Sashca Lasher - Marketing Director, Yoshca Digital Marketing Intelligence

Feedback from Sashca’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Network Power<100 people

Roles

💸50%

Marketing

✨50%

Business Owner

👍50%

Sales & BizDev

Geos

🇿🇦100%

South Africa

Work Background

Yoshca Digital Marketing IntelligenceMarketing Director

Dec. 2023South Africa · RemoteMarketing strategy. Business Strategy. Website development. SEO competitor analysis. SEO on page, off page and technical. SEM and paid advertising. Google ads.

Print on Demand (POD) South AfricaMarketing Manager

Jul. 2021South Africa · HybridOverview: Strategic Marketing Management, Website development Management, SEO and SEM optimisation, Social Media Marketing, Marketing Strategy and Campaign management, HubSpot CRM and Sales Hub Management, Work closely with the CEO in mobile digital application development and various business accounts. Website development: Copywriting, Design Direction, SEO Optimisation. • Manage the development of new website & integrated plugins on WordPress, resulting in an improved user experience, reduction in bounce rate, and increase in customer engagement. • Manage the Technical and On-Page SEO optimisation of the website. Weekly website audits using SEMrush. • Create WordPress landing pages and blogs. • Optimise using SEO plugin software. • Research and Implement AI marketing and design tools. SEO strategies to improve organic search using Google- Analytics data, -Trends, -Planner, SEMrush, and Yoast SEO software. Marketing Campaigns: Create and implement SEM campaigns using Google Ads to drive targeted traffic and increase conversions. Manage HubSpot CRM and Sales Hub Software: • Manage and implement HubSpot for all departments: Customer Service, Sales, and Marketing. • Monitor analytics reports, customer interactions, lead generation, and sales pipeline management. • Create and manage all properties, marketing campaigns, marketing emails, landing pages, and streamline campaigns using automated workflows. Market segmentation: In-depth research analysis and competitor analysis. Customer Persona Development. Marketing strategy: Manage and implement marketing strategies to align with the vision and USP of each business account. Lead the marketing team and maintain interdepartmental communication. • Meta Ads Manager to drive paid marketing campaigns, website traffic, lead creation and increase following. • Content Management for all social media platforms Magazine Ad Campaigns: • Create advertising for Joy and Juig Magazine. Blog: • Creation and Management of Blog.

Eeden & LasherDirector

Sep. 2021 - May. 2024South Africa · RemoteBrand Development and Management: - Developed brand strategy - Conducted market research and competitor analysis to identify and capitalize on market trends, adjusting brand strategies accordingly. Contribute to conceptualizing the Business strategy to fulfill the organisation's vision and strategic objectives: - Collaborated closely to develop and understand the organisation's vision and strategic objectives. - Assisted in the development of a comprehensive business strategy, aligning it with market trends, competition analysis, and customer insights. - Conducted market research to identify new opportunities - Actively participated in brainstorming sessions, exchanging valuable insights and the empowerment behind the brand. Establish digital channels to support eCommerce: - Implemented various digital marketing channels such as social media platforms, email marketing, and search engine optimization to support and enhance the organization's eCommerce operations. - Developed and managed an effective website. - eCommerce strategy - Content Strategy - Shopify eCommerce experience

Shimadzu South Africa (Pty) LtdKey Account Manager

Jan. 2019 - Apr. 2021Johannesburg Area, South AfricaManage existing and new client accounts with a focus on analytical measuring equipment consumables whilst marketing the company’s full range. Manage key customers at an executive level, communicate professionally, which includes presenting at conferences when needed. Generating sales is key, but more so building client relationships. In a target and process-driven environment, time management and project planning are imperative to keep abreast generating progress reports, monthly/ yearly forecasting, working with customer profiles, budgets, creating quotations and ensuring follow through across the financial and export departments.

Point Group Marketing Services PartnerProcess Coordinator

Aug. 2018 - Dec. 2018Johannesburg Area, South AfricaManagement of savings analysis and delivery • Management and ownership of price and quote checks for each account. • Pricing analysis development and tracking. • Understanding and tracking of pricing structures, contracted methodologies and history for all accounts. Management of pricing analysis • Error and quality-checking • Consistency-checking • Development and enhancement of tools for analysis, tracking and measurement

Digital Outsource ServicesCustomer service agent

Aug. 2015 - Mar. 2017Cape Town Area, South Africa