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Work Background
Estilus Entertainment/La CorporaciónArtist Relations & Management, Product Manager
May. 2017Miami, Florida, United States- Manage artist relations between label and artist
- Direct line of communication between artist and record company, media, publicist, booking agents
- Creation, development, and execution of marketing strategies and campaigns
- Negotiate and manage budgets for each assigned release
- Set up and coordinate timelines for product releases and promotional activities
- Lead the communication strategy by implementing a distribution of material, set up of media tours, interviews and other press opportunities
- Identify revenue-generating and new business opportunities ROSTER:
- Chacal
- 6ix9ine
- Ñengo Flow
El Show de Alexis Valdes-Mira TVTalent Booker/Producer
Aug. 2014 - Jan. 2015Miami/Fort Lauderdale Area- In charge of securing high-profile guests, such as musical acts, celebrities and news worthy personalities, as well as coordinate logistics and activities within the program.
- Liaise with artists, record company, publicists, and managers on a regular basis and communicate availability, plans and expectations during visit.
- Assist Production during brainstorming sessions to create new content for program
- Handled the program’s social media (Facebook & Twitter); increased awareness and numbers with on-air mentions, guest re-postings/mentions, and constant content to establish an online presence extending the program’s reach
Army SocialField Specialist
Jan. 2014 - Jan. 2015- Managed content creation for Social Networks to increase presence and numbers
- Developed technological tools to monitor trends, sentiment, and key indicators in a designated market in order to find data to be analyzed for the creation of strong strategies. CLIENTS:
- Cardenas Marketing Network: Juan Gabriel- US Tour, Marc Anthony- Cambio de Piel Tour - Live Nation: Jarabe de Palo, Gloria Trevi, Guaco, and Yandel - CONCACAF: CONCACAF Interactive World Cup - Top Stop Music: SEO & Social Media Manager for all properties - Ocean Mazda: Social Media Manager
SBS - Mega TVTalent Booker-Mega TV
Jun. 2013 - Jul. 2014Miami/Fort Lauderdale AreaDuty is to book high profile guests such as musical acts, celebrities and high profile personalities; as well as; coordinate their visit and activities within the program. Act as liaison between program and artists, record company, media, publicists, booking agents, and managers. Assist the team of producers with their segments and create new content for the program.
world cliqueManaging Member
Nov. 2007worldwide · Hybrid- Lead strategist and communication link between company and artists, managers, label partners and internal departments; executing marketing strategies, roadmaps and initiatives for international projects. - Plan, strategize and coordinate marketing plan and promotional activities with the record company and/or management
- Acted as Project Representative for Marketing agencies in the South FL market
- Hired and managed promotional teams of 6 or more, oversaw daily reporting to client, as well as any production needs for any activations or demonstrations CURRENT: - Management Team for Tempo - Management Team for Ñengo Flow - Management Team for Chacal - Piknic Électronik - Miami for GlowVox PAST:
- PR & Management Team for Yotuel, Beatriz Luengo
- Backstage Manager on Univision's Premio Lo Nuestro
- Production on Univision's Premios Deportes
- Production on Univision's La Banda for FremantleMedia LATAM
- Management for Domino Saints [www.dominosaints.com]
- Co-Management & Booking for Timothy Brownie [www.timothybrownie.com]
- Management Consulting for Hola Hi [www.holahi.net]
- Booking for DiscoRocks for Heavenly Bodies Records [www.discorocks.com]
- Media Support for Artists Solutions
- Public Relations for VIP Music Label
- Public Relations for Corona Law Firm P.A.
- Marketing, Event Production & Social Media Consulting for FANIA (www.fania.com)
- Press Manager for Metamorfosis/Ricardo Arjona [www.ricardoarjona.com]
- PR & Brand Management for Enrique Santos [www.enriquesantos.com]
- Media Support for Aventura (Artists Solutions)
‐ Media Relations for Cosculluela (CorderoMGMT/Artists Solutions) ‐ Miami & LATAM Representative for Global Talent Services (GTS) for UMLE ‐ Co‐management & Media Relations for Chelo (SonyNORTE) for Musichelo Music ‐ Co-management & Media Relations for Anaís (Univision) for Anaís Entertainment
Elite Management Group (EMG)Personal Manager & Publicist
Apr. 2004 - Jun. 2006Miami, Florida, United StatesManage monthly budget, calendar, cash flow, travel, tours, sponsorships, recording schedule, promotional schedule, and economic opportunities, etc. Act as a liaison between artist and record company, media, publicist, booking agent, business affairs manager and legal affairs firm. Coordinate all promotional activities with record company. • Grupo Nueva Generación’s East Coast Headquarters
• Handle Press & Promotion for Móntez de Durango (Disa)
• Handle Press for Horóscopos de Durango (Disa)
• Coordination of Premios Billboard for Horóscopos de Durango
• Management, Marketing, Media Relations for Pilar Montenegro
• Coordination for Burger King campaign for Pilar Montenegro
• Coordination for Corona campaign for Pilar Montenegro
• Personal Management & Public Relations for Noelia (EMI/Televisa Music)
Pulse Creative AgencyOwner
Jan. 2003 - Dec. 2004• Artist Representation for Shalim (Sony/Crescent Moon)
• US Hispanic Media Relations for Don Omar (VI Music)
• Handle Hispanic Press for ABC’s Eddie Matos
• Mara Croatto’s Press & Publicity for Telemundo & Aquarela Productions
• Press & Publicity for actress Marisol Calero
• Marketing, Press, Promotion for Hispanic Racing Team (NASCAR)
The Crossover AgencyPR Coordinator
Jan. 2001 - Dec. 2003• Work alongside with President and take on the President’s duties
• OV7’s (Sony) Press & Publicity for Westwoodent Talent Agency
• Thalia’s (EMI) Press & Marketing campaign for Hoffman Entertainment
• Handle Media Relations for Julio Iglesias (Sony)
• Coordination of MTV’s Alejandro Sanz’s Unplugged
• Miami promo for Ana Claudia Talancón & “Y Tu Mamá También”
• Pilar Montenegro’s Press & Publicity for Univisión Music Group
• Handle Press & Marketing for Samy and Samy Salon Systems
• Media Relations for Susana Giménez (TeleFe)
• Paulina Rubio’s US Hispanic Media Relations for Universal
• Press & Marketing for international release of Sandy & Junior (Universal)
• Media Relations for María Celeste Arráras (Telemundo)
Estefan EnterprisesAssistant to Media Relations Director
Jan. 1999 - Dec. 2001• Gloria Estefan’s “Alma Caribeña” Press & Marketing campaign for Epic
• Jon Secada’s “Better Part of Me” launch and campaign for 550 Music
• Thalia’s “Arrasando” Press & Publicity campaign for EMI Latin
• Responsible for setting up interviews and photography sessions
• Working with new talent
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