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Work Background
PollenCreative Strategy Director
Jun. 2021 - Jul. 2022Los Angeles, California, United States · RemoteDesigned, developed and managed the organization-wide creative strategy practice for brand marketing and creative development efforts. Leading the Creative Strategy team through the business development process including research, outreach, creative development and campaign. Led the brand strategy and go-to market processes for the AfroDiasporic music business unit.
R&R PartnersDirector of Cultural Insight & Planning
Jan. 2017 - Jun. 2019Greater Los Angeles AreaIllustrating consumer culture to inform and inspire creative development for new business and the Las Vegas brand.
OctagonCreative Strategist / Account Director
May. 2014 - Sep. 2015Los AngelesFocusing on contextualizing consumer culture for Hyundai Motor USA's experiential and sponsorship marketing efforts.
foreignerCreative Director, DJ & Experience Producer
Mar. 2014Los AngelesForeigner is a creative production company focused on cinematic entertainment and cultural programming in the Afro-Diasporic world. It’s a brand name that’s become synonymous with experience design that breaks the rules in all the right ways. Foreigner is best known for events like Junkyard Jouvert and Roadblock, but the brand is also known for curating some of the most sought after events in Los Angeles and beyond. Creative Direction + Strategic Planning
Partnerships include: Coachella/Goldenvoice, Red Bull Music Academy, West Adams Block Party, Honda, Wells Fargo, New Amsterdam Vodka, trinidad + tobago film festival, SUNU Journal, Sports Illustrated, Topo Chico. Event Production & Programming: Partnerships include: Coachella/Goldenvoice, Cult Classic Magazine (adidas), Resident Advisor, Hammer Museum, Boiler Room, West Adams Block Party, Moonshine (Montreal), Palm Heights (Cayman Islands), and the Third Horizon Film Festival (Miami). Professional DJ: Clients include: Coachella/Goldenvoice, Adidas Y-3, Boiler Room, Apple Music, Museum of Contemporary Art - Los Angeles, Junkyard Jouvert, Soho House, Ace Hotel Los Angeles + Palm Springs, Bang & Olufsen, NTS Radio, The Underground Museum, Tate Modern and Uniqlo
Conill AdvertisingSenior Strategic Planner
Jan. 2013 - May. 2014Greater Los Angeles AreaFocusing on the the Hispanic market for the Toyota brand.
Ogilvy LATAMHead of Brand Strategy & Planning
Jan. 2011 - Dec. 2012Port of Spain, Trinidad & Tobago
Abovegroup Ltd.Marketing Manager
Oct. 2009 - Dec. 2010
NikeBrand Marketing Intern
Jun. 2008 - Aug. 2008Miami/Fort Lauderdale AreaSupporting brand management and development efforts around Soccer and Running .
NikeRetail Brand Marketing Intern
Jun. 2007 - Jan. 2008Portland, Oregon AreaSupporting cross-category retail brand marketing efforts around national Foot, Inc. accounts.
NikeBrand Marketing Intern
May. 2006 - Aug. 2006Greater Chicago AreaSupporting the 2006 World Cup digital and experiential campaign in the Chicagoland area.
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