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Work Background
Intel CorporationEMEA Consumer Strategy, Insights & Gaming GTM Lead
Aug. 2022United Kingdom · Hybrid- Drive alignment between Business Unit Sales and Country/Territory Sales teams to enable product strategies and sales roadmaps that satisfy global customer needs.
- Drive the Monthly EMEA Business Performance Reviews (roll-up to HQ)
- Deliver and Set-up EMEA Region Business Plan (Commissioned Sales Targets, and Non-Commission KPIs)
- Execute Business Unit 4P Strategy to deliver set objectives across the EMEA Region. - Define, develop and drive execution of the partner strategies to strengthen BU partner alliances. - Lead platform strategy and products portfolio to guide the Sales Team in creating value propositions for Intel’s products and solutions.
Customer and field engagement up to an executive level providing insights on opportunities, trends and threats
- Internal executive state of the business reporting with recommendations for strategy and action
- Defining and coordinating Gaming GTM strategy for the Region. Management of path to KPI achievement
- Competition analytics, roadmap advantage articulation, identification of growth segments and regions, influencing the allocation of investments and resources
- Virtual gaming team leadership across functions and countries for EMEA
- High volume data management from retailers: analytics and synthesis into exec reporting, forecasts, strategy recommendations and action
- Bringing the voice of the customer and the Regional sales teams into HQ. And vice-versa
Intel CorporationGM Consumer Business, Nigeria
Aug. 2019 - Aug. 2022Nigeria- Own overall Country Strategic Business plan
- Country P&L responsibility
- Develop, implement, and maintain Consumer business budgetary and resource allocation plans establishing a highly motivated work environment, and creating innovative approaches for improvement.
- Uphold standards of Business Excellence and deepning quality.
Intel CorporationCountry Head Consumer Sales
Aug. 2014 - Jul. 2019NigeriaSTRATEGIC LEADERSHIP:
- Build/Own the Go To Market plan for the Region.
- Set Goals and Own Consumer Marketing Budgets
- Lead all aspects of Customer's Joint Business Plan process, including strategic and tactical plans
- Lead Go To Market programs for direct and indirect partnering Consumer Marketing programs.
- Lead on all SMB Programs in (Retail, Telco Partnership and Device Acquisition programs with Finance Institutions)
- Create and execute Innovative strategies and Consumer marketing plans that drive awareness, engagement and product adoption. - Develop actionable, data-driven insights to inform product and Consumer marketing strategy. Leverage marketing insights to better understand our customers and represent the voice of the user.
- Measure effectiveness and channel mix consistently to improve ROI on Consumer marketing campaigns and programs. - Set Strategic direction for Team to grow Consumer Business in the Region
- Follow up on execution, consolidate report out, voice of West Africa Consumer. OPERATIONAL LEADERSHIP:
- Own and exceed Annual Country Goals
- Develop and Execute Strategic Plan to achieve Country Sales Targets
-Manage relationships with fellow travelers to maximize return on marketing objectives.
- Own Country Projects by tracking and analyzing program data and/or indicators to improve program impact
- Provide Leadership through effective communication of vision, active coaching, and development - Develop competencies and processes required to create an effective and efficient Sales Organization.
- Connect the Field to META Management / EMEA Stakeholders.
- Point of Escalation.
- Ensure Alignment between META & Countries.
- Drive an integrated, efficient and agile team to drive innovation on the ground.
- Integrate all consumer channels such as LFR, SFR, MFR, MSR and Branded.
- Formulate best-known methods in Intel & Ecosystem for West Africa. FINANCIAL TARGETS
- Net Sales
- Operational Profit /ROI
DiageoDIVISIONAL HEAD OF SALES
Jul. 2013 - Aug. 2014Aba, Abia, NigeriaDimensions: a) Financial
Responsible for Divisional Field Sales Force Overhead budget and effective use of all Marketing spend used by sales force;
Tactical Budget
POS
Expenses management b) Market Complexity Division geographically based with total Sales force of 40-50 employees.
Up to 6/7 Area Sales Managers and 35 RDM’s and BDM’s.
Also 1 x Divisional Customer Marketing Manager to ensure correct deployment of customer marketing activities within the Division.
Sales Operations team at the Division led by the Divisional Admin manager d) Leadership and Functional Responsibilities: Leadership Capabilities
- Be Authentic
- Finding Solutions
- Connect to Diageo Purpose
- Manage People for Success
- Consistently Deliver Great Performance
- Grow Self Functional Capabilities: -Managing Relationship
-Distributor Management
-Commercial Planning
-Trade Strategy Responsible for Overall management and delivery of Business goals within the division.
Top 3-5 Accountabilities • Achieve profitable volume/market share target for the Division
• Ensures achievement of sales drivers QDVPPP objectives for Division
• Identifies training needs of ASMs, BDMs and RDMs, works with Training Dept and HR to build sales capability and ensure a talent pipeline
• Responsible for business growth and capability development of key trade partners within the division. • Ensures our trade spend is deployed to gain full return on our investment.
• Responsible for managing and enhancing the corporate reputation of Guinness Nigeria via adherence to corporate governance procedures. • Responsible for business growth and capability development of key trade partners within the division. • Ensures our trade spend is deployed to gain full return on our investment. I reported to the Regional Sales Director
DiageoREGIONAL DISTRIBUTOR DEVELOPMENT MANAGER West-Nigeria
Feb. 2013 - Jun. 2013Lagos, NigeriaProvide leadership and drive to achieve RTM strategy in the Region. • Drive achievement of profitable volume, market share & distribution targets by ensuring that Distributors are optimally managed to agreed stock levels/targeted volumes.
• Ensure Distributor operations are in line with agreed Distributor Standard Operating System and tracked through dashboard.
• Ensure all conditions in place locally to make warehousing development, forklifts capability, other supply chain and warehouse management principles are applied at Distributors.
• Ensure that Distributors are tracked monthly on infrastructure action/development plans to ensure they are effective
• Ensure that Distributor Managers work with Relationship Managers to ensure DFS scheme is well run and no returned cheques
• Ensure that Distributors and staff are trained on distributor efficiency eg. VMI, WMS, DTAT, Distributor IT infrastructure and other RtC.
• Platform for Growth
• All PforG Distributors progress one capability level every year. • Ensure Robust JUBP are in place and reviewed monthly with all Distributors
• Lead deployment of “License to sell” for VSMs. Work with Divisional Capability Manager to embed for all VSMs • SOEDM
Lead, coach and manage Distributor Management team in the Region to achieve SOEDM Level objective. • Develop and Drive the success of Wholesaler programme through Wholesaler Platform for Growth • •Identify and recruit the most suitable and capable trade partners based on the parameters identified in the RTM model
• •Deploy distributor contracts in a regional order to be agreed within the business. Each deployment phase for a Sales Region must provide the time-plan, risk analysis and mitigation plans. It should also show the plans for managing the deactivated distributors. I reported to the Distributor Development Director
HPHEAD RETAIL SALES & OPERATIONS- HP PRINTING & PERSONAL SYSTEM GROUP
Oct. 2010 - Jan. 2013WEST AFRICA-Responsible for Regional Retail Strategy Execution
-Deliver Regional Quota and Margin expectation for Consumer Business.
-Responsible for all Sales Initiatives, Marketing, Promotions, and In Store Activities etc.
-Management of Extended Retail Sales Force.
- Develop all related category objectives for all HP SKU's: Notebooks (Laptops), Desktops, Mini notes, Monitors, Accessories) with the Category Team.
- Manage Distribution channel for Authorized Retail Partners and the Telco channel.
-Ensure Great Customer Experience is entrenched in all HP Authorized Retail Outlets.
- Competition analysis along with direct engagement with competitive activities
- Assessing and analyzing all potential new business opportunities and developing current ones
-Collaborate closely with Retail partners to develop robust sales strategies and business plans that optimally position Hp offers in existing accounts, ensure optimum fit with partner's capabilities, solid Return on Investment on marketing investment, and mutually beneficial wins.
-Educate Retail partners in area of specialization to increase their technical appreciation of product/service/solution benefits and requirements. KEY PERFORMANCE INDICATORS
o Achievement of Country Retail Sales Quota- volume, Share of Wallet, Share of Shelf. o Market management
o Effectively collaboration with Category and Marketing colleagues.
o Relationship/Customer Management
o Channel Development
o Ensure ROI I reported directly to PSG District Manager- English Africa at HP Middle East & Africa.
Mondelēz InternationalREGIONAL HEAD (SALES) - SOUTH-WEST REGION
Oct. 2009 - Sep. 2010Nigeria Achieve sales and 4P’s targets Develop and manage Business Partners and Distribution network Deliver distribution target for core brands as well as new products within the assigned sales Region
Deliver visibility and merchandising of Company's brands in line with targets and best practice recommendation.
Maintain and drive compliance on the optimal 4P’s mix at store level.
Drive execution of promotional activities to deliver profitable returns for the company
Coach & manage a team of Business Managers to deliver on set Sales objective.
Identify and harness sales development opportunities within area of coverage.
- Channel strategy development
Provide bottom up sales forecasts Gather and analyze Analyse the competitive environment to ascertain product performance against competitionmarket intelligence report and keep the company informed I reported directly to the Sales Director
Cadbury Nigeria PLC.BRAND MANAGER-FOOD DRINKS (PROJECTS)
Jun. 2009 - Sep. 2009NigeriaBRAND MANAGER –FOOD DRINKS (PROJECTS) FUNCTIONS:
- Closely monitor and analyze sales volumes, market share trends and competitive activities
- Responsible for growing market share for the Brand- Bournvita
- Developed, managed and coordinate marketing strategies for the Bournvita brand to deliver key business objectives
- Developed and implemented Consumer, Customer & Channel activations on the brand relaunch to drive optimal delivery on volume, share, and profit to the Cadbury business
- Monitored Brand performance, consumer behaviour and Brand Health; including insightful analysis of Consumer Purchase and Consumption trends o Assist in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters.
o Assist in the identification and development of business building ideas and work with other Business unit team members to execute the plans that meet investment criteria.
o Co-ordinate product management and or cost reduction projects with internal and external resources to achieve results [product development, production planning, trade promotion, sales market research, consultants and advertising agencies].
o Analyze consumption and shipment data and compare results to established objectives to assure the effectiveness of marketing programs. SUCCESS ATTRIBUTES:
- Demonstrated leadership and team spirit
- Strategic thinking skills
- Analytic and problem solving skills
- Communication skills
- Creativity
ACHIEVEMENTS:
• Successful activation of Bournvita Breast Cancer Awareness campaign [free Breast cancer Mobile clinic]
• Part of the Project team that successfully change the look and feel of the Bournvita Can.. I reported directly to the Marketing Manager-Food Drinks and Chocolates
Cadbury Nigeria PLC.STRATEGIC ACCOUNTS BUSINESS MANAGER
Jul. 2008 - May. 2009NigeriaI have the responsibility of managing two Strategic Business Partners business activities as related to indigenous Key Customers in Lagos Division. Volume/value contribution is 50% (3 Billion Naira)
o I organise, lead, train motivate, and manage the sales team in the Division in a manner that ensure on time achievement of sales objectives for the Division
o I ensure an effective coverage of the existing markets while focusing on new market development across the Division to create opportunities to grow CN business scope and fortune
o I formulate and implement strategies to take advantage of opportunities and strengths.
o Ensure a monthly P&L of the customers business is carried out.
o Implement Trade promotional programs effectively,thus extracting value for the Business.
o Ensure Value Based Selling is adhered to in all transactions with customers. KEY PERFORMANCE INDICATORS
o Achievement of volume, value and cash contracts o Market management
o Development of Sales Managers, off and on work
o Relationship/Customer Management
o Ensure ROI ACHIEVEMENT: - 100% debt reduction - Consistent achievement of over 2 Billion Naira turnover - Effective coverage and development of Territory ensuring above results - Grew on volume contract by 25% - Implemented the New Route To Market Strategies thus ensuring above mentioned performance. - Launched New products successfully e.g. Stimorol, Tom Tom Extra My direct reports are:
o 4 Retail Development Managers
o 2 Business Managers I report directly to the Divisional Sales Manager
Cadbury Nigeria PLC.DISTRIBUTOR BUSINESS MANAGER
Jan. 2006 - Jun. 2008NigeriaJUNE 2007-JUNE 2008
JAN 2006-MAY 2007
DISTRIBUTOR BUSINESS MANAGER (IBADAN & KADUNA) o I developed and maintained an efficient territorial coverage plan that is consistent with CN’s coverage objective, with assistance from my direct reports.
- Effective management of assigned Distributors. o Had responsibility to achieve or exceed territorial sales quotas, established in consultation with my Manager and in turn, develop action plans for each major Distributor to achieve these objectives.
o Achieved full line distribution of all CN brands including New Products.
o Utilized promotional programs, Market storm, P.O.P materials and other resources to achieve our sell-through objectives.
o Organized, led, trained, motivated and controlled my team in a manner that ensured on time achievement of sales objectives for my territory o Developed and maintained a “Top 10” list of each Key Distributor customers and allocated time and promotional resources where business impact is the greatest.
o Monthly business reviews of Key Distributor Accounts to RSM or at regional sales meeting.
o Developed and maintained up-to-date working knowledge of CN and competitive products, brand objectives and strategies and relevant company policies. o Reported competitive activity and the impact on my company promotional programs on a regular basis. KEY PERFORMANCE AREAS o Sales volume/value Target achievement.
o Territory coverage and market development.
o Distributor management.
o Associate development and training.
o Market surveys and Intelligence. My Direct Reports: 2 Trade Marketing Executives (JUNIOR A & B LEVELS) 2 City Retail Representatives 8 Distributor Sales Representatives I reported directly to the Regional Sales Manager
Cadbury Nigeria PLC.MARKET DEVELOPMENT REPRESENTATIVE ABUJA & NASSARAWA
Jun. 2004 - Dec. 2005Nigeria-Developed New products
-Execute Trade promotions
-Generate Market intelligence reports appropriately
-Achieve volume,value and cash contracts
-Ensure that CN wins at all times at the POINT OF BUY.
May & Baker Nig.Plc, LagosMEDICAL SALES REPRESENTATIVE (OTC'S)
Jul. 2001 - May. 2004Made contact with customers
• Established needs of customers
• ensured the terms and conditions of every sale
• be concerned about the opinion of the customers after selling the product
• arranged appointments with medical teams, doctors and pharmacists.
• Made presentations to the medical professionals like: doctors, pharmacists, nurses, practice staffs and to all the necessary personnel related to the sector. • Built and maintained positive connections and working relationships with medical personnel and also with the supporting administration.
• Managed budgets for the event or for the team work and all the necessary items to be included in the list. Like: catering, conferences, gifts items, convene. • Keep the records of all the contacts.
• Effective Time Management
• Competition Analysis
• Monitored and anticipated positive and negative affects and impacts of the market to the product and adapting proper strategy to prevent that.
• Gathered information about the after effect of the product and how the users and consumers reviewed about the product
International Packaging Industries Nigeria (An Affiliate of Firgos International-Netherlands)Intern
Aug. 1994 - Jul. 1996LagosA sales intern with responsibility of attending to enquiries from customers.
Ensured daily sales report is put to together
Ensured print job orders are delivered at agreed dates
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