Thaís Cruz

Marketing | Growth | Innovation | Digital @MULTIARTE

🔥 Startup Founder💸 MarketingDirector of Photography👍 Sales & BizDev🐦 Design🎥 EntertainmentEditorAffiliate MarketingBrand Marketing ManagerPresentation DesignerCommunications ManagerContent ManagerSEO ManagerEmail Marketing ManagerInfluencer Marketing ManagerDigital Ads ManagerGrowth HackerCreative ProducerCopywriterMarketing Analytics ManagerEvent ProducerCommunication DesignerCustomer Success ManagerIllustratorArtist ManagementBusiness Development ManagerHead of GrowthVideo EditorCommunity ManagerMarketing DirectorCRM manager

As a professional strategist in Marketing and Growth Specialist, I have the objective of applying consolidated methodologies in Lead Generation for sustainable development of companies, products, projects and even social initiaives based in Inovation, Technology and Customer Experience

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Work Background

iGoal Media GroupCoordenadora de Marketing e Growth

Apr. 2024São Paulo, BrazilGestão de estratégia B2B e do time de Conteúdo e Desenvolvimento com objetivo de gerar relacionamento, gerar leads e novas oportunidades. Atuação com CRM, SEO, Digital, Inovação e Mídia.

Badaró - UX Design and TechnologyMarketing & People Manager

Jan. 2021 - Apr. 2024São Paulo, BrasilAs Marketing & People Manager I collaborate with all of the company teams guided by the brand purpose and goals. By applying co-creation methodologies and Innovation, I develop inner engagement programs looking for a healthy and good environment for company operation. When talking about brand growth, the strategy is guided by Growth Marketing and Hacking allied to a constant collaboration with Sale’s team that shows incredible results in the past two years. The job demands includes: Customer Experience, Employee, Partner and Organic Audience Inbound Marketing, Ads, Analytics, Press Marketing Planning, process and operations in all touching points of the company with potential clients like: Digital channels, social media, press, B2B content, Prospects generation and Account Based Marketing.

Workhub DigitalMarketing Manager

Jul. 2020 - Dec. 2020São Paulo, BrasilWorkhub Digital is a B2B platform to Digital Employee Experience as a portal web that centers and unifies all company news, data and documents. I have worked to capture and generate sales opportunities and to create relationship with partners in demands like: Building and managing digital marketing team, organize team demands, manage stakeholders on contract, budget, activities and delivery Digital creation for social media, articles, websites and track SEO performance. Operating Marketing Campaigns on Google and Social media Ads Channels optimization

MultiArteFounder and Creativity Director

Aug. 2017 - Nov. 2020São PauloEntrepreneurship focus on Digital Marketing for Educational Projects.

FATZ - GRUPO 2X1 ComunicaçãoCreation and Digital Planning

Sep. 2019 - Jul. 2020São Paulo, BrasilIn projects for big companies as Genesys, Brasil Seguros, Brasil Prev, Steck, Porto Seguro, Mapfre, Zurich Santander, NSK e Tenda, I coordinated the digital creation team, campaign strategies, event planning, Phygital interactions, automations and email marketing, social media, digital content, KPIs analysis, Ads, and reports.

NetNexusArticulador de Redes Sociais

Sep. 2019 - Nov. 2019São Paulo e Região, Brasil

Smarter BrasilMarketing and Creation Manager

Aug. 2018 - Sep. 2019São Paulo e Região, BrasilMarketing leadership and strategy of industrial and logistical multinational company in activities as events and conventions production, attending clients and partners, creating initiatives with customers and all digital content of the company. We used to work on Inbound Marketing to generate new opportunities and work on public consideration with monthly reports. The marketing team structures all the photography and audiovisual tools in the company studio.

autonoma - freelanceFotógrafa Freelancer

May. 2012 - Sep. 2019Fotografia de books de moda e pessoais, além de cobertura fotográfica de eventos sociais e corporativos.

FM2S Resultados, Projetos e TreinamentosAudiovisual Coordinator

Aug. 2016 - Feb. 2017Campinas e Região, BrasilPlanning, developing, producing and editing of audiovisual materials like remote classes, promotion videos, and content series for Youtube. Besides that, I worked with a team of video and on the marketing strategy of education products.

FM2S Resultados, Projetos e TreinamentosComunicação e Videomaker

May. 2016 - Feb. 2017Campinas e Região, BrasilCriação de vídeos da pré a pós-produção, aplicados em vídeos promocionais e aulas EAD. Comunicação visual da empresa. Implementação de interatividade no ensino a distância.

CBBWMotion Designer

Jan. 2016 - May. 2016São Paulo e Região, BrasilAnimação na técnica de Motion Graphics 2D, projetos fotográficos e edição de vídeo.

MCDEstagiária em Mídias Sociais

Aug. 2014 - Dec. 2015Administração de mídias sociais, criação de conteúdo digital, escritório e desenvolvimento de ações de marketing das marcas MPBaby, Palavra Cantada e outros artistas musicais do setor infantil assessorados pela empresa.

Fundação São PauloEstagiária Videoteca

Aug. 2013 - Jun. 2014Organização e filmagem de eventos; Produção de material gráfico; Produção de críticas e resenhas de vídeos do acervo; Catalogação de material de acervo da Videoteca.

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