Claire Dyson

Director @Joos Digital

Email Marketing ManagerInfluencer Marketing ManagerDigital Ads Manager💸 MarketingBusiness Owner📝 Influencer or BloggerMarketing Analytics Manager🐦 Design✨ Business OwnerCommunity ManagerContent ManagerSMM Manager

I'm a Brisbane Based digital marketer, with a background in traditional marketing, events and (believe it or not) creative writing. I began my career working as a marketing manager for a large hospitality group but quickly fell in love with social media and digital marketing so branched out, creating my own digital agency in 2016 and again in 2019. I know digital & I know strategy, but industry trends, content creation & unique digital campaigns are where I really deliver. I specialise in high-level advertising campaigns & brand direction & have worked with both national & international businesses, launched numerous brands, & helps fellow service providers grow & thrive. Quick facts: * 10 years of specific Social Media experience * Photographer & Content Creator * Dedication to staying on top of industry trends and fluctuations. * Ability to set & achieve realistic & industry relevant marketing targets. * History of selling out new products on launch. * Sold out ticketed events, multiple times over. * Experience in building & maintaining mailing lists with over 20k contacts. * Experience in cultivating brand loyalty from products and services. * Tripled a fundraising target on a crowdfunding campaign. * Built and maintained advertising campaigns that regularly net over $250k in sales each month. * Produces a consistently high standard of work. * Build and maintains effective working relationships. *Effective time management and problem-solving skills. Technical Skills: • Social Media Marketing Tools – Sked, Sprout Social, Later, Tailwind & more • Productivity Tools – Dubsado & Monday.com • Email Tools – MailChimp, Klaviyo, Marsello & Vision 6 • Website tools – Shopify, WordPress, Wix & Squarespace • Creative Design – Photoshop, Illustrator, InDesign, Lightroom, & Canva

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Work Background

Joos DigitalFounder

Nov. 2019AustraliaFounder of Joos Digital. I saw an opportunity to use my experience and skillset to help businesses go further with their social media, content & digital marketing. Our purpose is simple: help you think bigger, achieve more and gain greater value through killer digital strategy. Because being online takes more than just being online. Specialising in E-Commerce, Joos Social will help grow your Social Media presence, generate revenue & a return on your advertising spend, create brand awareness, increase customer engagement through the implementation of effective social media strategies.

Clique SocialDirector

Nov. 2016 - Nov. 2019BrisbaneClique Social is a Social Media Management Company.

Spirit HotelsMarketing & Special Events Manager

Sep. 2014 - Oct. 2016BrisbaneConsistently provide high level administrative support to the Hotel Manager and Area Manager as required, including the organization of travel, meetings and training sessions. HR duties including new staff hires, Payroll processing and advisory. Develop & implement a self-sustaining hotel marketing plan, which maintained brand integrity & delivered on developed brand style guides. Ensure effective co-ordination of company, supplier & local marketing activities. Ensure team members are aware of all current promotions, activities & functions. Develop a Collateral Production & Distribution strategy; what to produce for internal & external uses & how to distribute. Develop the Paid Advertising Strategy & co-ordinate said strategy. Develop the Hotel’s Social Media Policy & Strategy, source & manage website, Facebook & Instagram content. Co-ordinate partnerships with community & corporate organizations to maintain support, engage sporting alignments & promote group sales & corporate support. Liaise with key suppliers & their marketing departments to develop initiatives for the hotel. Manage special marketing projects as agreed with the Hotel Manager. Provide regular reports & breakdowns of campaign successes & failures, manage large advertising budgets. Demonstrated success in; • Deepening relationships with existing clients and building a new customer base • Promoting the brand and overseeing day to day function enquiries and office management • Supporting and co-ordinate all Functions and large scale events, including the organisation, client liaison and finalisation of accounts • Generating new sales and achieve company expectations • Ensuring the highest quality of service for all clients • Executing strategies to increase large scale special and social event bookings

Riversdale GroupMarketing Manager

Dec. 2013 - Jul. 2014Brisbane, AustraliaActively involved in project management, resource planning, marketing & market analysis, administration, hu-man resources, customer relations & business development. With proven ability to quickly adapt and thrive in new business environments, manage competing priorities and work effectively under pressure and in high volume environments. HR duties including new staff hires, Payroll processing and advisory. Provide direction to a large team of varied experience levels. Set and maintain Venue service standards and meet determined KPI’s, identify and solve business issues including ROI’s, staff mentoring and training, staff and management rostering, staff evaluations, work within set budgets for wages, stock and general hotel costs, stock ordering, stock control, implement and maintain set procedures in both Bar and Bistro to minimize stock discrepancies, design and cost drinks/cocktail lists according to target clientele, develop close working relationships with internal, external and upper level management, end of day & month financial reconciliations. Promote & develop ongoing marketing & promotional plans to suit business needs, including increasing ROI's. Maintain & update all Social Media and online advertising tools including the use of platforms such as Facebook, Twitter, Hootsuite, Smartphone/Tablet App, Website, multiple database programs and digital media.

Independent Pub GroupMarketing & Operations Manager

Nov. 2013 - Dec. 2013Actively involved in project management, resource planning, marketing & market analysis, administration, hu-man resources, customer relations & business development. With proven ability to quickly adapt and thrive in new business environments, manage competing priorities and work effectively under pressure and in high vol-ume environments. Provide direction to a large team of varied experience levels. Set and maintain Venue service standards and meet determined KPI’s, identify and solve business issues including ROI’s, staff mentor-ing and training, staff and management rostering, staff evaluations, work within set budgets for wages, stock and general hotel costs, stock ordering, stock control, implement and maintain set procedures in both Bar and Bistro to minimize stock discrepancies, design and cost drinks/cocktail lists according to target clientele, devel-op close working relationships with internal, external and upper level management, end of day & month financial reconciliations.