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Work Background
SoluSFCC Tech Lead
May. 2024Provincia de Buenos Aires, ArgentinaLeading a team of 6 developers across multiple SFCC e-commerce platforms in LATAM, managing projects with both SFRA and PWA Kit technologies. Key responsibilities include:
Technical Leadership:
- Oversee development and maintenance of 6 major e-commerce platforms: Pastelerias Lety Monterrey, Tiendas Landmark Argentina, Under Armour Argentina, New Balance Argentina, Pan American Energy (PWA Kit), and Flechabus
- Manage CI/CD processes and critical production issues across all platforms
- Design and implement technical solutions for new features and functionalities
- Conduct code reviews and ensure adherence to best practices and coding standards Business Analysis & Project Management:
- Refine and create detailed technical specifications in Jira tickets
- Provide technical approach documentation and implementation strategies
- Coordinate with project managers to define clear scopes and timelines Client Relations & Communication:
- Maintain direct communication with clients to align objectives and manage expectations
- Present technical solutions and project updates to stakeholders
- Lead technical discovery sessions for new requirements
- Provide strategic recommendations for platform improvements Performance & Innovation:
- Identify and implement opportunities for site performance optimization
- Drive strategic initiatives across both SFRA and PWA Kit platforms
- Foster a culture of continuous innovation and technical excellence
- Ensure seamless integration and compatibility between different SFCC technologies
L'OréalEcomm Lead, Americas Zone
Dec. 2023 - Aug. 2024Ciudad de México, MéxicoCollaborates in the successful launch of YSL Beauty's e-commerce presence across key LATAM markets, spearheading technical implementation and cross-functional coordination. Key Achievements:
- Successfully launched and deployed YSL Beauty e-commerce platforms for Mexico and Brazil markets, ensuring seamless integration between Salesforce Commerce Cloud and SAP
- Orchestrated collaboration between multiple vendor teams across Brazil and Mexico, establishing efficient workflows and communication channels
- Part of implementation for robust integrations between Salesforce Commerce Cloud and Marketing Cloud, optimizing customer journey and marketing capabilities
- Managed end-to-end technical implementation while ensuring alignment with global brand standards and local market requirements Technologies & Tools:
- Salesforce Commerce Cloud
- Salesforce Marketing Cloud
- SAP Integration
- Agile Project Management
- Cross-border E-commerce
Strategy & Technology GroupSalesforce Manager & Project Manager
Apr. 2023 - Aug. 2023Ciudad de México, MéxicoLed a team of 10 Salesforce developers, diversified across various Salesforce Clouds, to initiate and manage projects from concept to completion. By implementing agile methodologies for project management, we significantly enhanced team productivity and accelerated project delivery times. This cross-cloud expertise enabled us to deliver comprehensive solutions, ensuring a holistic approach to Salesforce implementation and optimization.
F5Software Engineer II
Oct. 2022Seattle, Washington, Estados UnidosLeading development initiatives for F5's DevCentral Community platform while driving innovation through cross-team software solutions and component standardization. Key Achievements:
- Spearheaded the development and maintenance of DevCentral Community platform, implementing new features and managing technology migration projects
- Architected and developed a comprehensive React Component Library, enabling seamless component sharing and standardization across multiple teams
- Designed and implemented an external CRM service that enhanced content management efficiency and improved user support capabilities
- Led the development of a new cross-platform software product for F5's internal teams, focusing on cross-team collaboration and workflow optimization
- Established best practices for React development and component reusability across the organization Technical Implementation:
- React/TypeScript development
- Component library architecture
- CRM system integration
- Cross-platform development
- API design and implementation
- Performance optimization
- Cloud service integration Impact:
- Improved development efficiency through standardized component library
- Enhanced content management workflows through CRM implementation
- Strengthened cross-team collaboration through shared tools and platforms
- Accelerated feature delivery through reusable component architecture
NTT DATASalesforce Commerce Cloud Developer
Apr. 2022 - May. 2023Mexico City, MexicoIn my role at Palacio de Hierro, I significantly contributed to enhancing the e-commerce experience through the implementation of a new Coupon System and the redesign of site navigation utilizing Commerce Cloud. This initiative not only improved user engagement and campaign management but also involved my deep involvement in backend functionalities, leveraging Einstein for personalized customer experiences, and applying other Commerce Cloud principles. My contributions extended to engaging in critical architecture discussions and proposing new architectural strategies, ensuring a robust and innovative approach to our Commerce Cloud infrastructure.
The FunctionaryProject Manager & Software Engineer
Apr. 2022 - Aug. 2022Ciudad de México, MéxicoLed the development and implementation of an internal application for payroll management, employing a MERN stack to ensure optimal performance. Managed project timelines, coordinated team activities, and facilitated client communications throughout the project lifecycle.
The FunctionarySalesforce Commerce Cloud Developer
Oct. 2021 - Apr. 2022Ciudad de México, MéxicoFocused on enhancing e-commerce projects with improved content management, search functionality, and campaign management.
The FunctionaryB2C Commerce Developer Trainee
Aug. 2021 - Oct. 2021Mexico City, MexicoCompleted a comprehensive 4-week Salesforce B2C Commerce Cloud training program, covering Site Genesis, SFRA, and essential Commerce Cloud concepts. Demonstrated proficiency and dedication to Salesforce Commerce Cloud technology, earning the Salesforce B2C Commerce Cloud Developer certification, which has been maintained annually.
M&GFrontend Developer & Project Manager (Contract)
Jan. 2021 - Jun. 2021Moroleón, Guanajuato, MéxicoLed the redesign of the M&G e-commerce site, focusing on UI/UX enhancement and frontend development with ReactJS and Redux for improved client interaction. Spearheaded integration of Stripe and delivery services to boost site functionality and managed project delivery and client communications effectively.
AsterdotsSoftware Engineer
Nov. 2019 - Nov. 2021Guanajuato, MéxicoParticipated in a software development consultant society at the University of Guanajuato, engaging in research and negotiation for new projects with third-party clients. Utilized JavaScript technologies (React, Next.js, Firebase, Redux, MongoDB, GraphQL) for software development. Managed projects and risks using Jira, Confluence, Excel, and Notion.
AsterdotsHead Designer
Aug. 2018 - Nov. 2019Guanajuato, MéxicoEngaged in video editing for online courses and tutorials using Adobe Suite, including Premiere Pro and After Effects, focusing on content creation. Managed projects to align with goals and timelines, and developed branding through graphic design techniques and Adobe Suite tools.
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