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Work Background
TruStageMarketing Channel Manager, Direct Mail & Consultant
Nov. 2022Madison, WisconsinIn this role, I streamline media productivity by generating creative marketing insights, leveraging data and competitive intelligence to sculpt financial narratives, and attaining annual plan goals. I develop precise messaging strategies to engage key consumer segments, tailoring approaches to diverse customer needs. Also, I evaluate marketing creative thoroughly, suggest adjustments aligned with business objectives, and maintain consistency with overarching marketing strategies. • Account for formulating consumer direct mail and email marketing strategies for the Auto & Home product line, contributing to annual revenue exceeding $110M.
TruStageSenior Media Planner, Direct Mail & Email
Mar. 2020 - Nov. 2022Madison, Wisconsin, United States · RemoteDuring thie role, I contributed to boosting productivity by improving the testing pipeline and refining marketing content for auto and home insurance. Also, I managed the coordination of internal and external vendor deliverables, ensuring the successful execution of consumer direct mail and email marketing programs. Moreover, I emphasized elevating brand visibility and generating market demand and proactively identified emerging trends and testing ideas to inform strategy development through monitoring and analyzing the competitive marketplace.
• Established partnerships with procurement, the document services management team, and analytics to facilitate informed decision-making and budget management.
• Ensured expense forecasts aligned seamlessly with business direction and financial objectives.
• Managed the incorporation of compliance and product requirements into marketing campaigns, ensuring adherence to regulatory standards and product specifications.
EXIT Realty Upper MidwestSales Agent
Jan. 2019United States · Remote
Franklin Fueling SystemsMarketing Business Development Manager
Oct. 2018 - Mar. 2020Mcfarland, Wisconsin · On-siteDuring this tenure, I analyzed market segments, customer profiles, and product offerings in-depth and worked closely with product marketing, field sales, and customer relations to develop, oversee, and evaluate marketing initiative strategies. Also, I managed data and research on products, competitor offerings, and regulatory requirements. Moreover, I teamed up with the Global Sales Team to research and monitor government and regulatory requirements worldwide. • Developed presentations encompassing monthly and quarterly sales and profit forecasts, global market size, regulatory landscapes, growth opportunities, and strategic documents.
• Assisted Product Management in analyzing promotions and pricing strategies, providing key recommendations based on findings.
• Managed and facilitated requests from major marketers, overseeing contract reviews, quotations, and responding to marketer information requests in coordination with relevant functional areas. Participated in tradeshows and sales meetings as necessary
Colony Brands, Inc.Senior Merchandising Manager | Merchandising Manager
Aug. 2010 - Mar. 2018Monroe, WIDuring this term, I initiated a domestic supply channel development in collaboration with the Sourcing Division, serving major national brands in the consumer-packaged goods (CPG) sector. Also, I managed relationships, overseeing product testing and user manual development for private brands to ensure compliance and quality standards. I conducted thorough analyses of product/space allocation, product mix, new vs. existing product performance, pricing strategies, and category results. I applied insights to align with business objectives, formulate strategic direction, and report findings to Management. • Championed the profitable expansion of kitchen housewares, elevating the portfolio from $22M to $40M in annual sales.
• Strategized and achieved a robust 15%+ year-over-year growth in sales and profits for the primary brand, while simultaneously fostering a 10% growth in sales and profitability for the sister brand.
• Met cost reduction goals of 10% through effective portfolio management, insightful report analysis, and collaborative efforts with the Sourcing team.
• Reviewed all print and online media in collaboration with creative teams and external affiliates. Provided direction for key product feature space and timing, along with creative treatments to optimize product sales.
Colony Brands, Inc.Merchandising Associate
Jul. 2006 - Aug. 2010• Full responsibilities to develop, manage, and grow sales and profitability within specific apparel product categories totaling $5 million in annual sales: swimwear, sleepwear, shapewear, sweatshirts & t-shirts
Colony Brands, Inc.Catalog Circulation Analyst
Jun. 2000 - Jul. 2006Integrated Marketing Solutions• Developed circulation mailing plans, (including P/L statements, sales comparison/variance analysis, name estimating, response modeling, credit worthiness scoring analysis, control memo, etc.) for housefile more than $200 million annual sales.
• Conducted catalog manager’s meetings to discuss mailing plan decisions/ strategies; Analyzed and documented test results, making recommendations to upper management • Forecasted weekly sales performance with planning/inventory management teams providing insight in sales activity • Created and provided sales and order volume projections to Call Center Management and Warehouse Management
• Appointed team lead on various promotional projects to ensure timely execution (advertising campaigns, sweepstakes promotions, broadcast advertising, insert media, internet promotion, coupon offers, catalog requests)
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