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Work Background
Bigleaf NetworksDirector of Program Marketing
Feb. 2023 - May. 2024Houston, Texas, United States · RemoteBigleaf Networks provides internet connectivity without complexity, making it easy for IT pros and their organizations to conduct business on the internet with confidence. Bigleaf’s unique network optimization solution adapts traffic to circuit conditions in real-time to preserve application performance and optimize user productivity despite circuit degradations or outages. The Bigleaf solution integrates seamlessly with established firewalls, ISPs, and applications, takes only minutes to install, and works unattended to provide immediate relief and value. Founded in 2012 in Portland, Oregon, Bigleaf Networks is investor-backed and provides service across North America and Europe.
WebProsDirector of Strategic Communications & Brand
Oct. 2021 - Feb. 2023Houston, Texas, United StatesLed global communication and content tech stack for 12 brands, overseeing corporate messaging, brand identity, and brand acquisition consolidation for web hosting organization.
Meraki InteractiveProduct Marketing Consultant
Jan. 2021Houston, Texas, United States · RemoteAt Meraki, we specialize in solving digital challenges. Our team of seasoned freelancers excels in content creation, brand strategy, research, website design and development, marketing automation, lead generation, marketing optimization, and product GTM strategies - providing tailored solutions for your unique challenges. Our collaborative approach ensures excellence at every stage, and our team is dedicated to making your brand shine in the digital landscape. Need help? Let's connect.
HungerRushDirector of Product Marketing
Feb. 2020 - Dec. 2020Houston, Texas AreaResponsible for developing and executing the GTM (go-to-market) strategy, product launch planning, and product positioning and messaging for the HungerRush brand, which specializes in restaurant point-of-sale technology. Accountable for strategy, research, competitive intelligence, pricing, promotions, sales enablement, and messaging.
P97 NetworksProduct Director - Consumer Experience Platform
Feb. 2019 - Jul. 2019Houston, Texas AreaP97 Networks is the leading provider of mobile commerce and digital marketing solutions that power new and emerging daily journeys. Define the customer journey and consumer experience within our mobile apps-specializing in servicing enterprise oil and gas clients. Accountable for mobile app experience, portal management, service integrators, voice enablement, connected car, and the lifecycle communication strategies and tactics to optimize our products and services for improved acquisition, engagement, retention and growth.
Entrust EnergyDirector of Marketing
Nov. 2017 - Feb. 2019Houston, Texas AreaResponsible for business transformation strategy and implementation of all brands. Accountable for all digital product launches and web integrations for the business and contact center. This startup company had operated as a traditional D2D Energy company prior to joining. Entrust Energy was recognized as Houston’s fastest-growing retail energy provider, according
to Houston’s Business Journal’s (HBJ) Fast 100 List. In the exclusive HBJ ranking of the fastest-
growing Houston-based private companies, Entrust Energy earned the No. 13 spots overall. This
latest recognition marks the third time in its history the Company has been recognized for its
exceptional revenue growth. We made our second appearance on the exclusive ranking of the
nation’s fastest-growing companies, Entrust Energy ranked No. 10 among top Houston
companies and No. 673 overall on Inc. magazine’s 35th annual Inc. 5000 list.
Houston ChronicleHead of Product Marketing - Houston Chronicle, A Division of Hearst
Jul. 2014 - Nov. 2017Houston, Texas AreaResponsible for balancing the tactical demands of today against the strategic needs of tomorrow for both consumer and business platforms subscription services. Accountable for product innovation to increase customer retention, drive new revenue, and develop customer engagement campaigns. Develops and leads product, customer and content marketing strategies to drive demand and profitability for the rapidly growing media segment of the business. Defines the strategic product marketing strategy for the consumer portfolio, including the vision, mission, and go-to-market messaging. Executes strategy and roadmap for segment domination across print and digital. • Responsible for in-depth customer segmentation evaluations to inform investment strategy, product innovation, content marketing plan, sales focus, and execution on specific product portfolios with targeted marketing communications. • Track market and competitive landscapes for targeted portfolios, drive product features and messaging accordingly. Focus on investment prioritization and planning, sales enablement, customer insight and engagement programs. Gather and track data on customers and customer use for use in product roadmap as well as messaging strategy. • Develop product positioning and messaging that differentiates the company/product within the marketplace in addition to defining the market segment that benefits from these solutions, size the opportunities, set short and long-term financial targets for the solution while defining the competitive landscape, market conditions & risks. • Identify and deliver the market and business requirements for all internal and external customer facing products. •Collaborate to establish market intelligence and Identify trends for increased customer insight and engagement while positioning path to incorporate the “voice of the customer” (VOC) into product marketing requirements, driving increased market penetration and revenue opportunities
ethosIQProduct Marketing Manager
Sep. 2012 - Apr. 2014Houston, Texas Area · HybridAs ethosIQ's product marketing manager, I oversaw the design and development of the company's brand, interactive footprint, website traffic growth, and content. My responsibilities include developing brand strategy, marketing/sales strategy, training material, and company growth, along with leading CCP—Contact Center BPO practice initiatives around new client sales, in/outbound sales, and small/medium business SaaS reporting, analytics, and BI. I leveraged my business knack coupled with information systems knowledge to revere the products I championed to meet the needs of ethosIQ customers while achieving Interactive strategic product objectives and business goals. Key Responsibilities:
> Manage CCP -Contact Center Practices product life cycle from strategic planning to tactical product release activities including product vision and roadmap
> Specify market requirements for current and future products by conducting market research and competitive analysis, gather and review product requirements from key internal stakeholders such as sales, professional services, and customer support, as well as external stakeholders including partners and customers
> Filter and prioritize requirements based on business needs and map requirements to the overall product vision
> Drive a solution set across internal teams (primarily Development/Engineering, Sales, and Marketing) through market requirements, product content, and positioning
> Develop/implement a company-wide go-to-market plan, working with all departments to execute product readiness plans
> Analyze potential partner relationships for the product, manage key ISV and partner integrations,
evangelize the products both internally and externally to teams, prospects, customers, analysts, and partners
Waste Management, Inc.Product Manager - UX
Mar. 2011 - Aug. 2012Houston, Texas AreaDefined the digital strategy, vision, and product roadmap; managed prioritization and trade-offs among customer experience, site performance, and operational support over Small/Medium Business web consolidation effort with project budgets from $1 million -to $11 million. User Experience product manager focused on Waste Management's online product catalog for eCommerce focused initiatives to grow an online presence, identify opportunities, and increase customer satisfaction. Focus on strategic product consulting, web site traffic growth, web site UI and eCommerce revenue growth. Work with internal teams and business partners to develop a stronger streamlined approach for usability of WM site and grow product awareness and revenue.
Synergy Buzz Interactive MarketingProduct Marketing Director/ Consultant
Jul. 2008 - Mar. 2011Houston, TexasInteractive Marketing and Business Consulting agency focused on helping SMBs take their organizations to the next level.
Cowboys Cleaning, LLCOwner
Jan. 2008 - Dec. 2012Dallas/Fort Worth Areapartner and web manager. sold company in 2012.
LevelTen InteractiveAccount Manager
Jul. 2007 - Nov. 2008Dallas/Fort Worth AreaDefined aggressive, outbound customer acquisition strategy, interactive product solutions, and vertical messaging to drive key sales and partner sales enablement for boutique Drupal web development and interactive marketing shop.
Segnant TechnologiesSenior Sales Executive
Feb. 2007 - Sep. 2007Dallas, Texas, United StatesSEO, PPC and web application specialist in .NET and interactive back end applications.
It's Just Lunch | IJL Select | EPSDirector/ Client Coordinator
Feb. 2006 - Jan. 2007Dallas/Fort Worth AreaEngaged with future & current clients to discuss their needs and wants for relationship. Coordinated exact matches based on personality traits, goals and lifestyle. Expert in personal match making.
Eliot Management GroupAccount Executive
Mar. 2005 - Aug. 2005Dallas/Fort Worth AreaBusiness Development account manager.Company offers the best combination of cost-effective electronic payment solutions, local one-on-one support, superior processing performance, and comprehensive customer service to each and every client. Responsible for appointment setting, sales and providing customers a lower overall cost per transaction and fees for their payment processing needs and payment equipment.
Liquidity InternationalSales Director
Jan. 2003 - Dec. 2006Houston, Texas Area, DallasDesigned, developed and managed marketing and sales strategy to bring nutraceutical product to CPG market. Recruited and trained team of 20+ to drive entrepreneurial business model with success of developing their own teams and residual business model. 100% commission, MLM structure.
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