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Work Background
AlaffiaSenior Manager, Social Media and Influencers
Aug. 2022 - Aug. 2023As the Social Media Manager at Alaffia, I took on the challenge of low engagement caused by the algorithm favoring animal and dog accounts, and resulting in the social pages being 99% driven by paid ads. Recognizing the need for a strategic shift, I retrained the algorithm and devised a comprehensive plan to foster genuine connections with real followers, while reducing reliance on paid ads. Within a three-month timeframe, I successfully transitioned our social media strategy towards cultivating authentic engagement. By emphasizing organic following and implementing targeted initiatives, I achieved notable accomplishments: Impressions: I drove an impressive 18.9% increase in impressions Engagements: I accomplished a 19.4% increase in engagement Engagement Rate (per Impression): I achieved an engagement rate of 3.2% (per impression), surpassing the industry average of 1.4%. By retraining the algorithm and shifting the focus towards organic engagement, I successfully transformed Alaffia's organic social media presence. Overcoming the previous dominance of paid ads, I elevated brand visibility, increased engagements, and achieved significant improvements in engagement rates. My role also consisted of managing mixed teams in the US and CAN consisting of full-time employees and third-party agencies specializing in Paid social, Influencer Management, Email/SMS marketing, SEO, and creative content.
Clever Content Co.Social Media Architect™
Sep. 2020Chicago, Illinois, United StatesMy approach focuses on creating impactful strategies and campaigns that resonate with audiences and drive meaningful engagement, ensuring your brand stands out in the competitive digital landscape. In this role I: Advise high-level clientele, including mayors, CEOs, and organizations, on social media growth and strategy Create and implement social media campaigns, driving significant growth and engagement Showcase a track record of increasing client engagement by over 1000% through innovative content and strategies Manage and provide direction for a team of 7 ensuring efficient operations Produced the E-Book “Reel Talk,” achieving 10K organic Instagram followers in 30 days Plan and execute influencer campaigns, boosting brand advocacy and reach
Mielle Organics LLCSocial Media Coordinator
Sep. 2020 - Oct. 2021Indiana, United StatesGrew Mielle’s TikTok presence 500% in 60 days through content strategy, execution, and copywriting. Built, managed, and grew the brands’ social media accounts through content strategy, execution, and copywriting. Managed digital marketing campaigns for social and increase brand awareness and engagement. Executed digital marketing projects by managing multiple external partners. Analyzed social media activities and user behaviors and recommend changes that improved performance. Managed and optimized the use of social media analytics tools and other digital marketing tools to measure and report on the performance of social media accounts.
Garrett Popcorn Shops®Administrative Assistant
Sep. 2014 - Apr. 2016Greater Chicago AreaPerformed various administrative duties such as documenting, photocopying, mailing, and organizing filing system Planned meetings and conference calls and answered multi-lined telephone.
Maintained relationships with thrid party vendors
Coordinated agendas for meetings with visitors and clients
Provided support to Human Resources Payroll Manager by onboarding personnel files
Interviewed, hired, and trained new employees to assist in administration role
Garrett Popcorn Shops®Brand Ambassador
May. 2013 - Jul. 2015Greater Chicago AreaAttended Events and Trade shows to create awareness, and attention towards the brand for sales leads.
Assisted in creating and installing marketing displays and ensuring that brand advertising material is placed in a strategic manner.
Provided information and Interacted with customers and sales prospects.
Acted as a liaison between the Event Coordinator and the Senior Director of Partnerships and Events.
Garrett Popcorn Shops®Receptionist/Customer Service Rep (PROMOTED)
May. 2013 - Sep. 2014Greater Chicago AreaResponsible for welcoming visitors by greeting them over the telephone or in person
Handled incoming calls from customers, responding to inquiries, resolving problems and placed sales orders via NetSuite
Managed outgoing deliveries via Chicago Messenger
Used NetSuite to quote and to generate orders for Garrett customers
Provided order tracking details for customers
The Mediatician LLC | FreelanceDigital Marketing Manager
Sep. 2012 - Nov. 2018Greater Chicago AreaEnhanced clients' online presence through tailored social media strategies, recognized for significantly boosting engagement and follower interaction. Developed and implemented effective branding strategies for clients, helping to solidify their market positioning and enhance their public image as noted in client testimonials. Designed and managed user-centric websites that improved client satisfaction and online presence, praised for intuitive design and ease of navigation. Client Highlights and Achievements: Collaborated with reality star Taylor Coleman, significantly enhancing her social media visibility and engagement, as highlighted in her personal commendations. Supported the 16 Ways Foundation Co-Founded by Tennessee Titan Wesley Woodard in strengthening their online marketing efforts, leading to increased community involvement and recognition, as detailed in foundation feedback.
Billionaire Minds ProgramBrand Ambassador
May. 2011 - Mar. 2013Greater Chicago AreaHaving knowledge of the program I was able to: Promote Billionaire Minds, products and services.
Represent the company in a positive way.
Train newly hired ambassadors. Interact with customers and sales prospects.
Provide complete information about the brand and answers questions about the brand.
Assist managers with the implementation of marketing campaigns.
Shared ideas with supervisors regarding new ways to market the brand.
Set up and breaks down displays of the brand. Provide customer feedback regarding the brand to sales managers Billionaire Minds Inc is a Non-Profit corporation dedicated to training and equipping the next generation of entrepreneurs and leaders to be successful in business. At the time I was an Intern, Billionaire Minds Inc served in three different areas: Online Classes, In Class Workshops and Practicum Experience. I went in without much knowledge of running a business, but Every Teacher made sure the Interns had an understanding of what we were "Practicing" throughout our term. I was in intensive training for over a year through the multiple programs they offer. The work ethics I learned and The Mentorship I received in that program helped catapult me to successfully supersede in the workforce, even while preparing for entrepreneurship. After working at my very first job I was promoted less than a month to its corporate office.
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