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Stories Doing GoodFounder
Sep. 2022At Stories Doing Good, we help mission-driven people and organizations shape stories—and build the systems needed to make those stories matter.
Sometimes the work looks like a film or campaign. Sometimes it looks like a product, platform, or strategy that didn’t exist yet—but should. From narrative development and audience insights to AI-enhanced workflows and creative infrastructure, we build what’s needed to move ideas into action.
We work with foundations, nonprofits, startups, studios, and public sector partners to make meaning visible, momentum possible, and change feel real.
Story is the entry point. But the goal is deeper: connection, clarity, and sustainable impact.
I Love Public SchoolsFounder / Director
Jan. 2022From 2011 to 2022, I led one of the most impactful statewide storytelling campaigns in public education—rooted in truth, not promotion.
I Love Public Schools became a beloved brand and trusted voice—not just because of what we created—but how we listened. We built deep relationships with those working in schools by making them feel seen and heard, often for the first time. Over 11 years, we launched dozens of films, a campaign so visible you couldn’t go to a grocery store, airport, or ballgame in Nebraska without seeing one of our shirts, and an ecosystem of content that reshaped how Nebraskans felt about their schools.
We shifted hearts, opened minds, and protected public education from dismantling forces. This campaign remains a masterclass in what’s possible when stories and strategy align.
Just Jump Films, LLCExecutive Producer // Director
Jan. 2011Since 2011, I’ve led Just Jump Films to craft cinematic, emotionally resonant stories across finance, education, and social impact. From large-scale rebrands to intimate documentary storytelling, my focus has always been on translating complexity into connection.
Projects have included integrated campaigns for firms like T. Rowe Price and J.P. Morgan, original narrative content for educational initiatives, and strategic brand storytelling that fuses creative vision with measurable outcomes.
This work laid the foundation for everything I now bring to Stories Doing Good: precision, empathy, and deep respect for the viewer.
S.A. Nellson ConsultingMarketing and Storytelling Consulting
Sep. 1997 - Dec. 2014Los Angeles | OmahaProviding creative solutions for the challenges of communicating investment products and services to audiences ranging from individuals to corporations. Clients included T. Rowe Price, Merrill Lynch, First Union, Schwab, and JP Morgan. Was responsible for developing a managing a quarterly video series that would explain the markets and economy to retirement plan investors. Interviewed Chief Economist, Head of Equity Trading, many fund managers, and CFPs. Produced, directed, edited and distributed the series.
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