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Work Background
Self-employedFractional Product Design Leader | Head of Design
Aug. 2023HybridCurrently working with founders and teams to scale and launch existing and new lines of business as a Fractional Design Partner: thought partner for product/experience vision, GTM design strategy from user research, design, build, to launch, building brand & design systems to scale, hiring & temporary ramping of design function. I've been a fractional partner for both early and growth stage founders solving complex problems that require whole systems & integrated thinking: AI for asset management across private and public markets (Series A), zero-waste grocery delivery service (Series A), SaaS for chemical manufacturing (Seed)
BambooHRDirector of Product Design
Aug. 2022 - Aug. 2023RemoteJoined BambooHR's product leadership team post Welcome's acquisition to lead design across two platform areas: Core HR and Data & Reporting (9 squads with a staff of 5 designers). Set foundations to integrate and scale Welcome's compensation products, culture, and teams. Collaborated with product and engineering leaders to drive strategy within respective product areas in order to empower customers with data, improve extensibility and flexibility, and redesign core experiences for everything to work together.
First Round Fast TrackMentor
Feb. 2021 - Feb. 2023
WelcomeHead of Design (acq. by BambooHR)
Dec. 2020 - Aug. 2023RemoteAcquired by BambooHR in 2022. Joined Welcome as one of the first employees. We set out to help teams build lasting relationships with candidates and employees by reimagining the world of compensation — a world where compensation is always transparent, accessible, effortless, and equitable. Led design across brand and product to make compensation more human, not robotic. Helped carve out a fast growing, important category in the industry through improving Offers for thousands of candidates and launching Total Rewards and Compensation Scenarios. I am most proud of the team we built through integrity, transparency, and care while navigating our north star and mission.
TransfixDirector of Product Design
Jun. 2019 - Dec. 2020Greater New York City AreaLed and grew product design function across the leading freight marketplace serving shippers, carriers, and internal ops partners. Scaled design processes, user research practice, design system, recruiting & hiring, and team culture. Collaborated with product, sales, marketing, and engineering functions to create new lines of business and bring new products to market.
CapsuleDirector of Product Design
Mar. 2018 - May. 2019Greater New York City AreaResponsible for product design across the consumer experience, internal tools, and provider/doctor facing products. Implemented formal product design processes across squads and built out first product design team. Worked closely with product management team to define product strategy and develop the product roadmap, as well as with marketing partners to ensure brand consistency across the consumer experience and service.
XO Group Inc.Senior Product Designer, The Knot
Aug. 2016 - Mar. 2018Greater New York City AreaLed product design for the couple-facing side of The Knot's local vendor marketplace, XO's largest business unit by revenue. My team focused on improving key experiences that helped millions of couples discover and book vendors for their wedding. My contributions were both strategic and tactical — from implementing a learning-centered practice during product discovery to prototyping and testing for web and iOS. I also helped develop and facilitate best practices for cross-functional design sessions, like customer journey mapping, design studios, and design sprints in order to build alignment across the organization from engineering, product, marketing, and business stakeholders.
NewsCredProduct Designer
Dec. 2015 - Aug. 2016Greater New York City AreaMy product area of focus was licensed and original content, where I led design efforts for NewsCred’s content marketplace. I was also responsible for the long term product strategy of original content production. During my time at NewsCred, I was dedicated to building a stronger design culture. I helped to develop and facilitate our first design sprints and implemented a design critique framework.
Lingo LiveProduct Design Lead
Oct. 2014 - Nov. 2015Greater New York City AreaI joined Pre-Series A as the founding designer to help launch the core product experience for an enterprise platform that connects employees of multi-national companies to coaches for one-on-one lessons online. I also worked with the cofounders to help define the product roadmap and with the customer success team to measure effectiveness of rolled out features. Key features that drove KPIs for the business include onboarding, scheduling, and analytics — resulting in 20% month over month revenue growth.
3 Day StartupProgram Manager
Jul. 2012 - Jun. 2014Austin, TX3 Day Startup (3DS) is a global nonprofit that teaches entrepreneurial skills to university students through hands-on programs. As the first employee, I helped to build scalable processes for the entire program lifecycle, from pre to post-sales collaboration with partner universities and communities. I managed 32 ongoing programs, helping over 1,400 university students launch viable companies. I also helped to launch the first 3DS program focused on building early stage ventures in the commerce and retail space. After the program, RetailMeNot seed-funded a participating team via their venture arm. During my time at 3DS, 54 alumni companies graduated to raise a total of $18 million in funding and 27 were accepted into some of the best incubators and accelerators such as Y-Combinator and Techstars.
ProspXVisual Designer
Sep. 2010 - Jul. 2012Austin, Texas AreaResponsible for branding, design, identity development, direct marketing efforts, email campaigns, and press pitches — initiatives that were instrumental in the 4x year-over-year growth of ProspX's user network to include 158 of the top 250 independent insurance agencies, as well as in securing a strategic partnership with the National Alliance — a network of 100,000 risk management and insurance professionals.
Madeline VuFreelance UX/UI Designer
May. 2010 - Oct. 2014I focused on helping early to growth stage companies execute or refine their products through web/mobile design, UX/UI design, and branding & identity development. My clients included both consumer and enterprise digital products. Clients included: Quirky, ToutApp, PhotoShelter, RueLaLa, Radico, Loop & Tie, and Meural
LatinWorksCreative Intern, Art Director
Jan. 2010 - May. 2010Collaborated with a team to create and present a social media campaign for Bud Light, Lowe’s, Domino’s, and Marshalls. Contributed to all levels of the campaign, from market research to creative strategy and execution. Worked under several creative directors to contribute writing and ideas to Burger King TV, Lowe’s print, Anheuser Busch radio, and to retouch screenshots for Bud Light commercials.
National Public RadioWriter, Public Media Texas
Mar. 2009 - Nov. 2009Worked with affiliate public radio stations KUHF (Houston), KERA (Dallas), KSTX (San Antonio), and KUT (Austin) to highlight their top news stories on PMT’s collaborative news site. I also wrote story features, produced and edited multimedia interviews, and copyedited radio scripts for the web. My topics of focus included Politics in Texas and Arts & Culture.
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