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Work Background
Rahab's DaughtersNED - Trustee
Jan. 2024
Falco UXCEO - Founder
Oct. 2023London Area, United Kingdom
ChiefFounding Member
Dec. 2022 - Mar. 2024London, England, United Kingdom
Wood MackenzieVP of Product and User Experience
Jul. 2022 - Aug. 2023London Area, United Kingdom
OracleDirector User Experience Design
Jul. 2021 - Jul. 2022London, United Kingdom
The Pivot LabAdvisory Board Member
Jun. 2021
The Intrapreneurs ClubCouncil Member
Mar. 2021 - Jun. 2021
OracleSr. Manager, User Experience Design
Oct. 2019 - Jun. 2021
SalesforceEMEA Design Community Ambassador
Sep. 2018 - Sep. 2019London, United Kingdom
SalesforceExperience Architect (Creative Director/ Business Consultant/Team Lead)
Oct. 2017 - Sep. 2019London, United KingdomDesign Project Lead Main clients: Amex, Unilever, Australia Post, Saint James Place - SJP.
SalesforceUX Architect
Jan. 2017 - Oct. 2017LondonOwned the experience "blue print" of solutions taking into account business requirements and user needs as well as work with the technical team to understand the technical limitations.
Through various methodologies, I establish the actual user needs that will drive the desired business outcome. Prepared and executed research activities and produced design outputs, such as personas, user flows, prototypes and wireframes to capture the expected solutions. Main clients: Motorola, BMW, BRFoods, Deutsche Bank, Devry, Zurich, Barclays.
SalesforceUX Designer
Aug. 2016 - Jan. 2017Londres, Reino Unido
Illinois Institute of TechnologyAdjunct Professor
Sep. 2015 - May. 2016- Digital Service Design Class: fall 2015- spring 2016 Students will learn how to conceive, advance, and develop and understand simple digital services, and how to design digital services that are: • Desirable: solves a key problem and creates value for stakeholders • Viable: the solution is economically sustainable over time • Feasible: can be implemented using existing, accessible technology
Successful digital design teams are inter-disciplinary, so while they are learning to design digital services you will also build the following skills: • Teamwork: How to be an effective member of an interdisciplinary team, adding the expertise of their discipline and working on topics broader than their major. • Communication: How to effectively communicate the technical and non-technical aspects of a project to key stakeholders. • Logically correct reasoning: The ability to generate a hypothesis using inductive logic (leveraging design methods), and then prove/disprove it using deductive logic (leveraging prototyping and analytical thinking). • Project management: Deliver a desired, planned outcome with time and resource constraints. • Ethics: How to act ethically when conducting research, working in teams, and creating solutions.
ÄKTA a Salesforce CompanyAssociate Experience Architect
Aug. 2015 - Jul. 2016UX Projects for Devry, Exelon, BMW, and Zurich.
IIT Institute of DesignStrategy | UX | Communication Designer
Aug. 2013 - Aug. 2015Illinois Institute of Technology . Institute of DesignInstitute for Translational Medicine - University of Chicago Client: University of Chicago
Clinical recruitment is a big issue. How to engage participants was the main focus for this project.
Team management, research and analysis. Kimberly Clark Brand Week - Ideation Workshop Client: Kimberly Clark + Gravity Tank
Ministered an ideation session for Kimberly Clark, together with the Institute of Design Team + Gravity Tank, to enhance the user experience knowledge between participants. Institute of Design Digital Presence Client: Illinois Institute of Technology - Institute of Design
Developed the digital presence research and analysis between the Institute of Design and proposed competition.
Falco Co. - BrazilDirector of Design
Jan. 2007 - Dec. 2012UX | UI | Visual Communication and Marketing Consultant Polishop Infomercial T.V. Channel (2012)
Movie Set Designer
Clients: Honeywell, Fein and ICON Health & Fitness.
Create movie sets, branding, infomercial host presentation profiles, and product placement. JWMC Machines and Machining (2011)
Marketing and Brand Strategist Consultant
Led internal and external research program to identify restructuring strategies to better compete in the marketplace and avoid impending bankruptcy.
• Marketing: Developed scenario-based positioning for company units and communication plan to orient and unify team.
• Endomarketing: Designed environmental workplace response to increase the morale of migrant workers who missed the comfort and support of home.
• Brand: Reconceptualized brand identity. Ford and Zema Design (2009)
Product Communication Designer
Presentation and communication strategy for the launch of the new Ford Fusion Engine. Circuito Magazine (2009)
Art Director
Led creative teams to adopt a new visual communication methodology for four issues of the magazine. Produced advertisements represented by the magazine, including FIAT and Shell. Quarta Design (2008)
Package and Graphic Designer
Developed a new packaging line for Sweet Brazil Chocolates.
Responsible for creating a packaging system that met the needs of all stakeholders in the production pipeline from distribution, to retail and the consumer. Developed several lines of product information booklets for Rhodia. Overstress (2007)
Art Director 2D Clients:
• Accenture: Developed strategy for employee health campaign to instigate the adoption of a healthier routine through the creation of an online game.
• Votorantim: Created new on–the-job exercise materials for industrial employees that incentivized healthy activities and social encounters between select groups in order to prevent disease and depression.
• Texaco: Designed a game for company investors simulating a city.
Falco Co. - BrazilSenior Cultural Producer
Jan. 2006 - Dec. 2012Client: Art Unlimited + Pinacoteca do Estado de São Paulo (2012)
Assemblage of the exhibition "The Resonant Space. The Coloritmos of Alejandro Otero". Client: Instituto Itaú Cultural
Production of the following exhibitions: • Chaos and Effect. (2012)
• Occupation – Cildo Meireles; (2011)
• Occupation ‐ Haroldo de Campos; (2011)
• Leonilson ‐ Under the Weight of my Loves; (2011)
• Occupation ‐ Rogério Sganzerla; (2010)
• Occupation ‐ Regina Silveira; (2010)
• Occupation ‐ Chico Science; (2010)
• Helio Oiticica ‐ The Museum is the World; (2010)
• Occupation ‐ Jose Celso; (2009)
• Occupation ‐ Nelson Leirner + graphic participation in the work piece “Fontana II” ; (2009)
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