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Work Background
Marketsmith, Inc.Senior Art Director (Freelance)
Mar. 2020Elevate creative services as a “permalancer”, including conception and implementation of digital advertising, social media, OOH, and broadcast storyboarding for clients such as PSEG and GetCoveredNJ and the NJ Department of Health. • Integral in the RFP process for winning the New Jersey Department of Health’s COVID-19 campaign • Redesign of the 2021 GetCoveredNJ campaign yeilded a 200% increase in enrollments YoY
Realogy Holdings Corp. - ERA Real EstateSenior Creative Manager
Aug. 2018 - Dec. 2019Madison, New JerseyResponsible for bringing the brand vision to life through impactful and engaging creative. Developing a cohesive design structure that is culture-forward and matches the brand personality and experience. Core responsibilities include: creative strategy, collateral development and execution, project management and the ability to communicate well with both internal and external partners.
Toys"R"UsCreative Manager
Mar. 2016 - May. 2018Wayne, New JerseyCreative leader within the in-house Design Studio. Conceptual thinker and brand steward who drives development of fresh and innovative creative solutions that deliver on marketing objectives and KPIs. • Provides meaningful, clear art direction and feedback to achieve marketing objectives • Manages staff and freelance designers • Ensures accountability in meeting production milestones adjusts workload and assignments to accommodate changing business needs
• Responsible for most non-promotional material, for the Toys“R”Us brand for all media channels, including direct mail, newspaper inserts, social media, digital ads, rich media/animation, email, web home page, banners and landing pages. This included creating a 360º campaign for St. Jude Children’s Research Hospital. It raised 33% over projections for a total of $3 million
Midnight Oil CreativeAssociate Creative Director
May. 2009 - Jul. 2015BurbankLeveraged creative talent to develop compelling designs for Universal, Fox, DreamWorks, Paramount, Sony, Microsoft, Sonos, Activision, and Disney. Led the creative design of mid to large-scale projects across all stages of the process in collaboration with teams of up to five designers, serving as voice and creative driver. Led and executed creative development and implementation of print, digital (UI), and experiential programs. • Strategically managed the Home Entertainment division, and despite increase in digital downloads and Netflix, the department continued to expand by 15% year over year. • Played integral role on team that pitched and won Microsoft, Activision, and Bethesda as clients, wherein company grew from $60M to $80M.
Cornerstone Display GroupCreative Director
May. 2006 - Apr. 2009An entertainment design firm specialising in POP displays with clients such as Fox, Disney, and Universal. • Focused on home entertainment including POP and in-store promotions
• Creative lead of the Disney Direct account, which entailed most in-store needs for Disney • Art directed and supervised 1-3 freelance artists
Moore Design GroupSenior Art Director
Mar. 2002 - Mar. 2006Video game packaging and advertising
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