Muddy Boots SleepoversHead of Marketing & Event Planner
Oct. 2019 - Jan. 2021Bristol, United Kingdom• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative • Develop a brand style guide to ensure consistency in marketing efforts
• Identify opportunities to reach new market segments and expand market share
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Create a multi-channel marketing content strategy
• Manage external partners for marketing collateral creation • Event planning, design and production while managing all project delivery elements within time limits
• Liaise with clients to identify their needs and to ensure customer satisfaction
• Conduct market research, gather information and negotiate contracts prior to closing any deals
• Provide feedback and periodic reports to stakeholders
• Propose ideas to improve provided services and event quality
• Organize facilities and manage all event’s details such as decor, catering, entertainment, transportation, location, invitee list, special guests, equipment, promotional material etc
• Ensure compliance with insurance, legal, health and safety obligations
• Specify staff requirements and coordinate their activities
• Cooperate with marketing and PR to promote and publicize event
• Proactively handle any arising issues and troubleshoot any emerging problems on the event day
• Conduct pre and post event evaluations and report on outcomes
• Research market, identify event opportunities and generate interest