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Work Background
Upmkt.Growth Consultant
Jun. 2023 - Dec. 2023Upmkt is a team of eCommerce experts, driving growth for brands across global marketplaces like Amazon. We take care of everything for you – from optimising your listings and brand content to sales strategy and stock forecasting. Protecting your brand as you grow. With expertise across multiple marketplaces, we’ll get you selling on all the right ones. And, our performance-based pricing means we only succeed when you do. Ready to come Upmkt? Get in touch
Helix & ConchFreelance Consultant
Apr. 2021United KingdomHelping brands build awareness, increase sales, and achieve success across multiple channels, including retail partnerships, direct-to-consumer (DTC) strategies, and digital marketing. With expertise in sales team growth and management, branding, marketing strategy, and retail management, I offer customised solutions that align with your business goals, ensuring sustained growth and improved market positioning. Key Skills & Expertise: • Extensive experience in branding and marketing strategy for both startups and established companies. • In-depth understanding of retail environments and consumer buying behavior. • Strong knowledge of DTC business models, e-commerce platforms, and digital marketing tactics. • Expertise in sales channel management and retail partnerships. • Ability to analyse market trends, customer data, and competitor activity to inform strategy. Client Outcomes: • Increased brand visibility and market penetration. • Enhanced retail sales and improved relationships with key retail partners. • Higher conversion rates and customer engagement through DTC channels. Who I Work With:
I partner with a range of businesses, from emerging startups looking to establish a foothold in the market to established brands seeking to enhance their presence and sales across both retail and DTC channels. I provide flexible, customised solutions based on your brand’s unique needs and objectives.
Helix & ConchOwner
Mar. 2019United KingdomIndependent British brand with a beautiful collection of hoops, studs, threaders, cuffs & solid gold for a perfectly curated ear
We ship🌍
www.helixandconch.com
Global Amenities DirectDirector of Sales
Aug. 2017 - May. 2022
Global Amenities DirectDirector of Sales UK
Aug. 2017 - Jan. 2020London, United KingdomSupplier of luxury products to luxury hotels
SCENTEREDDirector of Sales
Jan. 2017 - May. 2022
WPL EuropeHead of Sales and Marketing Europe
Oct. 2015 - Jun. 2016London, United Kingdom
SCENTEREDBusiness Development Manager
Jul. 2015 - Dec. 2016London, United Kingdom3 days a week
House of OllichonFreelance Head of Marketing and Communications
May. 2015 - Jul. 2023London, United KingdomBrand new exciting bridal brand without a dress in sight!
Luxury bridal jumpsuits, playsuits & combos for brides & bridesmaids. Handmade in England. Elegance has evolved.
www.houseofollichon.co.uk
Popband London!Freelance Business Development Manager
Apr. 2015 - Mar. 2017Freelance contract
Dr. LippSales Director
Jun. 2014 - Sep. 2015London, United KingdomReporting directly to the founder of the brand, I am tasked with the development of new business, and putting Dr. Lipp on the map Key Achievements include: Won Virgin Atlantic & Aer Lingus business for all Routes
Launched into new market: Spas.
Won Anthropologie USA business (for 154 stores)
AntlerKey Account Manager - Premium (short term contract)
Mar. 2014 - Jun. 2014london, englandManaging £1.6M worth of business between 3 accounts. John Lewis, House of Fraser and Selfridges
NEOM Luxury OrganicsAccount Manager London and South West
Nov. 2012 - Jan. 2014Key Player in team of 3 Account Managers, charged with the planning, managing and forecasting of existing Accounts, and finding new accounts. Key Achievements included:
Grew Selfridge’s business by 57% Year on Year wholesale due to effective staff management, motivation and incentivising. +58% retail growth Grew JLP business by 166% retail value growth Opened 32 new accounts, including an exciting new concept owned by Kate Shapland, ‘My Showcase’ and Mandarin Oriental London Spa Created more exposure for the brand, which in return generated new direct customers, by collaborating with Latest in Beauty Grew Top 10 accounts by average YOY of 44%
L'Artisan ParfumeurInternational Project Manager
Oct. 2010 - Aug. 2012Freelancing position, reporting directly to Global Sales Director. Key Accounts converted: Moon River; India (first account in that part of the world for L’Artisan Parfumeur – the most premium store chain), Agence de Parfum;Australia, NK;Sweden, Sundsvalls;Sweden, Galilu;Poland, MADISON;Romania, Hungary, Isolee;Spain, Babassu Spa & Skin;Netherlands, Wilson & Co;Pakistan, Beautyworks;Greece, Re-created entire fragrance training manual
Tana Lynn Cosmetics - TLC Mineral Make upBusiness Development UK - Freelance
Mar. 2010 - Oct. 2010Working with TLC Mineral Make Up to create brand exposure in the UK
Hansford HaircareSales & Marketing Manager - Freelance
May. 2009 - Jun. 2010Freelancing and consulting for the leading UK Hair Colourist (Jo Hansford) to promote and create brand recognition for Jo Hansfords newly launched hair products. Key Achievements included: Successfully pitched product line to high end retailers, resulting in product being stocked in Harvey Nichols (all UK and Irish stores); Fenwicks; John Lewis; Bloomingdales Dubai; 400 high end cosmetic and perfume boutiques in Spain New PR company contracted, increased traffic to website by 27% Sourced new web designer, increased web sales from £300 a month to £800 in first month
Indigo ResourcingBusiness Development Manager - Freelance
Oct. 2008 - Oct. 2009Freelancing and consulting for brand design company to break into the Hotel industry Key Accounts added to portfolio:
Sandy Lane; Barbados, The Grove Hotel and sister hotels (Ralph Trustee group), Jumeirah Carlton Tower; London, The Royal Garden Hotel; London, Red Carnation Hotels ;Europe, Stoke Park Club; Buckinghamshire, Connaught Hotel ;London, Claridges;London.
Scholten Consultancy LtdSales & Marketing Manager - Freelance
Apr. 2008 - Oct. 2008
Abby Summerville LtdManaging Director
Mar. 2008 - Oct. 2010Independant Consultant to companies that wish to bring somebody on board to provide sales expertise, contacts and results for the brief provided for as few or as many days/weeks/months required to obtain the required end result.
GHDSouthern Sales Manager
May. 2007 - Mar. 2008Reporting directly to Sales Director. New Business Development in the South of England, for a brand new concept in Spas Key Accounts Converted
Urban Retreat at Harrods, UR Beautiful Kingston, Terminal 1 and or at? Manchester, Harvey Nichols Nationwide,The Spa at Donnington Valley, Calcot Spa at Calcot Manor, SPC at Stoke Park Club, Conrad Rangali Island in the Maldives, Spa InterContinental at InterContinental Hotel Hyde Park to the value of £120k
Pacific Direct LtdInternational Key Account and Group Manager
Jan. 2000 - May. 2007INTERNATIONAL KAM & GROUP MANAGER 2005 – 2007
EUROPEAN ACCOUNT MANAGER 2004 – 2005
LONDON ACCOUNT MANAGER 2000 - 2004
Reporting directly to Sales Director. Key Achievements:
Key Accounts Converted - Palazzo Versace and Q1 Australia, Rocco Forte Hotels, Hayley Conference Centres, Radisson SAS Liverpool, Radisson SAS Manchester, Seaham Hall, Quebecs Hotel, Thornton Hotel and Spa. Approximate Conversion Value – £900k
Developed key partnerships across the industry with GM’s and CEO’s of Hotels and other key suppliers, additionally managed strategic partnerships with companies such as Condé Nast Johansens. Overachieved Sales and Profit Targets every year
Converted Blue Chip Account in 2004 that generated highest profit in company history
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