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Work Background
Norton Staffing & Recruiting GroupMarketing Director
Feb. 2022 - Aug. 2022Amherst, New Hampshire, United States● Worked directly with the VP of Nursing to begin Nursing Division’s separate online platform with a new website design, customer-centric functionality upgrades and established the division’s first social media accounts
● Created Nursing Division-specific branding from scratch, including a new logo, branding colors, font selection, and voice style guide to distinguish from the parent company
● Researched and recommended new marketing processes and policies, including implementing new tools and technology to address customer service and sales bottlenecks
● Created and managed Jotform applicant pipelines for 13 staffing teams, streamlining communication and lead data beyond Indeed while removing complicated communication practices and increasing hiring speed
● Reviewed Indeed usage and created new campaigns and training to increase leads. Provided instruction to Regional Directors and their teams for an “Indeed Refresh,” including SEO best practices with keyword research, sample posts, and functional step-by-step process guides
● Utilized WordPress, Google Suite, Jotform, UKG/Kronos databases, Loomly, Monday, Canva, Photoshop, Microsoft Teams, 8x8, Google Meet, Zoom, etc.
NerdyInk / Society NDigital Content Manager
Mar. 2021 - Sep. 2021Remote● Worked directly with the CEO/Owner to create a new income stream with a “nerdy news website” in competition with Nerdist.com, Comicbook.com, etc.
● Created branding from scratch, including a new company name, branding colors, font selection, and voice style guide
● Conducted competitor and keyword research and used the CEO’s existing ecommerce website’s Google Analytics to analyze their existing customer base and create new audience personas for the news website
● Created a new website in WordPress and worked with a designer to refine branding, UX, and general website setup
● Created and implemented guest post writer strategy, including application, screening and selection processes, writer agreements, and editorial guidelines for voice, SEO, and other best practices
● Conducted keyword research to develop blog briefs which I gave to writers to create articles
● Managed all writers and gathered, edited, and optimized all articles for SEO, which I then published live
CoreMedical GroupMarketing Assistant
Oct. 2016 - May. 2020Manchester, New Hampshire● Creates and manages all social media content including copy, imagery, topics and schedule for multiple social channels, including Facebook, Instagram, Twitter, Linkedin and Pinterest
● Researches topics related to healthcare, staffing, and healthcare information technology
● Writes all content for the CoreMedical Group website including website copy, monthly blogs, and all rich content pieces including infographics, white papers, etc.
● Updates and refreshes website copy regularly using Umbraco / Hubspot, based on SEO and UX best practices
● Conducts interviews of employees, including healthcare professionals for blogs and videos
● Drafts copy for email campaigns to existing and potential candidates as well as video scripts
● Create responses, organizes submissions, and sends out completed RFPs
● Tracks all RFP requests from Account Executives and potential clients using email, multiple online registration portals, and Excel spreadsheets
● Utilizes Google G-Suite, Microsoft Office Suite, Adobe Creative Cloud - including Illustrator, Canva, Skype for Business, and Bullhorn database
XO Group Inc.Online News Content Writer - The Knot News
Sep. 2015 - Aug. 2016Remote● Wrote fast, accurate, engaging news articles on celebrity and viral weddings, engagements, and other bridal themes ● Pitched daily breaking news, viral video, and emerging trends articles based on web and social media research
● Employed Google Analytics, Yoast SEO, to create focused keyword optimization on each article
● Applied best SEO writing practices for engaging headlines, meta descriptions and organic keyword density in clean, error-free copy
● Utilized WordPress CMS for writing, editing, publishing, and overseeing web content on a daily basis
● Produced 2-4 articles per day (over 1,000 hours) autonomously from remote, home office utilizing ● Gmail, Google Hangouts and HipChat for communication with supervisors
Atlantic Innovations, LLCCreative Content Writer & Customer Support
Jan. 2014 - Mar. 2015Nashua, New Hampshire● Researched and wrote newsletter and website content with SEO optimization for improved organic traffic and sales
● Crafted articles and blog posts relating to women’s health education, sexuality, and wellness
● Wrote accurate, engaging product descriptions on e-commerce platforms including Amazon.com
● Created focused keyword optimization on niche websites based on in-depth web analytics research
● Assisted in the creation and continual revision of newsletter/website content calendar
● Created and maintained presence on social media platforms such as Pinterest, Instagram, and Twitter
● Utilized WordPress for writing, editing, publishing, and overseeing web content on a daily basis
● Utilized Gimp photo manipulation software for uploading, editing, and formatting images
● Provided front-line customer support through Olark, a live chat platform
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