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Work Background
John Peard Ecommerce | Remote CTRL EcommerceEcommerce Consultant
Jun. 2019Flexible & Freelance E-commerce strategy, optimisation & Digital Marketing consultant.
Enabling lifestyle brands to fast-track their eCommerce growth without commiting to a full-time executive hire.
Currently working with:
https://au.roark.com/
https://i-sea.com.au/
https://au.duvindesign.com/
Also worked with:
https://www.aztecamargarita.com/ (Check out their new website I built in 2024)
https://birdsofcondor.com/ (June 2019 - Aug 2022. General Manager)
https://noosaginco.com/
https://itsnowcool.com/
https://socialgrowthengine.com/
https://www.kopalshop.com/ Leverage my experience to:
Optimize your website for sales conversion.
Introduce & engage your ideal audience on Facebook, Instagram, Google, or wherever.
Acquire, nurture, convert & retain your e-mail list with segmentation & lifecycle campaign automation
www.remotectrlecommerce.com
Mr Simple - SidelifeEcommerce Sales Manager
May. 2017 - Mar. 2019Byron BaySales, Marketing & Team Management of:
mrsimple.com.au
simplewatch.co
au.electriccalifornia.com Charged to grow retail ecommerce sales & bring commercial outcomes to existing brand communications. Y.O.Y online revenue growth results below:
• FYH1 2018 +67%
• FYH2 2018 +14% (no stock)
• FYH1 2019 +88%
• FYQ1 2019 +107% (as at March 14) Highlights
• Execution of Melbourne Bitter x Mr Simple campaign on Nov 18 resulting in $36k 1 day online sales on the Thursday after black Friday.
• When I began, the online store was ranked 3rd – 5th for weekly retail sales (in the network of 13 stores). For the last 6 months, the online store has been the top store every week & is doing double the sales of the best brick & mortar store (Melbourne Central Shopping Centre)
• Delivering ship from store program & leading the business on a cultural & technical roller coaster. Manage the team • in house web developer
• graphic designer
• customer service
• photography (mix of in house & agency) Manage the agencies
• Flobox.io (Facebook advertising)
• SponsoredLinx (Google Adwords)
• Freelance graphic designer (for EDM’s)
• CloudIQ (onsite exit intent campaigns & Ab Cart) Manage the Marketing calendar - weekly meeting with Sales Director, Merchandise Planner & Marketing Co-Ordinator. Outcomes include:
• Homepage campaigns
• Social Campaigns
• Store window campaigns
• Competitions
• GWP, promo, markdown & discount strategy Manage email & social media marketing
400% List Growth in just under 2 years
Tested & implemented effective Welcome Series, Abandoned Cart Series, Exit intent campaigns
Facebook full funnel advertising ROAS often >10x. Average 4x Measure marketing channel performance & allocate budget based on ROAS Coordinate with
• 3PL in Melbourne
• 3PL in Los Angeles
• 13 retail stores Using this software: Shopify Plus, Google Analytics, Google Adwords, Facebook Business Manager (& ad manager), Flobox, Mailchimp, Conversio, Adobe Creative Suite & a good dose of Excel.
O'NeillEcommerce Manager
Sep. 2012 - Nov. 2016Sydney, AustraliaMember of company management team from 2016
Delivery of >30% net revenue growth Y.O.Y, 3 years in a row
Manage 1 direct report, in house shared resources & external Fed's & agencies Responsible for end to end delivery of online retail strategy
Using Magento & Episerver CMS websites
Selling brand story to our advocates with Bronto email marketing
Converting brand & category researchers with Google Adwords SEM
Converting browsers into buyers with Adroll Retargeting
Converting the Diva's with shoppable Instagram Inhouse SEO strategy & content production
Integration of multiple websites
Internal systems integration
Graphics production with Adobe creative suite Additional roles since 2015
Manage planning & buying for wetsuit category
Catalog production for B2B online sales website Projects
POS selection & integration for retail stores
Implementation Brandscope, B2B online sales tool
O'NeillDecision Support Analyst
Apr. 2008 - Feb. 2013Operations 2ic. Reporting & data wrangling champion for sales, operations, design, marketing and finance.
The go-to guy for all things IT
Wetsuit production order & vendor management Business systems management
LAN management
Develop business planning tools (budgets, order forms, forecasting plans etc) Projects
As E-commerce project manager I integrated e-commerce as a new sales channel to the existing B2B business.
Manage migration of IT Infrastructure when business moved premises
Developed new suite of in house SQL reports.
WestpacSystems Analyst
Jan. 2006 - Mar. 2008Manage Datacraft Hospitality Suite Web-enabled application used by >20000 employees to:
1. register & authorize visitors to Westpac corporate buildings
2. book meeting rooms, catering & service
Reporting and Data wrangling
Business process development
Subject matter expert for hospitality systems & business systems
WestpacProject Manager (Our Great Place project)
Jul. 2005 - Jul. 2006Property consolidation project - Move 5000 employees from 3 CBD leases into a new purpose built workplace.
Develop & write business requirements for corporate hospitality division, incorporating:
*physical security
*visitor registration
*meeting room bookings
*AV infrastructure bookings
*client entertainment & catering
*front desk reception
SME & PM on multi million dollar project
Software configuration
Diverse stakeholder engagement (in house IT, UK software vendor, IBM contract, Executive, Hospitality Staff, Security Staff & 30000 Australian Westpac & BTFG employees
Mixed business & IT role
Web enabled service delivery
Harasty's Hospitality PersonnelBoardroom Waiter & Corporate Reception
Dec. 2002 - Jan. 2006Sydney, AustraliaFunction waiter supervisor
Boardroom waiter
Events coordination & management
Corporate front desk reception
Customer service (face to face & telephone)
Staff supervision
Responsible Service of Alcohol
Weddings, party's anything
NSW Rural Fire ServiceFirefighting Support Driver
Jan. 2001 - Mar. 2001All over NSWI spent a few months driving the support vehicle for 'Elvis' (Ericson Air-Crane).
Job involved 24/7 availability to drive a Nissan Patrol towing 1.5 T on liquid fire retardant.
Job involved specialist training in driving & towing as well as operating firefighting equipment.
Skilled EngineeringCasual Jack of all trades
Jun. 1997 - Feb. 2001Adelaide & SydneyCasual at labour hire company working around study.
Various jobs in over 50 workplaces.
Highlight was driving the support vehicle for Elvis (Ericsson air crane) firefighting helicopter.
Falls Creek Ski Lifts Pty LtdSki Lifty
Jun. 1994 - Oct. 1996Falls Creek, Vic3 seasons of operating chair lifts, driving ski-do's, de-icing lifts & a bit of DJing at the Man Hotel.
Just doing everything to save for overseas snowboard seasons in Austria & U.S.A
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