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Work Background
Store CollectiveEcommerce Business Owner
Apr. 2021 - Mar. 2023Paris, Île-de-France, FranceFor nearly two years, I ran an e-commerce dropshipping business as a personal project selling organic household products, aiming to promote healthier lifestyles & sustainability exclusively in the US market. Product Range: Personal care items (soaps, shampoo),Kitchen products (cocnut bowl, dish soap, reusable wraps),Home care goods (air fresheners, fabric softeners)
Key Features: Certified organic and eco-friendly products, Sustainable, recyclable packaging, Cruelty-free & ethical
Operations: Managing e-commerce platformn, PIM, Digital marketing strategies (social media FB, metaAds)Managing customer service & support, Strong supplier relationships
KUJTENE-commerce & Digital Marketing Manager
Nov. 2019Paris, Île-de-France, FranceFrench luxury fashion house with expertise in cashmere.
▪E-Commerce - operations, sales, PIM, Product visibility on website using wshop, FastMag. *launched the brand's new website & handled data transfer from one CMS to another.* (from Magento to Wshop)
▪Online sales - managing and achieving target goals (P&L) to maximize the revenue.
▪Web Operations - Launching & managing new collection, sales, private sales, promotions etc on the website.
▪Project Management - Developing & managing new projects - UX/UI updates, new payment option methods (Klarna, ALMA,Hipay, applePay) collaborating with different agencies.
▪Merchandising - Managing the online merchandising of the products as per the trends & seasons.
▪Strategizing - Creating OMNICHANNEL strategies for smoother UX(user experience)like MPOS (mobile point of sales),gift cards.
▪Analytics - Analysing & improving conversion rates and KPI's using Google Analytics, FastMag, Wshop(CMS).
▪Paid Media - Managing catalogues on Facebook business & google merchant centre with the 3rd party agencies
▪SEO/SEA - Strategizing & managing SEO with the 3rd party agencies. (SEA & CMS)
Communications & Promotions - managing digital promotions via promotional codes & Newsletters.
▪CRM - Managing the clients on web & analysing the KPIs for CRM on seasonal basis.
▪Team Management - managing a team of two while collaborating with other teams on daily basis.
Coordinating with internal and external stakeholders on solution implementations ▪Tools - CMS W-shop, Mailchimp, CMS Magento, Google Analytics,Ads, Facebook/Meta business Suite, Google Merchant Center, FastMag, Wordpress, Trello, Google Business, Figma, Photoshop, Agile methodologies, MS-Office, JIRA.
PathearnDigital Marketing Manager
Aug. 2018 - Nov. 2019Paris Area, FranceFrench service based IT company specialised in career counselling.
Website Management - Strategic Branding of the website & its content.
Promotions - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Paid Media - Maintaining & strategizing paid media presence across all digital channels - GoogleAds, FbAds.
Analytics - Identify trends and insights, and optimize spend and performance based on the insights using Google Analytics
Market Strategizing - Brainstorm new creative growth strategies, plan, execute, and measure experiments and conversion tests.
Offline Marketing - Launching the service line.
Tools - Google Analytics, Facebook Analytics, Photoshop, Google Analytics, SEO,Mailchimp
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▪ Branding stratégique du site et de son contenu. ▪ Mesurer et signaler les performances de toutes les campagnes de marketing numérique et les évaluer par rapport aux objectifs (ROI et KPI) ▪ Maintenir et élaborer une stratégie de présence sur les réseaux sociaux sur tous les canaux numériques ▪ Identifier les tendances et les perspectives, et optimiser les dépenses et les performances en fonction des Insights ▪Gestion des nouvelles stratégies de croissance créative, planifier, exécuter et mesurer des expériences et des tests de conversion ▪ Outils-Google Analytics, Facebook analytics, Photoshop, SEO, Mailchimp, Google Analytics
Red HatDigital Business Analyst
Nov. 2016 - Aug. 2017Pune Area, IndiaData Analysis - Implement advanced strategies for gathering, reviewing and analyzing data requirements
Project Management - Identify business trends utilizing real data, compile analysis reports that are delivered to developers and then follow-up on all results.
Website developement Planning - Managing the technical requirements on the website with the development team.
IT System Analysis - Determine and document user requirements (B2B) for business processes as Policies and abide by those requirements for future projects
Tools - Salesforce, PIWIK
NetAppSystem Engineer
May. 2016 - Oct. 2016BangaloreWebsite Management - L2 level Solaris/Linux/AIX administrator managing and maintaining 5000+ UNIX/Linux/AIX servers
Creating and Expanding Linux Partitions with LVM (Logical Volume Manager)
Automating System Tasks scheduling cron jobs and troubleshooting sftp issues.
SoftCrayon Tech SolutionsSystem Administrator
Oct. 2014 - Apr. 2016Noida Area, India• Website management - Working as a L2 level Linux/Solaris administrator managing and maintaining 300+ UNIX/Linux servers
• Managing RHEL Software Packages, System Updates, and System Upgrades
HCL TechnologiesAnalyst
Oct. 2012 - Sep. 2014Noida Area, IndiaKey Responsibilities : Technical
▪ worked as L2 level Unix/Linux Administrator.
▪ worked in Server Build team building Unix/Linux Servers.
▪ worked as a LEAN team member & mentoring the new members on the Unix environment.
▪ Recognitions: Awarded for closing the maximum number of client cases. (HCL, 2014)
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▪ A travaillé comme une ressource Linux/Solaris de niveau L2. ▪ A travaillé dans l’équipe de processus d’affaires pour les builds de serveur. ▪ A travaillé dans l’équipe LEAN pour le mentorat de nouveaux membres sur l’environnement UNIX. ▪ Reconnaissances: Félicitée pour la fermeture du plus grand nombre de questions de clients. (HCL, 2014)
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