Victor Estrugo - Digital Strategy Advisor, Self Employed

Feedback from Victor’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

AutónomoAsesor en Estrategia y Transformación Digital

Jun. 2022Soy Asesor de estrategia de diversas empresas y organismos en Latinoamérica y los Estados Unidos.

Grupo SemanaChief Digital Officer

Feb. 2020 - Jun. 2022Bogotá D.C., ColombiaEstrategia de negocios y crecimiento de la compañía. Me reportan 7 gerencias y directores con el objetivo de crecer el negocio y las audiencias digitales. Estrategia comercial digital, áreas de paid subscriptions y conversiones digitales, IT , Producto y comercial y marketing. Responsable de la transformación digital de la compañía. He logrado llevar a la compañía a ser el medio de comunicación número 1 en Colombia

InfobaeDirector of Innovation

Mar. 2019 - Feb. 2020Buenos AiresEn mi rol de Director de Innovación diseño la estrategia de crecimiento de la compañía y ejecuto con diversos equipos el plan estratégico con el objetivo de ser el medio más importante de la región. I created and executed the business growth strategy. As a result of my actions Infobae became the biggest digital media company in Argentina and in the Hispanic market

Self EmployedIndependent Consultant

Jul. 2017 - Feb. 2019Asesor de estrategia de crecimiento de negocio y de transformación digital para el Grupo Clarín en Argentina , ElPaís Uruguay, Caracol Televisión en Colombia

Digital House - Coding SchoolHead Digital Marketing

Mar. 2016 - Apr. 2017Buenos Aires

MercadoLibre.comHead of SEO

Oct. 2013 - Jul. 2015Buenos AiresAs a Global Head of SEO I've created and executed the SEO strategy for Mercadolibre Inc. Hired, Developed and trained a +25 people team. Definition and measurement of KPIs in order to track traffic growth Creation and execution of platform improvements in order to successfully increase the natural visitors from Google. Local Marketing coordinator for Uruguay and Chile.

Abigdoor.comGeneral manager

Jul. 2009 - Oct. 2013Buenos AiresI'm the founder and CEO of Abigdoor, we provide SEO and Social Media consulting services for complex scenarios and projects. Our services include Link Building and Web reputation; we work for the largest companies in Latin America. I created SEO strategies and implementations for more than 100 projects, I have strong experience increasing my client’s websites traffic and optimizing the purchase/bookings process focused on ROI. Some success stories include: LAN, Despegar, Hotels.com, Mercadolibre, Fravega, deMotores.com, Telefe, Zonaprop, Argenprop, Bumeran.com, Lavoz.com.ar, Lanacion.com, PaginasAmarillas, Kekanto.com, Restorando, PedidosYa, deAutos.com,

GeelbeMarketing Manager

Jul. 2009 - Nov. 2009I worked at Geelbe as Marketing Manager, optimizing results on SEO, PPC campaigns (Facebook and Adwords). I have defined the working process for the marketing area, including the contact center. I performed a website optimization, blogs, e-mails.etc..