Mindy Leonor - Inbound and outbound marketer,

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Network Power<100 people

Roles

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Startup Founder

💸100%

Marketing

✔️100%

Geos

🇬🇧100%

United Kingdom

Work Background

Viventis Search AsiaMarketing Officer

Aug. 2023 - Mar. 2024PhilippinesLeveraging my creativity and data-driven insights, I've successfully orchestrated impactful BAU and strategic social media campaigns across Viventis platforms. From content creation to community engagement, I specialize in maximizing our company's online presence and fostering brand recall and loyalty. I've supported the organization with recruitment marketing strategies, primarily via our social media channels, to attract top-tier candidates. I combine a keen understanding of employer branding with targeted outreach to gather the required candidates. Through my proficiency in using Customer Relationship Management (CRM) systems, I've assisted the organization in creating optimized customer interactions via an engagement campaign, creating retention, and guiding them through their buying process. I've continued to provide promotion and logistic support to organizational and strategic event to achieve target number and profile of attendees and maintain a seamless flow of the program proper.

Viventis Search AsiaDigital Content Marketing Specialist

Mar. 2021 - Aug. 2023Continuing my tenure in digital marketing, I've made significant contributions at Viventis Search Asia, including: - Amplifying social media presence and enhancing brand recognition, with a focus on the company's LinkedIn and Facebook profiles. - Pioneering the launch of Viventis' TikTok platform, extending our reach within the candidate market. - Initiating and executing an engagement campaign targeting Viventis' client base. - Supporting a business unit by curating and distributing a monthly newsletter, resulting in increased engagement via HubSpot. - Taking charge of promotional activities for strategic company events and providing essential support in logistical and technical coordination with external suppliers. - Providing promotional and technical assistance to the Human Resources department during monthly town halls, anniversary celebrations, Christmas parties, and other engagement activities.

Novateur Coffee ConceptsMarketing Specialist

Oct. 2017 - Jan. 2021MakatiLed projects for both branding and trade marketing of Nespresso Professional (B2B), performed functions on creatives, events management, and communication. Took part on digital marketing, merchandising, and customer relations management for Nespresso (B2C).

St. Francis Square Group of CompaniesMarketing Assistant

Oct. 2013 - Aug. 2017Ortigas Center, Mandaluyong CityI am a versatile and result oriented Marketing Assistant who performed on the ground marketing functions for St. Francis Square Mall, Caliraya Resort Club, St. Francis Generic Drug, St. Francis Square Department Store, St. Francis Square Realty, St Francis Square Land, and Makati Hope Language Center. - Managed events sponsorships and booth set ups for promotion, brand awareness and lead generation of sales team. - Fulfilled promo applications and implementation for brands under the group of companies - Monitored stock inventory of marketing materials - Managed on-call marketing aids for marketing projects - Monitored in-mall marketing material placements - Documented events under the group of companies (photo and/or video) - Produced company AVPs from conceptualization, to shoot and edit. - Did minor graphic designing of posters for print and social media - Managed social media page for St. Francis Generic Drug

Freelance Film/Video EditorVideo Editor

Mar. 2012 - Oct. 2013Pasig CityCreated audio visual presentations, onsite/same-day, full length, and linear videos for wedding, debut, corporate events, and other occasions.

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