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Work Background
SSPARK Innovación HumanaGrowth & Strategy Director
Jan. 2025 - May. 2025MéxicoLead and align SSPARK’s growth strategy across marketing, sales, branding, people, service design, and customer experience. Ensure that all growth initiatives are comprehensive and encompass all aspects contributing to company revenue and market expansion.
Apasiona-T SASMentor in Social Selling and Professional Brand
Jan. 2025Madrid, Community of Madrid, SpainMentor to enhance commercial relationships to increase the business growth. Review and define the strategy, process, leadership, culture and networking of companies in their commercial management supported by digital tools and channels especially with Artificial Intelligence #AI
Since 2016, Apasiona-t has supported more than 500 professional profiles focused on large sales forces of companies and ventures.
SSPARK Innovación HumanaFractional Digital Marketing Lead
Nov. 2024 - May. 2025Direct and execute the digital-marketing strategy, optimizing presence across multiple channels and ensuring a consistent brand identity, with the aim of identifying growth opportunities and strengthening market positioning.
Anagrama® - Antropología y Diseño de NegociosFractional Digital Marketing Lead & Consultant
Oct. 2024Lead and execute the digital-marketing strategy, enhancing channel presence and ensuring consistent branding to uncover growth opportunities and strengthen market positioning.
CatalysticaInnovation, Experience and Agility Leading Partner
May. 2024 - Mar. 2025EcuadorMentor to accelerate the digitalization strategy of 100 Ecuadorian SMEs, combining training and mentoring through a personalized digital journey, to develop competencies and skills in work teams, leaving installed capacity in them.
Grupo CoquecolInnovation and New Business Models Consultant
Jun. 2022 - Aug. 2024Leading corporate strategic planner with a focus on ambidextrous organization (improving the current business while simultaneously projecting the disruptive new business of the future), structuring new business models, I design and facilitate co-creation sessions and consolidate final corporate strategies. I provide mentoring on methodologies and tools for creativity, innovation, future vision, trends, and project management to the Grupo Coquecol team.
profamilia colombiaStrategy and Innovation Director
Jan. 2022 - Aug. 2024ColombiaAs Head of Strategy, I am responsible for updating, executing, and monitoring the strategic plan aimed at driving growth, positioning, and sustainability for Profamilia and its five lines of action (Health, Education, Pharmacy, Research, and Advocacy). I oversee the management of cross-functional strategic projects and enabling initiatives that drive organizational transformation. I lead the definition, execution, and improvement of the innovation management system aligned with the strategy, resulting in an increase in innovation maturity level annually and achieving the Innovation Best Practices Seal of the NTC 5801:2018 Standard. I design and redesign, grow, and scale business models, services, channels, customer experience, and digital products in Sexual and Reproductive Health and Rights. I strengthen the innovative organizational culture through methodologies and tools of creativity, innovation, design, agility, business, and strategy. Additionally, I define and execute the change management strategy.
EYSenior Manager | Innovation & Business Senior Consultant
Mar. 2018 - Nov. 2021Colombia, BogotáLead manager responsible for designing and structuring strategies, new business models, services, digital products, and customer experiences for 17 companies across multiple industries in the Americas. Served as Senior Consultant, guiding clients to accelerate their corporate strategy through innovation management. Managed up to seven concurrent transformation projects, leading cross-functional and multicultural teams. Mentored teams on strategy, innovation, agile methodologies, and business tools. Globally recognized as a subject-matter expert in business transformation. Speaker and panelist representing EY at industry events. Founded and led the EY Design Studio Latam North, launched in July 2021, and was the sole Latin-American finalist at the Global Consulting Learning Excellence Award FY21 in the Learning Innovator category.
Grupo InnovareCountry Manager | Innovation Senior Consultant
Jan. 2015 - Mar. 2018Colombia, BogotáLead consultant for corporate and innovation strategies, accelerating strategic decision-making through robust innovation systems, cultural programs, incentive and recognition schemes, and change-management frameworks. Structured and scaled new business models, services, customer experiences, digital products, and channels. Facilitated workshops and co-creation sessions, speaking at national and international events. Served as Country Lead for Colombia, overseeing the company’s comprehensive management, growth, and market positioning.
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