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Work Background
Freelance - Premium Operations  Marketing | Event
Thunder Ridge Nature ArenaFreelance - Premium Operations Marketing | Event
Jan. 2024 - Oct. 2024In my role as a Freelance Premium Operations Marketing and Event Coordinator at Thunder Ridge Nature Arena, I led the implementation of innovative strategies to elevate the premium guest experience. By collaborating with Premium Sales, I ensured seamless production and execution, ultimately delivering exceptional results for ASM Global and Big Cedar.
Business Development | Event Production
SEE Global Entertainment Inc.Business Development | Event Production
Mar. 2023 - Oct. 2023Produced and promoted Immersive Experiences globally. Secured and managed ticketing platforms
Director - Experiential Marketing | Immersive Experiences Production | Business Development
CBF PRODUCTIONSDirector - Experiential Marketing | Immersive Experiences Production | Business Development
Jun. 2021 - Feb. 2023remoteIn my role as Director at CBF PRODUCTIONS, I was responsible for overseeing all aspects of production, marketing, budget management, event management, and ticket sales. I led a team to negotiate contracts, secure partnerships, and produce signature events, resulting in increased revenue and successful business development.
Partnership Marketing
Interluxe GroupPartnership Marketing
Feb. 2020 - Oct. 2020A boutique agency providing experiential marketing efforts in the automotive, luxury lifestyle Provided key management of experiential events for luxury automotive clients. Conducted strategic market research and secured corporate partnerships at a national level.
Executive Director - Carroll Shelby Foundaiton
Shelby American, Inc.Executive Director - Carroll Shelby Foundaiton
Mar. 2003 - Oct. 2017Gardena, California, United StatesIn my role as Executive Director at Shelby American, Inc., I oversaw the strategic direction of the charitable division, working closely with Carroll Shelby himself. I executed budgets, analyzed data, and secured corporate partnerships to drive growth and profitability. My efforts resulted in securing over $10 Million in donations, sponsorships, and partnerships, while also leading innovative marketing activations at global automotive events.
Senior Account Supervisior
US Marketing and promotions Agency Senior Account Supervisior
Jan. 2003 - Dec. 2004Torrance, California, United StatesIn my role as a Senior Account Supervisor at US Marketing and Promotions Agency in Torrance, California, I led a multi-million dollar โ€œevent-marketingโ€ program to enhance brand recognition. By analyzing data and implementing strategic changes, I maximized growth and profitability. I also created guidelines for program execution and targeted specific demographics to achieve program goals.
Senior Account Manager
KBA MARKETING (Acquired by Interpublic Group)Senior Account Manager
Jan. 2002 - Jun. 2003Chicago, ILIn my role as Senior Account Manager at KBA MARKETING, I led the execution of a nationwide lifestyle event-marketing program for General Motors. I managed Fleet logistic operations and collaborated with cross-functional teams to ensure the successful introduction of new brand products to the target audience.
Senior Account Manager
The DeYoung Group Public RelatinosSenior Account Manager
Jan. 1998 - Jan. 2001Greater Chicago AreaDirected Public Relations and Promotional initiatives for various corporate, consumer, hospitality, and entertainment campaigns.
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