Julia Sartori

Business Consultant @R/GA

Communications Manager🔥 Startup Founder💸 Marketing🧨 ConsultingProduct ConsultantBrand Marketing ManagerCustomer Researcher

Julia Sartori is a seasoned Business Consultant with R/GA, a globally recognized digital agency. She brings a wealth of experience in strategic planning, business development, and process improvement to her role. Julia holds an impressive track record of helping businesses optimize their operations and maximize profitability. She is known for her exceptional ability to analyze market trends, identify opportunities, and devise effective strategies. Prior to joining R/GA, Julia held various strategic roles in prominent companies, honing her skills in project management and consultative advice. Her ability to drive change and innovation has proven invaluable to the companies she has worked with.

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Work Background

R/GABusiness Consultant

Jun. 2022

La HausProduct Manager

Oct. 2021 - May. 2022It is said that time in startups count as dog years. I guess this was not an exception. As a Product Manager for the Fintech domain I was part of the incredible team that scrapped the Mexican housing market to discuss financial opportunities, sympathize with home buyers to map their pain points and build, sell and test a down payment financial solution with two different business models. Last but not least, I spent my last months at LaHaus working on a payment platform for buyers to keep up with monthly fees and to automate collection of them.

R/GASenior Strategist

Nov. 2020 - Oct. 2021R/GA is the breaking point of my career. Here I began to specialize in working closely with Data and Experience Design teams for global projects. I was able to develop skills related to customer research, analysis and definition of strategic opportunities for product design and development of strategic frameworks in order to rethink business verticals of new clients. It was the first step to acquire a business perspective and the trigger to pursue a business certification at HBS that definitely solidified my knowledge. Industries: Fintech, FMCG, Telecommunications, Technology.

R/GAStrategist

Mar. 2019 - Oct. 2020Argentina

Wunderman Buenos AiresJr Strategist

Jul. 2018 - Feb. 2019Wunderman gave me the chance to be responsable of brand strategies and collaborate with Data and Experience Design teams for the first time. I worked on creative strategies and connections planning for massive campaigns, defined and monitored MKT KPIs with media agencies. On the other hand, I started planning and participating in different research methodologies: Focus group, consumer & stakeholder interviews, usability tests, social listening. Moreover, I developed many Customer Journeys and Service Blueprints. Clients: Telefónica/Movistar (Telco), Women in STEM. Creative Awards: "Pitaya" Tuenti (Diente, Gold in Interactive, Advergames); "El Mensaje de María" (Diente, Gold in Interactive, Mobile).

BBDOContent Strategist

Mar. 2017 - Jun. 2018BBDO was my first ad agency, where I was given the opportunity to develop different strategies for Social Media campaigns and Always On, working creative territories, defining touchpoints and ad formats with creative teams. Also, I was in charge of doing Social Media performance analysis & reports having regular contact with Media Agencies to establish KPIs and iterate creative assets. Clients: Tarjeta Naranja, Nutrilon, Farmacity, Aerolineas Argentinas, Pepsico Snacks, Pepsico Bebidas, Mercedes Benz, Grupo Cepas, Aldeas. Awards: "Nutrionline" Nutrilon (+Digital, Bronze in Annual Brand Strategy); "Diciembre" Tarjeta Naranja (+Digital, Gold in Campaign Digital Strategy); "Abueladas" Aerolíneas Argentinas (Effie, Launch); "Mamás de Hierro" Fuyi SC Johnson (Effie, Household Care).