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Work Background
Shoppa's Material HandlingProject Administrator
Oct. 2022Fort Worth, Texas, United States
PJ&K PioneeringOwner
Dec. 2020Dallas-Fort Worth MetroplexI come along side businesses, non-profits, musicians and creative agencies to build new systems and processes to streamline workflow, build marketing campaigns, as well as develop and implement growth strategies.
Michael Jr. ProductionsDirector of Operations and Marketing
Mar. 2020 - Nov. 2020Oversaw the day-to-day operations of a production company, the employees, major projects and the overall brand and marketing for MJP.
• Coordinated the digital box office release of, “Selfie Dad.”
• Production and publication of the book, “Funny How Life Works.”
• Digital launch of the online course “Funny How Life Works.”
• A 2000% increase in nonperformance revenue.
INPROV, LLCDigital Marketing Manager
Nov. 2018 - Mar. 2020Responsible for harnessing Sales Force DMP and Basis DSP to launch digital marketing campaigns for enterprise level clients.
INPROV, LLCSr Account /Talent / Artist Manager for Capitol Records recording artists.
Mar. 2017 - Mar. 2020Southlake, TX • Coordinated social media campaigns to promote tours, singles, albums and video releases.
• Managed all remote and in-house teams. This included the Capital Records team, band, social media team, publicist, graphic artists, production manager, merch team and tour manager.
• Develop products and coordinate delivery of tour merchandise – over 100 dates a year. This required making accurate sales projections, placing orders, coordinating freight, and implementing a tour pick-up system in Nashville to cut down on costs.
• Maintained artist website and online store.
• Managed retail fulfillment
• Set up POS system for tour and online.
• All the client’s personal and professional correspondence was handled through me.
RainCloud MediaAccount Manager
Jun. 2011 - Mar. 2020Southlake, TXAccount Manager: Developed and executed social media marketing strategies to meet individual client goals. Clients included international media-based non-profits, publishing houses, record labels and independent artists. This was an extremely fast paced environment which required clear and constant communication with the creative team and the clients to work through the amount of content that needed to be created in order to post daily. This resulted in many Billboard #1 placements, New York Times best seller lists and personal brand growth to greatly increase revenue for each client. Responding Team Manager: Hired, trained and managed a team of 20 part time employees that worked around the clock to moderate and respond to social content. This required building a schedule that utilized people’s availability to work and not exceed 30 hours a week, QC system and payroll.
Dr. Caroline LeafExecutive Assistant
Jun. 2009 - Jun. 2011Southlake, TXOversaw publication of two books, managed media and speaking engagements, facilitated website launch, fulfilled product orders, developed digital marketing, set up POS system. This role required a lot of hats to be worn as I was the only employee at the time.
Mercy MultipliedMarketing Coordinator
Oct. 2008 - Apr. 2009Greater Nashville Area, TNLaunched fundraising campaigns for digital and direct mail. Produced magazine that was both print and digital.
INPROV, LLCTraffic Coordinator
Jan. 2003 - Oct. 2007Southlake, TX Allocated design services, printing assignments and support services for major projects. Built timelines for entire projects from start to finish and executed on time.
INPROV, LLCAssistant Account Manager
Jan. 2003 - Oct. 2007Southlake, TXResponsible for client communication, reporting and strategic planning.
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