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Work Background
R/GABusiness Consultant
Jun. 2022
La HausProduct Manager
Oct. 2021 - May. 2022It is said that time in startups count as dog years. I guess this was not an exception. As a Product Manager for the Fintech domain I was part of the incredible team that scrapped the Mexican housing market to discuss financial opportunities, sympathize with home buyers to map their pain points and build, sell and test a down payment financial solution with two different business models. Last but not least, I spent my last months at LaHaus working on a payment platform for buyers to keep up with monthly fees and to automate collection of them.
R/GASenior Strategist
Nov. 2020 - Oct. 2021R/GA is the breaking point of my career. Here I began to specialize in working closely with Data and Experience Design teams for global projects. I was able to develop skills related to customer research, analysis and definition of strategic opportunities for product design and development of strategic frameworks in order to rethink business verticals of new clients. It was the first step to acquire a business perspective and the trigger to pursue a business certification at HBS that definitely solidified my knowledge. Industries: Fintech, FMCG, Telecommunications, Technology.
R/GAStrategist
Mar. 2019 - Oct. 2020Argentina
Wunderman Buenos AiresJr Strategist
Jul. 2018 - Feb. 2019Wunderman gave me the chance to be responsable of brand strategies and collaborate with Data and Experience Design teams for the first time. I worked on creative strategies and connections planning for massive campaigns, defined and monitored MKT KPIs with media agencies.
On the other hand, I started planning and participating in different research methodologies: Focus group, consumer & stakeholder interviews, usability tests, social listening. Moreover, I developed many Customer Journeys and Service Blueprints. Clients: Telefónica/Movistar (Telco), Women in STEM.
Creative Awards: "Pitaya" Tuenti (Diente, Gold in Interactive, Advergames); "El Mensaje de María" (Diente, Gold in Interactive, Mobile).
BBDOContent Strategist
Mar. 2017 - Jun. 2018BBDO was my first ad agency, where I was given the opportunity to develop different strategies for Social Media campaigns and Always On, working creative territories, defining touchpoints and ad formats with creative teams. Also, I was in charge of doing Social Media performance analysis & reports having regular contact with Media Agencies to establish KPIs and iterate creative assets. Clients: Tarjeta Naranja, Nutrilon, Farmacity, Aerolineas Argentinas, Pepsico Snacks, Pepsico Bebidas, Mercedes Benz, Grupo Cepas, Aldeas. Awards: "Nutrionline" Nutrilon (+Digital, Bronze in Annual Brand Strategy); "Diciembre" Tarjeta Naranja (+Digital, Gold in Campaign Digital Strategy); "Abueladas" Aerolíneas Argentinas (Effie, Launch); "Mamás de Hierro" Fuyi SC Johnson (Effie, Household Care).
BBDOAccount Assistant
Jun. 2015 - Feb. 2017
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Licenciada en Comunicación Social