRM communications, taking into account user type, country, and other factors - Fostered collaboration with stakeholders across Product, Operations, and Marketing teams during tech planning sessions, ensuring our technical designs and tools addressed the region's business needs