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IT
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United Kingdom
Work Background
Tecsurt Advisory & ConsultingManagement Consultant – Strategy & Change Leadership | GTM & Business Transformation
Oct. 2024United KingdomAs a Management Consultant at Tecsurt Advisory, I lead end-to-end strategy, GTM and Prosci®-driven change programs that unlock measurable growth for businesses in Technology, Retail & Consumer, CPG/ FMCG, and Pharma sectors to unlock growth opportunities through strategic advisory, process optimisation, and change transformation. I specialise in business strategy, digital transformation, and sales enablement, enabling organisations to scale, optimise operations, and enhance revenue performance.
Key Responsibilities & Focus Areas:
✅ Strategy & Go-to-Market Execution – Develop and implement customised business strategies that align with market trends and revenue growth objectives.
✅ Change Management & Organisational Transformation: Design and lead Prosci®-driven change programs, stakeholder alignment, readiness assessments, and adoption sprints.
✅ Process Optimisation and operational Excellence: Identify inefficiencies, streamline workflows, and improve business processes to enhance productivity and profitability.
✅ Technology Integration & Digital Transformation – Guide businesses in adopting AI-powered and emerging technologies to drive innovation, automation, and agility.
✅ Sales Enablement & Revenue Growth – Equip sales teams with data-driven insights and methodologies to enhance market penetration, customer acquisition, and revenue generation.
✅ Leadership & People Development – Implement coaching, leadership development, and organisational strategies to build high-performing teams.
Key Achievements:
✔ 15% Revenue Growth – Accelerated client acquisition and sales transformation, optimising strategies for higher revenue generation.
✔ 30% KPI Improvement – Led strategic initiatives that improved operational efficiency and key business metrics for 10+ clients.
✔ Designed and deployed a market-specific Change Management toolkit, reducing negative stakeholder feedback by 40% within 3 months.
Intel CorporationEMEA Client Computing Consumer Go-to-Market Strategy Lead | Category Management
Aug. 2022 - Sep. 2024United Kingdom, Swindon𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
1️⃣ GTM Strategy & Methodologies – Developed 4P GTM strategies, sales playbooks, pitch decks and enablement content (Salesforce, Seismic, Highspot). Applied SPIN & MEDDIC frameworks to qualify and progress a $1.3B pipeline, reducing sales cycle by 30%.
2️⃣ Sales Transformation & Change Management – Realigned GTM and campaign execution across Top 7 retail accounts, driving £70 M revenue uplift and +18 pts category share in 12 months via Prosci ADKAR–driven adoption and agile sprints.
3️⃣ Strategic Execution & Partner Engagement
• Global Partner Alignment – Drove strategic collaboration with Microsoft & Google to accelerate Client PC market share growth.
• Gaming Segment Leadership – Owned and executed the EMEA Gaming 4P GTM strategy, driving market share expansion in high-growth categories.
• Cross-Functional Collaboration & Business Transformation – Partnered with Microsoft & Google to scale AI-powered PC segments; led Prosci ADKAR OCM for CRM/ERP rollout across 12 markets, improving stakeholder alignment and reducing resistance by 40%.
𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
✅ $1.3B Revenue Growth Strategy – Developed and executed a market-aligned GTM plan for AI-powered computing PC devices across EMEA.
✅Market Share Win-Back – Achieved a +2pts YoY MSS gain and +20% YoY volume growth in the Gaming segment via optimised 4P GTM Strategy.
✅Performance Marketing & Analytics: Launched integrated digital campaigns (Google Campaign Manager, Adobe Analytics, Power BI dashboards) that lifted conversion rates by 25% and cut cost-per-lead by 15%.
✅OCM & Programme Leadership: Led change adoption strategy for a CRM/ERP transformation across 12 EMEA markets, increasing business alignment and reducing resistance by 40%.
![Retail Sales Director Consumer Business [Transformation & Go-to-Market Strategy]](https://d1cg29ukvkl76a.cloudfront.net/media_files/publicmedia/5bf7555bf1ca3255a87a0639e657b8adf1dddfb51f0421e2afcea0543720f526/profile_search-38450_experience_logo.jpg){kind=logo}
Intel CorporationRetail Sales Director Consumer Business [Transformation & Go-to-Market Strategy]
Aug. 2019 - Aug. 2022As Director, Consumer Business, I held full P&L responsibility and drove revenue growth through a joined-up business strategy with key ecosystem partners: Microsoft, HP, Dell, Lenovo, Acer, Asus, MSI, and LOEM brands. I managed MDF and OEM CCF budgets, aligning with EMEA category leads to prioritize high-growth countries, OEMs, and retailers.
Key Responsibilities:
✅ Go-to-Market Strategy & Execution – Designed and executed GTM strategies that strengthened Intel’s retail presence, driving market share expansion across key growth regions.
✅ CxO Engagement & Strategic Partnerships – Led executive-level engagements, positioning Intel as a trusted advisor, resulting in long-term partnerships and revenue growth.
✅ Pricing & Commercial Strategy: Launched pricing dashboards to accelerate dynamic decision-making and improve margin visibility across 10+ retail partners, ensuring a minimum of 10% gross margin uplift.
✅ Omni-Channel Market Expansion – Developed and implemented a comprehensive digital and e-commerce strategy, fueling growth for leading platforms like Jumia.com and Konga.com in Nigeria.
✅Business Readiness & Process Optimisation: Analysed business readiness assessments using root cause analysis and BPM diagnostics to streamline regional workflows and GTM cycle.
Key Achievements:
✔ Top 3 Growing Consumer Markets (2016-2018) – Spearheaded market expansion efforts, securing Intel’s position in high-growth regions.
✔ $40M Revenue Growth & PC Penetration Acceleration – Led the 'First-Time Buyer PC Campaign' and 'Grow Africa' initiative (in partnership with Microsoft), boosting household PC penetration from 4% to 10% and driving quarterly revenue growth.
✔ 38% YoY Revenue Growth – Designed and executed business development strategies, delivering significant market expansion in West Africa.
✔ Strategic Deal Closures & Portfolio Expansion – Built and nurtured distributor and enterprise client relationships, ensuring portfolio adoption in a competitive market.
Intel CorporationProgram Manager | Go-to-Market Strategy | Retail Execution and Digital Marketing Campaigns
Jan. 2016 - Dec. 2018Led a multi-million dollars Regional Change and Sales Transformation program to drive PC adoption among first-time buyers across Nigeria and Kenya. Collaborating with Microsoft and key OEM partners (HP, Lenovo, Dell, Acer, Asus, Tecno) for joint marketing initiatives, optimized retail execution.
✔Applied Prosci Change Management principles (ADKAR model) to ensure partner readiness and internal alignment across Intel, OEMs, and distributors.
Key Responsibilities:
✅ Market Penetration & GTM Strategy – Designed and launched a multi-channel GTM strategy, leveraging OEM partnerships, retail sales activation, and targeted marketing to increase PC adoption.
✅ Retail & Channel Enablement – Developed and executed a retail training program for frontline sales teams, equipping over 500+ sales personnel with the knowledge to drive conversions and improve customer engagement.
✅ Sales Acceleration & Partner Engagement – Aligned OEMs, distributors, and retailers to streamline the sell-in and sell-out process, optimizing inventory turnaround and accelerating product adoption.
✅ Consumer Awareness & Digital Engagement – Designed and managed a $3M per year integrated marketing campaign, reaching over 5 million consumers through digital, social media, and in-store activations, significantly increasing brand awareness and purchase intent.
Key Achievements:
✔ 25% YoY Increase in PC Sales – Successfully launched the First-Time Buyer PC Campaign, driving a 25% YoY increase in first-time buyer PC sales in Nigeria and Kenya.
✔ $40M Incremental Revenue Growth – Generated $40M in incremental revenue through bundled promotions, targeted offers, and co-branded marketing strategies.
✔ 40% Increase in Consumer Awareness – Led a multi-platform marketing campaign, resulting in a 40% uplift in awareness of Intel-powered PCs.
✔ 15% Growth in Purchase Intent – Partnered with Microsoft on an influencer-driven campaign, leading to a 15% increase in first-time buyer purchase intent.
![Regional Consumer Sales & Channel Enablement Manager- [Partner Account Management]](https://d1cg29ukvkl76a.cloudfront.net/media_files/publicmedia/db489b5ed7f590cb1388914bc5bfb8dc40701ca079c093159b369c591e258314/profile_search-16628_experience_logo.jpg){kind=logo}
Intel CorporationRegional Consumer Sales & Channel Enablement Manager- [Partner Account Management]
Aug. 2014 - Dec. 2015Drove market expansion and consumer sales growth for Intel-powered devices through strategic engagement and sales acceleration efforts by leading partner Go-to-Market strategy and Channel enablement programs across Nigeria and Kenya retail and distribution networks.
Key Responsibilities:
✅ Retail Market Penetration & Sales Growth:
✔Developed strategic partnerships with C-level retail executives, driving Intel product adoption and achieving a 15% YoY increase in retail sales revenue.
✔Applied Prosci change management (ADKAR model) to make data-led decision-making and sell-out performance by 20% YoY.
✅ Go-To-Market (GTM) Execution – Designed and implemented a comprehensive GTM strategy, aligning budget allocation with business objectives, contributing to a 20% growth in consumer sales revenue and a 10% increase in retailer sell-out velocity.
✅ Retail & Channel Engagement – Led customer engagement initiatives in Nigeria and Kenya, strengthening retailer relationships and launching retail activation programs, boosting sales conversion rates by 25%.
✅ Stakeholder Engagement & Performance Tracking – Established a structured reporting framework, consolidating insights for META & EMEA leadership, influencing strategic decision-making and driving a 12% uplift in Intel-powered device sales.
✅ Strategic Execution & Pricing Optimization – Conducted market analysis, refined pricing strategies, and optimized competitive positioning, resulting in a 7% increase in ASP (Average Selling Price) of Intel-powered devices.
Key Achievements:
✔ +15% YoY Retail Sales Growth – Strengthened retail partnerships, expanding market share.
✔ +20% Consumer Sales Growth – Executed a high-impact GTM strategy for retail and online channels.
✔ +25% Conversion Rate Increase – Launched targeted retail activation programs.
✔ +7% ASP Growth – Provided strategic insights that optimized pricing strategies.
DiageoDivisional Head of Sales | Sales Strategy | Team Leadership | Trade Partner Development
Jul. 2013 - Jul. 2014As Divisional Head of Sales, I led the On-Trade and Off-Trade business strategy within the division, driving volume growth, market share expansion, and profitability. Delivered Strategic Leadership & Sales Execution – Led a team of 50 sales professionals, ensuring the execution of focused sales strategies, trade partner development, and capability building to drive performance and market expansion.
Key Responsibilities:
✅ Revenue & Market Share Growth – Developed and executed sales strategies to achieve profitable volume growth and market share expansion, ensuring alignment with overall business objectives.
✅ Sales Leadership & Team Development – Led, mentored, and built high-performing teams across Area Sales, Retail, and Business Development Managers, identifying training needs and collaborating with HR and Training Departments to enhance capability development.
✅ Trade Partner Development – Managed and strengthened distributor and key trade partner relationships, optimizing business growth opportunities and improving client retention.
✅ Sales Performance Optimization – Designed trade spend optimization strategies, ensuring maximum return on investment (ROI) while driving long-term business sustainability.
Key Achievements:
✔ +5% YoY Volume Growth & +2ppts Market Share Gain – Led a 50-person team, consistently surpassing profitability targets.
✔ £1.5M NSV Growth – Delivered an additional £1.5M in Net Sales Value (NSV) by optimising trade spend and promotional effectiveness.
✔ Stakeholder Workshops & Change Management: Facilitated 10 cross-functional workshops, aligning operations, sales, and finance on new distribution processes, improved order-fulfilment rates from 70% to 90% within 6 months
✔ Continuous Improvement & Governance: Established performance dashboards and improvement forums, achieving a 35% reduction in order-to-cash cycle and £500K cost savings.
Reporting Line: Reported directly to the Regional Sales Director.
DIAGEORegional Distributor Development Manager | Route-to-Market Strategy | Distributor Operations
Feb. 2013 - Jun. 2013As Regional Distributor Development Manager – West, I led the optimization of distributor operations, driving route-to-market (RTM) strategies, and ensuring compliance with procurement and payment processes to achieve profitable volume growth and market share expansion.
Key Responsibilities:
✅ Distributor Operations & Compliance – Ensured alignment of distributor operations with the Distributor Standard Operating System (DSOS), monitoring adherence to operational and compliance standards.
✅ Procurement & Payment Process Optimization – Implemented and monitored procurement strategies and payment processes, including:
Vendor Management Inventory (VMI) and Supplier Relationship Management (SRM).
Just-in-Time (JIT) inventory and Total Cost of Ownership (TCO) management.
Source-to-Pay (S2P) and Procure-to-Pay (P2P) frameworks to enhance financial efficiency.
✅ Route-to-Market (RTM) Execution – Developed and executed RTM strategies, ensuring optimal product availability, profitable volume growth, and improved market share across the region.
Key Achievements:
✔ Enhanced Distributor Compliance – Successfully aligned regional distributors with standardized operational systems, improving efficiency and consistency.
✔ Optimized Supply Chain & Procurement Efficiency – Strengthened inventory and supplier management, ensuring cost-effective procurement and improved cash flow management.
✔ Improved Market Reach & Sales Performance – Executed RTM strategies that facilitated market expansion and sales growth in the region.
HP IncHead Product Retail Marketing & Account Management (PC, Imaging & Printing Supplies)
Aug. 2010 - Jan. 2013I led retail channel sales, marketing strategy execution, and e-commerce marketplace management for HP’s Personal Systems Group (PSG) across Sub-Saharan Africa. The role focused on driving revenue growth, optimizing retail channel performance, and executing category marketing strategies.
Key Responsibilities:
✅ Retail Sales & Channel Growth: managed sales of Personal System Group (PSG) products across Small-Format Retailers (SFRs), Large-Format Retailers (LFRs), and Mass Merchandisers, ensuring regional quota and margin growth.
✅ E-Commerce Market Expansion – Led the strategic management of Konga.com and Jumia.com, optimizing product visibility, promotions, and digital sales acceleration.
✅ Go-to-Market (GTM) & 4P Execution – Developed and implemented a 4P (Product, Price, Promotion, Place) retail strategy, aligning sales, advertising, MDFs/CCFs, and in-store promotions to increase HP’s market presence.
✅ Category & Reseller Sales Enablement – Fostered Collaboration with the Category Team to achieve category objectives across Notebooks, Desktops, Mini Notes, Monitors, and Accessories, while expanding the authorized retail partner and telco channel.
✅ Retail Training & Channel Marketing – Designed and executed retail sales force training programs, ensuring resellers and channel partners had the knowledge and tools to drive HP sales.
Key Achievements:
✔ +20% YoY Growth in Regional Quota & Margin – Surpassed annual consumer business targets by implementing retail-focused sales and marketing initiatives.
✔ 4P Channel Strategy Execution – Successfully delivered regional retail strategy, optimizing HP’s retail sales, visibility, and customer engagement.
✔ +10% YoY Growth in Distribution Channel – Expanded authorized retail partner and telco sales, strengthening HP’s market reach and reseller relationships.
✔ Category Leadership in HP SKUs – Successfully met category objectives for all HP PC and accessory product lines, collaborating closely with the Category Team.
![Regional Head of Sales- Food & Beverage [Sales Management]](https://d1cg29ukvkl76a.cloudfront.net/media_files/publicmedia/1787f90eac3daa693916c95d407030c60b243c35f57fb2f9a1c5b14c1c8eba36/profile_search-38450_experience_logo.jpg){kind=logo}
Mondelēz InternationalRegional Head of Sales- Food & Beverage [Sales Management]
Oct. 2009 - Sep. 2010As Regional Head of Sales, I led regional sales strategy, distributor management, and revenue growth across Sub-Saharan Africa. I drove market expansion, optimised sales team performance, and strengthened distributor partnerships to exceed business objectives.
Key Responsibilities:
✅ Sales Leadership & Revenue Growth – Developed and executed strategic sales initiatives, exceeding regional revenue targets by 15% through effective distributor partnerships and targeted marketing campaigns.
✅ Distributor Management & Optimization – Implemented data-driven decision-making strategies in distributor operations, improving efficiency, satisfaction, and retention, leading to a 20% increase in distributor satisfaction scores.
✅ Market Expansion & Competitive Analysis – Conducted market trend analysis and competitor benchmarking, identifying new market opportunities that drove a 10% increase in market share.
✅ Strategic Partnership Development – Strengthened relationships with key distributors and trade partners, ensuring adequate market coverage and increased sales performance.
✅ Sales Team Management & Performance Optimization – Led and mentored the regional sales team, providing coaching, training, and goal alignment to maximize productivity and market penetration.
Key Achievements:
✔ +15% Revenue Growth – Exceeded sales targets through strategic distributor engagement and targeted marketing.
✔ +20% Distributor Satisfaction & Retention – Enhanced distributor management strategies, improving engagement and operational efficiency.
✔ +10% Market Share Growth – Identified and capitalized on new market opportunities, expanding regional market presence.
![Strategic Account Executive-Food & Beverage [Partner Account Management]](https://d1cg29ukvkl76a.cloudfront.net/media_files/publicmedia/f636daa8f2ccc5d40fd965964d919d9a21e0853a6df6382a020a076b17b43c89/profile_search-70011_experience_logo.jpg){kind=logo}
Mondelez InternationalStrategic Account Executive-Food & Beverage [Partner Account Management]
Jun. 2008 - Jun. 2009As Strategic Account Executive, I led sales strategy, partner management, and market expansion, overseeing two strategic business partners that influenced 50% of total volume and value. I played a key role in sales team leadership, business development, and execution of revenue-driving initiatives.
Key Responsibilities:
✅ Strategic Business Partner Management – Managed two key business partners, ensuring sales objectives were met while maximizing their market potential.
✅ Sales Leadership & Team Development – Led a six-person sales team, providing coaching, training, and motivation to drive consistent revenue growth.
✅ Route-to-Market (RTM) Strategy Execution – Developed and implemented new RTM strategies, optimizing partner strengths and ensuring efficient market coverage.
✅ Market Expansion & Business Growth – Identified opportunities in existing markets and developed strategies to maximize business potential in new territories.
✅ Strategic Planning & Revenue Optimization – Devised and executed strategies that enhanced partner performance and unlocked new business opportunities.
Key Achievements:
✔ 15% Contribution to National Turnover – Delivered N2.5 billion in revenue, achieving volume, value, and cash-contracted targets through RTM optimization.
✔ +25% YoY Contract Volume Growth – Successfully developed the territory, driving above-average results and securing new business partnerships.
✔ Improved Sales Team Performance – Led and developed a high-performing team, providing professional growth opportunities to ensure long-term success.
![Distributor Account Manager-Food & Beverage [Distributor Management]](https://d1cg29ukvkl76a.cloudfront.net/media_files/publicmedia/3f839fb7df558a87dd9d79c3dbcfe6cb1d4ae09844c9c83aa85a5eca9d99df98/profile_search-71441_experience_logo.jpg){kind=logo}
Mondelēz InternationalDistributor Account Manager-Food & Beverage [Distributor Management]
Jan. 2006 - Jun. 2008As a Distributor Account Manager, I improved distributor relationship management and route-to-market (RTM) execution, leading to business growth by implementing strategic planning and optimizing resource allocation
Key Responsibilities:
✅ Distributor Relationship Management – Maintained and strengthened business relationships with distributors, ensuring alignment with sales objectives and long-term growth strategies.
✅ Route-to-Market (RTM) Execution – Implemented and optimized the RTM strategy, ensuring efficient product distribution and market penetration.
✅ Joint Customer Business Plan (JCBP) Execution – Developed and ensured the delivery of JCBPs to distributors, driving alignment between company objectives and distributor goals.
✅ Contract Negotiation & Support – Led contract negotiations and agreements, ensuring mutually beneficial terms that enhanced distributor profitability and performance.
✅ Profitability & Resource Optimization – Identified opportunities to optimize resources, improving distributor profitability and operational efficiency.
Key Achievements:
✔ 10% Contribution to National Turnover – Generated over N1.2 billion in revenue through effective distributor management and RTM execution.
✔ +15% YoY Growth in Volume, Value & Cash KPIs – Strengthened distributor operations, significantly improving key sales metrics.
Mondelēz InternationalMarket Development Manager-New Business Category [Retail Sales Management]
Jun. 2004 - Dec. 2005As Market Development Manager, I was accountable for identifying new business opportunities, driving sales revenue growth, and expanding market distribution. My role involved developing strategic partnerships, optimizing product positioning, and executing innovative marketing strategies to accelerate growth.
Key Responsibilities:
✅ Sales Growth & Revenue Generation – Identified and capitalized on new business opportunities, driving sales revenue growth within the assigned market.
✅ Retail & Distributor Partnership Development – Built and nurtured strategic partnerships with key retailers, implementing marketing and promotional tactics to boost sales.
✅ Market Expansion & Product Distribution – Developed and executed strategies to increase market penetration and optimize product distribution for new and existing products.
✅ Market Trend Analysis & Strategy Optimization – Monitored consumer trends and competitor activities, ensuring effective product positioning and competitive advantage.
Key Achievements:
✔ Achieved Monthly Revenue Target of N30 Million – Consistently delivered on cash sales revenue goals, ensuring steady business growth.
✔ +10% YoY Volume Growth – Implemented market development strategies, leading to higher product sales and increased demand.
✔ Expanded Market Distribution from 10% to 75% – Successfully grew the market penetration rate of new products (Buba Gum, Choki Chocolate, etc.) through effective sales execution and retailer engagement.
![Medical Sales Representative - OTC Drugs and Medical Devices [Technical Partners: Sanofi Aventis]](https://d1cg29ukvkl76a.cloudfront.net/media_files/publicmedia/1ec6797b0fdf9795d9b61e8aee9a326807d70dad4e8aea62307a4f2902875a86/profile_search-38450_experience_logo.jpg){kind=logo}
May & Baker Nig.Plc, LagosMedical Sales Representative - OTC Drugs and Medical Devices [Technical Partners: Sanofi Aventis]
Jul. 2001 - May. 2004As a Medical Sales Representative, I was accountable for driving sales of OTC drugs and medical devices, conducting clinical presentations, and engaging healthcare professionals to increase product adoption and prescription rates. I collaborated closely with GPs, hospital doctors, pharmacists, and nurses to provide technical education, product demonstrations, and sales support.
Key Responsibilities:
✅ Healthcare Professional Engagement & Clinical Presentations – Delivered technical product presentations to GPs, hospital doctors, pharmacists, and nurses, persuading them on the benefits and efficacy of OTC drugs and medical devices.
✅ Sales Target Achievement & Territory Growth – Developed and executed strategies to meet and exceed sales targets, ensuring consistent business growth in the assigned territory.
✅ Marketing & Product Education – Designed and implemented targeted marketing campaigns, educating healthcare professionals on product benefits, indications, and proper usage to enhance prescription rates.
✅ Relationship Management & Key Opinion Leader (KOL) Engagement – Built and maintained strong relationships with doctors, pharmacists, and key opinion leaders (KOLs) to drive brand advocacy and market penetration.
✅ Business Planning & Performance Monitoring – Regularly tracked sales performance, analyzed territory data, and adjusted strategies to maximize revenue opportunities.
Key Achievements:
✔ +15% Sales Target Exceeded – Surpassed territory sales goals, contributing to a $500K revenue increase through effective marketing and sales strategies.
✔ +20% Increase in Prescription Rate – Boosted doctor prescription rates of the company's pharmaceutical drugs by strengthening relationships with healthcare professionals and providing educational materials on drug efficacy.
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